QuoteShark lays out a guide for Insurance Agents and Financial Advisors to help capture the attention of Millennials

1. A REFRESHER ON MILLENNIALS:
A GUIDE FOR LOCAL INSURANCE
AGENCIES MARKETING
presented by:

2. Get to Know the
Stumbling Blocks of
Marketing Insurance to
Millennials

3. Failure to
market on the
right platforms,
such as social
media.
-Before you will be recognized by the younger crowd,
you have to get to know where they are. Television
commercials, radio advertising, and even mail
circulars are dated, ineffective practices of the local
insurance agency market.

4. A Failure to recognize that
Millennials are less likely to follow
the older generations when
choosing insurance.dd heading
– New customers in insurance were just “grandfathered in”
in previous times. Young people used to follow in the
footsteps of their parents or grandparents when choosing
insurance. Millennials are highly self-reliant and are more
likely to shop for insurance on their own.

5. Failure of your brand when
it comes to speaking to a
Millennial crowd.
– Even if you are using the correct
marketing platforms and strategies,
if your brand is not attractive to a
crowd of Millennials, they will move
on to something more targeted at
them.

6. Work to Implement
Solutions to Bridge the
Gap Between Your
Insurance Brand and the
Millennial Generation

7. Extend an Introduction to a New Crowd in the Most Effective Way
Possible
Your initial introductions must start somewhere, but you should know
that the initial introduction of your insurance brand is perhaps the most
crucial step in Millennial marketing success. About 37 percent of
Millennials distrust big business, according to Forbes.com, so saying or
doing the wrong thing at this point in marketing could easily send this
particular bunch of consumers in a different direction. As a local
insurance agent, the odds are in your favor, however, because
Millennials do prefer to buy local.

8. Learn How To Become a Guest at the Proverbial Millennial Party
Make a Millennial smile with an ad or capture their attention for
more than a few seconds. This will slip your company name into
their minds. Take for example the “State Farm Is There” jingle and
the attractiveness of their commercials. They are are comical and
lighthearted. However, they are straightforward and informative at
the same time. Being a guest at the proverbial Millennial party
means that you become an element in their focus. When they think
of obtaining insurance, switching insurance companies, or even need
to just get a quote, you want an individual to recall immediately that
they were introduced to you and liked what you had to say or the
impression you made.

9. Takeaway
Points to
Remember
About Millennial
Marketing as a
Local Insurance
Agency

10. Choose to hire a professional
and experienced marketing
agency like QuoteShark to
work with you to reach the Y-
Generation. We will
collaborate with you to reach
that target audience.

11. Give Millennials credit where
intelligence is concerned. Skip
generic marketing ploys and
commonsensical statements. You will
offend this highly intelligent college
educated group.

12. There is no need to make multi-
cultural differences a part of your
advertising efforts. This young
generation is alike without regard
to cultural diversities. They may
even take offense to slight cultural
discrepancies in your advertising.

13. Do not be afraid of scaring away
your older customers with your
new marketing strategies. The
older generations shop for your
services in a completely different
way. Sometimes, older
generations are influenced by
Millennials who choose your
services.Add heading

14. Remain authentic in
every aspect. Only
use marketing
strategies that
directly reflect what
your company is and
what your brand is all
about.
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