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WHO IS THE CHICAGO AMA?
Over seventy-five years strong, the Chicago AMA delivers
                                                              OUR PRESENCE IN CHICAGO IS
cutting-edge marketing programming, and connects with 7,000
– 10,000 Chicagoland marketers across all disciplines and
business industries
                                                              STRONG
With Chicago as an epicenter for marketing excellence today
                                                              Over 50 events annually
and tomorrow, no other organization connects as many          #1 in SEO for Chicago Marketing
marketers with as many opportunities as the Chicago AMA.
SOCIAL MARKETING 101:



LIVE!
 Our programming brings the best together
  to share knowledge, learn, and connect!
Integrating marketers across digital platforms
BRAG BOARD
                               Leaders Align with Leaders


STRATEGIC PARTNERS                                         PROGRAMMING PARTNERS
Our supporters & partners connect with our audiences and   We showcase case studies, best practices and
members and help us deliver cutting edge creative and      speakers from top companies from multiple
technology solutions                                       industries for B2C and B2B
Events for networking, discussing
cutting edge technologies,                          Augmented Reality
cross media story-telling…


EVENT HIGHLIGHTS
•   BrandSmart Annual Conference Oct 17
                                                         DOOH
•   Special Interest Group (SIGS) Events
    (COMING - insert branded graphics for events)
•   ½ Day Education Series
•   Sunrise With Executive Series
•   Evening with Expert Series
•   Orientations
•   Networking Happy Hours
BRANDED OPPORTUNITIES
WITH CHICAGO AMA
AMA digital and offline media channels

By partnering with the Chicago AMA you can easily reach a specific audience and grow your business with a
tailored and integrated advertising program—online, in print and in person. Such a trusted marketing resource
offers unparalleled opportunities for you as an advertiser. Whether your goal is to increase brand awareness,
generate leads, retain existing customers or acquire new clients, the Chicago AMA provides you with a wealth
of opportunities to reach your intended audience.



CHICAGO AMA MEMBERS ARE:                                 WITH THE CHICAGO AMA, REACH:
• 75% are Manager level or higher                        • 1,100 Members
• 50% are Director level or higher                       • 7,000 email newsletter subscribers
• Over 25% have MarCom responsibility                    • 2,750 Twitter followers
• Over 20% are brand responsible                         • 1,200 Meet-Up subscribers
                                                         • 2,750 LinkedIn Group members
                                                         • 2,500 unique website visitors monthly
                                                         • Over 1,000 Event attendees annually
                                                         • Mailing List of over 7,500 Chicago Marketers
Chapter-wide sponsorships


Reach the entire AMA and influencer
community in the Chicago region

Packages
    – Include AMA digital and offline media channels
    – Integration at relevant events
    – Custom opportunities available*

Levels (see table)
    – Platinum              $25,000
    – Gold                  $17,500
    – Silver                $10,000
Sponsor individual events!

WHAT YOU GET
• Reach marketers, influencers, and decision
  makers where they are!
• Attendees range from 30 at smaller, targeted
  events to 300+ for broad,
  game-changing conferences
• Ability to sponsor discrete events,
  or year-long
• Range of integration opportunities includes
  pre-event promotion, event signage, and post   SPECIAL INTEREST GROUP (SIG) EVENTS
  event message integration                      • Mission-Driven Marketing: Innovative fundraising in the
                                                   new normal - Non-profit - Sept 20, 2012
• Pricing — see table
                                                 • Decoding The Meaning Of Package Design –
                                                   CPG - October 3, 2012

                                                 SIGNATURE EVENTS
                                                 •   BrandSmart - Oct 17, 2012
                                                 •   Evening with an Expert - Nov 1, 2012
                                                 •   Sunrise Execituive Series
                                                 •   ½ Day Spring Educational Conference
AMA Chapter-wide sponsorships

                                  Platinum                         Gold                            Silver
                                  $25,000                          $17,500                         $10,000

Integration at relevant events*   All events                       Choose up to 5                  1 event

Digital presences                 Integration in website, job      Integration in website and      Integration in website and
                                  boards and/or business           email distribution              select email distribution
                                  directory, email distribution,
                                  social media channels
Custom opportunities              Dedicated team to brainstorm     Signature event collaboration   ---
                                  event and channel integration
AMA event sponsorships


    Sponsorship Opportunity                       Attendees         One Time   Annual
              BrandSmart 2012                          300           $2000+       NA

SIG or SIG Events (4-6 mtgs. Annually per SIG)        25-40           $250      $1,500

             BiWeekly Newsletter                 7000 subscribers     $500       N/A

          Sunrise Executive Series                   75-100           $750       N/A

        Evening with an Expert Series                100-175          $1,000

            Chapterwide Sponsor                  Custom Packages       N/A     $10,000 +

          Membership Orientations                     25-50           $250      $1,500

   Happy Hour Networking Events Annually             75-150           $250      $1,000
Ala Carte       SPECS/REQUIREM                     ONE TIME   ANNUAL   NOTES OR
                       DESCRIPTION                                                                                             REACH   FREQUENCY
                                                                                                Value           ENTS                               COST       COST     LINKS


                        One Custom sponsor message email in Chicago AMA’s bi-weekly
                                                                                                                                                                       http://www.chicag
                       connection to promote whiteboards, resources or other custom material.
                                                                                                                                                                       oama.org/sites/de
                                                                                                                                                   10000               fault/files/pdf/AMA
                       • Two (60 day) job postings on Chicago AMA’s
                                                                                                                                                                       _sponsorship_v3.
                         Job Referral Service.
                                                                                                                                                                       pdf
                       • One complimentary annual membe


                       Company Logo on www.ChicagoAMA.org on hompage at bottom of
                                                                                                    1000
                       page and rotating banner.

                       Company Logo and description in Sponsors section of
                                                                                                    1000
                       www.ChicagoAMA.org

                       BrandSmart - Silver Package                                                  2000

                       CMO Breakfast Series - Silver Package 3-4 events annually                    2000


                       Evening with an Expert - Silver Package 3-4 events annually                  1500
SILVER – CHAPTERWIDE




                       1/2 Educational Conference - Sliver Package                               $??? - $1000


                       Member Orientations (10-12 annually) - Represented as a sponsor at all
                       Chicago AMA Member orientation meetings

                       Networking Mixers (3-6 annually) - Represented as a sponsor at all
                       Chicago AMA networking mixers

                       Free Platinum listing in the Chicago AMA online directory                     100

                       Material insert in Chicago AMA's mailed new member welcome kit.
                                                                                                     500
                       (8.5x11)

                       One use of annual mailing list to Chicago AMA members.                        500


                       Member Orientations (10-12 annually) - Represented as a sponsor at all
                       Chicago AMA Member orientation meetings
Ala Carte       SPECS/REQUIREM                     ONE TIME   ANNUAL   NOTES OR
                     DESCRIPTION                                                                                             REACH   FREQUENCY
                                                                                              Value           ENTS                               COST       COST     LINKS


                      One Custom sponsor message email in Chicago AMA’s bi-weekly
                                                                                                                                                                     http://www.chicag
                     connection to promote whiteboards, resources or other custom material.
                                                                                                                                                                     oama.org/sites/de
                                                                                                                                                 10000               fault/files/pdf/AMA
                     • Two (60 day) job postings on Chicago AMA’s
                                                                                                                                                                     _sponsorship_v3.
                       Job Referral Service.
                                                                                                                                                                     pdf
                     • One complimentary annual membe


                     Company Logo on www.ChicagoAMA.org on hompage at bottom of
                                                                                                  1000
                     page and rotating banner.

                     Company Logo and description in Sponsors section of
                                                                                                  1000
                     www.ChicagoAMA.org

                     BrandSmart - Silver Package                                                  2000

                     CMO Breakfast Series - Silver Package 3-4 events annually                    2000


                     Evening with an Expert - Silver Package 3-4 events annually                  1500


                     1/2 Educational Conference - Sliver Package                               $??? - $1000
GOLD – CHAPTERWIDE




                     Member Orientations (10-12 annually) - Represented as a sponsor at all
                     Chicago AMA Member orientation meetings

                     Networking Mixers (3-6 annually) - Represented as a sponsor at all
                     Chicago AMA networking mixers

                     Free Platinum listing in the Chicago AMA online directory                     100

                     Material insert in Chicago AMA's mailed new member welcome kit.
                                                                                                   500
                     (8.5x11)

                     One use of annual mailing list to Chicago AMA members.                        500


                     Member Orientations (10-12 annually) - Represented as a sponsor at all
                     Chicago AMA Member orientation meetings
Ala Carte       SPECS/REQUIREM                     ONE TIME   ANNUAL   NOTES OR
                         DESCRIPTION                                                                                             REACH   FREQUENCY
                                                                                                  Value           ENTS                               COST       COST     LINKS


                          One Custom sponsor message email in Chicago AMA’s bi-weekly
                                                                                                                                                                         http://www.chicag
                         connection to promote whiteboards, resources or other custom material.
                                                                                                                                                                         oama.org/sites/de
                                                                                                                                                     10000               fault/files/pdf/AMA
                         • Two (60 day) job postings on Chicago AMA’s
                                                                                                                                                                         _sponsorship_v3.
                           Job Referral Service.
                                                                                                                                                                         pdf
                         • One complimentary annual membe


                         Company Logo on www.ChicagoAMA.org on hompage at bottom of
                                                                                                      1000
                         page and rotating banner.

                         Company Logo and description in Sponsors section of
                                                                                                      1000
                         www.ChicagoAMA.org

                         BrandSmart - Silver Package                                                  2000

                         CMO Breakfast Series - Silver Package 3-4 events annually                    2000
PLATINUM – CHAPTERWIDE




                         Evening with an Expert - Silver Package 3-4 events annually                  1500


                         1/2 Educational Conference - Sliver Package                               $??? - $1000


                         Member Orientations (10-12 annually) - Represented as a sponsor at all
                         Chicago AMA Member orientation meetings

                         Networking Mixers (3-6 annually) - Represented as a sponsor at all
                         Chicago AMA networking mixers

                         Free Platinum listing in the Chicago AMA online directory                     100

                         Material insert in Chicago AMA's mailed new member welcome kit.
                                                                                                       500
                         (8.5x11)

                         One use of annual mailing list to Chicago AMA members.                        500


                         Member Orientations (10-12 annually) - Represented as a sponsor at all
                         Chicago AMA Member orientation meetings

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Chicago AMA Sponsorship Toolkit

  • 1. WHO IS THE CHICAGO AMA? Over seventy-five years strong, the Chicago AMA delivers OUR PRESENCE IN CHICAGO IS cutting-edge marketing programming, and connects with 7,000 – 10,000 Chicagoland marketers across all disciplines and business industries STRONG With Chicago as an epicenter for marketing excellence today Over 50 events annually and tomorrow, no other organization connects as many #1 in SEO for Chicago Marketing marketers with as many opportunities as the Chicago AMA.
  • 2. SOCIAL MARKETING 101: LIVE! Our programming brings the best together to share knowledge, learn, and connect!
  • 3. Integrating marketers across digital platforms
  • 4. BRAG BOARD Leaders Align with Leaders STRATEGIC PARTNERS PROGRAMMING PARTNERS Our supporters & partners connect with our audiences and We showcase case studies, best practices and members and help us deliver cutting edge creative and speakers from top companies from multiple technology solutions industries for B2C and B2B
  • 5. Events for networking, discussing cutting edge technologies, Augmented Reality cross media story-telling… EVENT HIGHLIGHTS • BrandSmart Annual Conference Oct 17 DOOH • Special Interest Group (SIGS) Events (COMING - insert branded graphics for events) • ½ Day Education Series • Sunrise With Executive Series • Evening with Expert Series • Orientations • Networking Happy Hours
  • 7. AMA digital and offline media channels By partnering with the Chicago AMA you can easily reach a specific audience and grow your business with a tailored and integrated advertising program—online, in print and in person. Such a trusted marketing resource offers unparalleled opportunities for you as an advertiser. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, the Chicago AMA provides you with a wealth of opportunities to reach your intended audience. CHICAGO AMA MEMBERS ARE: WITH THE CHICAGO AMA, REACH: • 75% are Manager level or higher • 1,100 Members • 50% are Director level or higher • 7,000 email newsletter subscribers • Over 25% have MarCom responsibility • 2,750 Twitter followers • Over 20% are brand responsible • 1,200 Meet-Up subscribers • 2,750 LinkedIn Group members • 2,500 unique website visitors monthly • Over 1,000 Event attendees annually • Mailing List of over 7,500 Chicago Marketers
  • 8. Chapter-wide sponsorships Reach the entire AMA and influencer community in the Chicago region Packages – Include AMA digital and offline media channels – Integration at relevant events – Custom opportunities available* Levels (see table) – Platinum $25,000 – Gold $17,500 – Silver $10,000
  • 9. Sponsor individual events! WHAT YOU GET • Reach marketers, influencers, and decision makers where they are! • Attendees range from 30 at smaller, targeted events to 300+ for broad, game-changing conferences • Ability to sponsor discrete events, or year-long • Range of integration opportunities includes pre-event promotion, event signage, and post SPECIAL INTEREST GROUP (SIG) EVENTS event message integration • Mission-Driven Marketing: Innovative fundraising in the new normal - Non-profit - Sept 20, 2012 • Pricing — see table • Decoding The Meaning Of Package Design – CPG - October 3, 2012 SIGNATURE EVENTS • BrandSmart - Oct 17, 2012 • Evening with an Expert - Nov 1, 2012 • Sunrise Execituive Series • ½ Day Spring Educational Conference
  • 10. AMA Chapter-wide sponsorships Platinum Gold Silver $25,000 $17,500 $10,000 Integration at relevant events* All events Choose up to 5 1 event Digital presences Integration in website, job Integration in website and Integration in website and boards and/or business email distribution select email distribution directory, email distribution, social media channels Custom opportunities Dedicated team to brainstorm Signature event collaboration --- event and channel integration
  • 11. AMA event sponsorships Sponsorship Opportunity Attendees One Time Annual BrandSmart 2012 300 $2000+ NA SIG or SIG Events (4-6 mtgs. Annually per SIG) 25-40 $250 $1,500 BiWeekly Newsletter 7000 subscribers $500 N/A Sunrise Executive Series 75-100 $750 N/A Evening with an Expert Series 100-175 $1,000 Chapterwide Sponsor Custom Packages N/A $10,000 + Membership Orientations 25-50 $250 $1,500 Happy Hour Networking Events Annually 75-150 $250 $1,000
  • 12. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR DESCRIPTION REACH FREQUENCY Value ENTS COST COST LINKS One Custom sponsor message email in Chicago AMA’s bi-weekly http://www.chicag connection to promote whiteboards, resources or other custom material. oama.org/sites/de 10000 fault/files/pdf/AMA • Two (60 day) job postings on Chicago AMA’s _sponsorship_v3. Job Referral Service. pdf • One complimentary annual membe Company Logo on www.ChicagoAMA.org on hompage at bottom of 1000 page and rotating banner. Company Logo and description in Sponsors section of 1000 www.ChicagoAMA.org BrandSmart - Silver Package 2000 CMO Breakfast Series - Silver Package 3-4 events annually 2000 Evening with an Expert - Silver Package 3-4 events annually 1500 SILVER – CHAPTERWIDE 1/2 Educational Conference - Sliver Package $??? - $1000 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings Networking Mixers (3-6 annually) - Represented as a sponsor at all Chicago AMA networking mixers Free Platinum listing in the Chicago AMA online directory 100 Material insert in Chicago AMA's mailed new member welcome kit. 500 (8.5x11) One use of annual mailing list to Chicago AMA members. 500 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings
  • 13. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR DESCRIPTION REACH FREQUENCY Value ENTS COST COST LINKS One Custom sponsor message email in Chicago AMA’s bi-weekly http://www.chicag connection to promote whiteboards, resources or other custom material. oama.org/sites/de 10000 fault/files/pdf/AMA • Two (60 day) job postings on Chicago AMA’s _sponsorship_v3. Job Referral Service. pdf • One complimentary annual membe Company Logo on www.ChicagoAMA.org on hompage at bottom of 1000 page and rotating banner. Company Logo and description in Sponsors section of 1000 www.ChicagoAMA.org BrandSmart - Silver Package 2000 CMO Breakfast Series - Silver Package 3-4 events annually 2000 Evening with an Expert - Silver Package 3-4 events annually 1500 1/2 Educational Conference - Sliver Package $??? - $1000 GOLD – CHAPTERWIDE Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings Networking Mixers (3-6 annually) - Represented as a sponsor at all Chicago AMA networking mixers Free Platinum listing in the Chicago AMA online directory 100 Material insert in Chicago AMA's mailed new member welcome kit. 500 (8.5x11) One use of annual mailing list to Chicago AMA members. 500 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings
  • 14. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR DESCRIPTION REACH FREQUENCY Value ENTS COST COST LINKS One Custom sponsor message email in Chicago AMA’s bi-weekly http://www.chicag connection to promote whiteboards, resources or other custom material. oama.org/sites/de 10000 fault/files/pdf/AMA • Two (60 day) job postings on Chicago AMA’s _sponsorship_v3. Job Referral Service. pdf • One complimentary annual membe Company Logo on www.ChicagoAMA.org on hompage at bottom of 1000 page and rotating banner. Company Logo and description in Sponsors section of 1000 www.ChicagoAMA.org BrandSmart - Silver Package 2000 CMO Breakfast Series - Silver Package 3-4 events annually 2000 PLATINUM – CHAPTERWIDE Evening with an Expert - Silver Package 3-4 events annually 1500 1/2 Educational Conference - Sliver Package $??? - $1000 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings Networking Mixers (3-6 annually) - Represented as a sponsor at all Chicago AMA networking mixers Free Platinum listing in the Chicago AMA online directory 100 Material insert in Chicago AMA's mailed new member welcome kit. 500 (8.5x11) One use of annual mailing list to Chicago AMA members. 500 Member Orientations (10-12 annually) - Represented as a sponsor at all Chicago AMA Member orientation meetings