2. Objectives
2
• Haveknowledge about Direction andits
principles.
• Learnabout issuingorders &characteristicsof
good order.
• Knowabout the importance andfunctions
characteristicsofgood order.
• Understand techniques of direction.
3. Introduction
3
• Direction ismanagementfunction performed
bythe top levelofficersof management.
• Direction ismanagement function performed
bythe top levelofficersof management.
• Everymanagergivesdirection to his
subordinates.
5. Principles of Direction
5
• Harmony of objectives
• Maximumindividual contribution
• Unit ofdirection or command
• Efficiency
• Direct supervision
6. Principles of Direction
6
• Feedback information
• Effective Communication
• Appropriateness ofdirection technique
• Efficient control
• Comprehension
• Follow through
7. Issuing orders
7
• Anorder isusedbymanagementasatool for
direction.
• Anorder canbe issuedonlybya supervisor.
• Thesupervisorhasright to enforce hisorders
over his subordinates.
8. Characteristics of a
good order
8
• Reasonable&enforceable
• Aclearly definedorder shouldbe easily
understandable
• Complete in all respect.
• Exhort willingness&acceptance by
subordinate.
• Awritten order ispreferred to anoral order.
• Theorder shouldspecify time
• An order shouldbeintellectual
10. Importance of
Direction
10
• Thedirection initiates action.
• Co-ordinates group effort
• Ensuresmaximumindividual contribution
• Reducesreluctance to put up with changesin
organization
• Providesstability and balance.
• Helpsto achieve objectives
11. Characteristics of
Direction
11
• One ofmanagerial function
• Managementinitiates actionthrough direction.
• Direction iscontinuousthroughout lifecycleof
organization .
• Thesubordinates directed by superiors.
• Subordinates do the thingsasper original plan.
• Direction creates linkbetween preparatory &
control functions.
12. Summary
12
• Direction ismanagementfunction performed
bythe top levelofficersof management.
• Direction istelling people what to do and
seeingthat they do it.
• Theprinciplesofdirections isUnit of
direction, Feedbackinformation &harmonyof
objectives