Entertainment
The Top Digital Library Service in 2019
• Bruce Lovett — Vice President of Marketing,
Recorded Books
• Don Klees — Vice President of Programming,
Acorn TV
• Brad Gray — Senior Solutions Engineer,
Recorded Books

Who We Are
• Largest independent producer of audiobooks in the world
• Exclusive catalog of more than 35,000 premium titles, as well
as tens of thousands of premium audiobooks from other
major publishers
• Provides 10+ content types via the RBdigital app
― Audiobooks and eBooks
― Magazines and Comics
― Entertainment
― Education
― Health & Wellness
Copyright © 2018 Recorded Books. All Rights Reserved

In This Webinar You Will Learn
Which entertainment services libraries are
looking to add in 2019
What factors are driving libraries to focus on
adding entertainment services
Why Acorn TV is so popular among library
patrons
How RBdigital maximizes patron
engagement with multiple entertainment
services available through a single app
Copyright © 2018 Recorded Books. All Rights Reserved

Growth of Entertainment Options
Copyright © 2018 Recorded Books. All Rights Reserved
 In an annual census of billions of premium video
publisher apps, Conviva found viewing hours of
internet-delivered video across mobile, connected
TVs and desktop screens grew by 114% in the first
quarter of 2018 over the same period last year, with
the total viewing hours reaching nearly five billion
 North America has experienced the largest increase
— with a 174% growth in viewing hours

Binge-watching Is Common
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Appetite for entertainment grown dramatically…
 70% of US consumers now binge-watch TV shows, with Americans gulping
down an average of five episodes per marathon session.
 46% of Americans now subscribe to streaming video services.
 Consumers 14–25 now spend more time watching online-video services than
live TV.
 Some 8.4 million Netflix subscribers have “binge-raced” through an entire
season of a show, completing it within 24 hours of its release.
*2017 survey by accounting firm Deloitte

Digital Services Purchasing in 2019
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What to purchase in 2019?
 Survey asking which digital services
North American libraries intend to
purchase in 2019
 Fielded in August, 2018
 315 respondents across libraries of
all sizes

Survey Results
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What new digital service to purchase in 2019??
(10 different services to select)
 #1 “Add as a New Service” – Streaming
movies and TV (19%)
 “Add Content to existing Streaming movies
and TV” – 46%

Key Drivers
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Top Three Patron Segments
for Digital Services
(Extremely Important)
Top Key Drivers in Considering
Digital Services
(Extremely Important)
1. Working Adults (41%)
2. Seniors (30%)
3. Millennials (26%)
1. Serving the greatest number of
patrons (57%)
2. Low cost per circulation (45%)
Given these criteria, makes sense Entertainment is a top pick in 2019

Which Services Planned to Purchase?
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#1 by almost double the next service listed

Benefits of RBdigital Unlimited
Viewing Model
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• Patrons watch as much as they like
— 7 days of unlimited usage for $2.99
• Patrons watch anywhere they choose
— Patrons can watch videos on a wide variety of mobile devices
• Small upfront investment and little risk
— Pay only for licenses used by patrons

RBdigital Video Cost Comparison
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Per Patron Cost
• Transactional model
―Weekly cost
• Watch 1 video per day
for 7 days x $2.00 =
$14.00 per week
―Monthly cost
• Watch 1 video per day
for 30 days x $2.00 =
$60.00 per month
Per Patron Cost
• RBdigital Unlimited model
― Weekly cost
• Watch as many videos as you like
for 7 days x $2.99 per week =
$2.99
―Monthly cost
• Watch as many videos as you like
for 30 days x $2.99 per week =
$11.96

Content Overview
October 2018

Acorn TV 101
• Part of RLJ Entertainment’s group of SVOD platforms,
serving over 800,000 subscribers.
• Acorn TV brings our customers world-class television from
Britain and beyond.
• The first specialist streaming service to receive an Emmy
nomination.
• A thoughtfully selected program offering that adds new
content every week.
• Acorn was a channel before we had a channel.

The hit UK dramedy returns for its 9th series in 2019.

The beloved drama’s final season is now airing on Acorn TV.

The offbeat mystery’s 5th series premieres later this year.

A showcase role for Emmy-winner Guy Pearce.

The 3rd season premieres on Acorn TV in November.

Offbeat police drama from the creator of Shameless.

Oscar-nominee Judy Davis and Aaron Pedersen lead the cast
of this stunning Outback mystery series.

Eve Myles stars in this hit Welsh drama about a wife left to
unravel the mystery of her husband’s disappearance.

When its UK network canceled the popular mystery,
Acorn TV stepped in to commission the second series.

Entertainment Services
available on
RBdigital desktop and app
Copyright © 2018 Recorded Books. All Rights Reserved

Introducing Entertainment eResources
Recorded Books has partnered with industry-leading
entertainment service providers offering a suite of options.
• British TV and Film
• Movies, Documentaries, Shorts and TV
• Spanish-Language Telenovelas and Movies
• Full-length Concert and Music Documentaries
Copright © 2018 Recorded Books. All Rights Reserved

RBdigital Entertainment Experience
Copyright © 2018 Recorded Books. All Rights Reserved
RBdigital Entertainment —Unlimited access to movies and television shows,
British TV and film, Spanish telenovellas and movies, and concerts and music
documentaries.

Copyright © 2018 Recorded Books. All Rights Reserved
• Available on desktop and apps
• 100% streaming entertainment
• Checkout 7-day access
• Unique account and viewing
• Unlimited access
• Remembers viewing history
RBdigital Entertainment Experience

Copyright © 2018 Recorded Books. All Rights Reserved
RBdigital Entertainment Experience

Copyright © 2018 Recorded Books. All Rights Reserved 28
Discover
new shows
on Acorn TV.
The channel
opens to featured
dashboard and
recent viewing
history
Tap Series to
open
seasons and
episodes.
Tap episode
and watch as
much as you
want.
RBdigital Entertainment Experience

RBdigital Services―One App
Copyright © 2018 Recorded Books. All Rights Reserved
Recorded Books brings the broadest array of digital content services together on
the RBdigital platform. Libraries can now offer patrons access to audiobooks,
eBooks, magazines, comics, entertainment services, educational offerings, and
more in one app.
With RBdigital, you can access more than 10 content services—all from a single
app. Only RBdigital delivers all of your patrons’ favorite types of content!

Thank You for Attending!
• Questions?
• You will receive a link to the recorded presentation in an email
Copyright © 2018 Recorded Books. All Rights Reserved
Thank you for joining us today!
1-877-828-2833 www.recordedbooks.com