Graphs from the 2009 Online Marketing Sentiment survey conducted by AMAS and the Marketing Institute of Ireland for AMAS publication in State of the Net. Covers trends in Irish online marketing, online advertising, internet marketing, social media marketing and more

1. 2009 Irish Online Marketing Sentiment Survey November 2009 www.amas.ie www.mii.ie

4. Base = 143

5. Percentage of marketing budget spent online in 2008 and 2009 Base = 158

6. Rated as either important or very important as a reason for using online marketing Base = 145

7. Do you currently get a more accountable return on investment from your online marketing and media activity than your more traditional marketing tools?

8. The extent to which advertising/marketing spend has been moved from other media to online in the last three years Base = 138

9. Base = 138