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Chicago AMA Sponsorship Toolkit
1. WHO IS THE CHICAGO AMA?
Over seventy-five years strong, the Chicago AMA delivers
OUR PRESENCE IN CHICAGO IS
cutting-edge marketing programming, and connects with 7,000
– 10,000 Chicagoland marketers across all disciplines and
business industries
STRONG
With Chicago as an epicenter for marketing excellence today
Over 50 events annually
and tomorrow, no other organization connects as many #1 in SEO for Chicago Marketing
marketers with as many opportunities as the Chicago AMA.
4. BRAG BOARD
Leaders Align with Leaders
STRATEGIC PARTNERS PROGRAMMING PARTNERS
Our supporters & partners connect with our audiences and We showcase case studies, best practices and
members and help us deliver cutting edge creative and speakers from top companies from multiple
technology solutions industries for B2C and B2B
5. Events for networking, discussing
cutting edge technologies, Augmented Reality
cross media story-telling…
EVENT HIGHLIGHTS
• BrandSmart Annual Conference Oct 17
DOOH
• Special Interest Group (SIGS) Events
(COMING - insert branded graphics for events)
• ½ Day Education Series
• Sunrise With Executive Series
• Evening with Expert Series
• Orientations
• Networking Happy Hours
7. AMA digital and offline media channels
By partnering with the Chicago AMA you can easily reach a specific audience and grow your business with a
tailored and integrated advertising program—online, in print and in person. Such a trusted marketing resource
offers unparalleled opportunities for you as an advertiser. Whether your goal is to increase brand awareness,
generate leads, retain existing customers or acquire new clients, the Chicago AMA provides you with a wealth
of opportunities to reach your intended audience.
CHICAGO AMA MEMBERS ARE: WITH THE CHICAGO AMA, REACH:
• 75% are Manager level or higher • 1,100 Members
• 50% are Director level or higher • 7,000 email newsletter subscribers
• Over 25% have MarCom responsibility • 2,750 Twitter followers
• Over 20% are brand responsible • 1,200 Meet-Up subscribers
• 2,750 LinkedIn Group members
• 2,500 unique website visitors monthly
• Over 1,000 Event attendees annually
• Mailing List of over 7,500 Chicago Marketers
8. Chapter-wide sponsorships
Reach the entire AMA and influencer
community in the Chicago region
Packages
– Include AMA digital and offline media channels
– Integration at relevant events
– Custom opportunities available*
Levels (see table)
– Platinum $25,000
– Gold $17,500
– Silver $10,000
9. Sponsor individual events!
WHAT YOU GET
• Reach marketers, influencers, and decision
makers where they are!
• Attendees range from 30 at smaller, targeted
events to 300+ for broad,
game-changing conferences
• Ability to sponsor discrete events,
or year-long
• Range of integration opportunities includes
pre-event promotion, event signage, and post SPECIAL INTEREST GROUP (SIG) EVENTS
event message integration • Mission-Driven Marketing: Innovative fundraising in the
new normal - Non-profit - Sept 20, 2012
• Pricing — see table
• Decoding The Meaning Of Package Design –
CPG - October 3, 2012
SIGNATURE EVENTS
• BrandSmart - Oct 17, 2012
• Evening with an Expert - Nov 1, 2012
• Sunrise Execituive Series
• ½ Day Spring Educational Conference
10. AMA Chapter-wide sponsorships
Platinum Gold Silver
$25,000 $17,500 $10,000
Integration at relevant events* All events Choose up to 5 1 event
Digital presences Integration in website, job Integration in website and Integration in website and
boards and/or business email distribution select email distribution
directory, email distribution,
social media channels
Custom opportunities Dedicated team to brainstorm Signature event collaboration ---
event and channel integration
11. AMA event sponsorships
Sponsorship Opportunity Attendees One Time Annual
BrandSmart 2012 300 $2000+ NA
SIG or SIG Events (4-6 mtgs. Annually per SIG) 25-40 $250 $1,500
BiWeekly Newsletter 7000 subscribers $500 N/A
Sunrise Executive Series 75-100 $750 N/A
Evening with an Expert Series 100-175 $1,000
Chapterwide Sponsor Custom Packages N/A $10,000 +
Membership Orientations 25-50 $250 $1,500
Happy Hour Networking Events Annually 75-150 $250 $1,000
12. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR
DESCRIPTION REACH FREQUENCY
Value ENTS COST COST LINKS
One Custom sponsor message email in Chicago AMA’s bi-weekly
http://www.chicag
connection to promote whiteboards, resources or other custom material.
oama.org/sites/de
10000 fault/files/pdf/AMA
• Two (60 day) job postings on Chicago AMA’s
_sponsorship_v3.
Job Referral Service.
pdf
• One complimentary annual membe
Company Logo on www.ChicagoAMA.org on hompage at bottom of
1000
page and rotating banner.
Company Logo and description in Sponsors section of
1000
www.ChicagoAMA.org
BrandSmart - Silver Package 2000
CMO Breakfast Series - Silver Package 3-4 events annually 2000
Evening with an Expert - Silver Package 3-4 events annually 1500
SILVER – CHAPTERWIDE
1/2 Educational Conference - Sliver Package $??? - $1000
Member Orientations (10-12 annually) - Represented as a sponsor at all
Chicago AMA Member orientation meetings
Networking Mixers (3-6 annually) - Represented as a sponsor at all
Chicago AMA networking mixers
Free Platinum listing in the Chicago AMA online directory 100
Material insert in Chicago AMA's mailed new member welcome kit.
500
(8.5x11)
One use of annual mailing list to Chicago AMA members. 500
Member Orientations (10-12 annually) - Represented as a sponsor at all
Chicago AMA Member orientation meetings
13. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR
DESCRIPTION REACH FREQUENCY
Value ENTS COST COST LINKS
One Custom sponsor message email in Chicago AMA’s bi-weekly
http://www.chicag
connection to promote whiteboards, resources or other custom material.
oama.org/sites/de
10000 fault/files/pdf/AMA
• Two (60 day) job postings on Chicago AMA’s
_sponsorship_v3.
Job Referral Service.
pdf
• One complimentary annual membe
Company Logo on www.ChicagoAMA.org on hompage at bottom of
1000
page and rotating banner.
Company Logo and description in Sponsors section of
1000
www.ChicagoAMA.org
BrandSmart - Silver Package 2000
CMO Breakfast Series - Silver Package 3-4 events annually 2000
Evening with an Expert - Silver Package 3-4 events annually 1500
1/2 Educational Conference - Sliver Package $??? - $1000
GOLD – CHAPTERWIDE
Member Orientations (10-12 annually) - Represented as a sponsor at all
Chicago AMA Member orientation meetings
Networking Mixers (3-6 annually) - Represented as a sponsor at all
Chicago AMA networking mixers
Free Platinum listing in the Chicago AMA online directory 100
Material insert in Chicago AMA's mailed new member welcome kit.
500
(8.5x11)
One use of annual mailing list to Chicago AMA members. 500
Member Orientations (10-12 annually) - Represented as a sponsor at all
Chicago AMA Member orientation meetings
14. Ala Carte SPECS/REQUIREM ONE TIME ANNUAL NOTES OR
DESCRIPTION REACH FREQUENCY
Value ENTS COST COST LINKS
One Custom sponsor message email in Chicago AMA’s bi-weekly
http://www.chicag
connection to promote whiteboards, resources or other custom material.
oama.org/sites/de
10000 fault/files/pdf/AMA
• Two (60 day) job postings on Chicago AMA’s
_sponsorship_v3.
Job Referral Service.
pdf
• One complimentary annual membe
Company Logo on www.ChicagoAMA.org on hompage at bottom of
1000
page and rotating banner.
Company Logo and description in Sponsors section of
1000
www.ChicagoAMA.org
BrandSmart - Silver Package 2000
CMO Breakfast Series - Silver Package 3-4 events annually 2000
PLATINUM – CHAPTERWIDE
Evening with an Expert - Silver Package 3-4 events annually 1500
1/2 Educational Conference - Sliver Package $??? - $1000
Member Orientations (10-12 annually) - Represented as a sponsor at all
Chicago AMA Member orientation meetings
Networking Mixers (3-6 annually) - Represented as a sponsor at all
Chicago AMA networking mixers
Free Platinum listing in the Chicago AMA online directory 100
Material insert in Chicago AMA's mailed new member welcome kit.
500
(8.5x11)
One use of annual mailing list to Chicago AMA members. 500
Member Orientations (10-12 annually) - Represented as a sponsor at all
Chicago AMA Member orientation meetings