AMAS presentation to the Enterprise Ireland eMarketing conference October 2009. Covers online trends, B2B marketing, social media, eMarketing, web 2.0, internet marketing, online advertising, digital trends

1. The State of the Net Aileen O’Toole, Managing Director, AMAS Enterprise Ireland conference, 22 October 2009 www.amas.ie

5. Key internet trends and statistics

6. State of the Net: the publication Available on www.amas.ie

7. Broadband

8. eReadiness

9. eBusiness applications Source: ComReg

10. B2B purchase - influencing factors 1 = not important 6 = very important Source: Enquiro, Business to Business Expert Series

11. What B2B buyers want Source: Enquiro, Business to Business Survey

14. Social media gains importance in B2B relationships

18. Digital portfolio Social media Content sharing Syndication Your website(s) Email newsletters Social bookmarks Blogs User-generated content Search engine profile

19. What it all means to you? What to do?

23. Branding can be a key differentiator – Walter Landor CEO, Lander Associates “ Products are made in the factory, but brands are created in the mind ”

24. Avoid common mistakes B2B Website Usability Study, Nielsen Norman Group Common B2B problems Visitor response Incomplete product description Scepticism Content is overwhelming, convoluted Confusion Navigation structure is confusing Impatience Marketing tactics are pushy Annoyance, distrust Registration or contact form problems Reluctance to contact

25. Content, and content sharing, are key Source: Direct Connect US

26. Use free or low-cost software

27. Don’t forget accessibility Now mainstream and good for business

28. Internet is now on the move iPhone is to mobile Internet what iPod was to the MP3 player Users accessing content, services on mobile devices

29. Case studies

30. Technical Engineering Group Before After

31. Tipperary Crystal

32. Pilot Training College

33. Ideas Campaign

35. Questions?