This document provides information about advertising opportunities in soccer, including Major League Soccer (MLS), UEFA Champions League, and the English Premier League. It summarizes viewership demographics for MLS, highlights top clubs and upcoming matches in each league, and discusses cable TV coverage of soccer games. Social media engagement for the 2014 World Cup and Premier League is also summarized.

1. 2015 SOCCER
A guide to local advertising opportunities

2. Your Customers, Delivered
• Soccer at a Glance
• Why Advertise in Soccer?
• Between the Sticks
• Extra Time – Social Ratings
AGENDA

3. SOCCER AT A GLANCE

4. SOCCER AT A GLANCE
• Major League Soccer was formed 19 years ago and now features 18 total clubs (13
from the United States and 3 from Canada), each playing 34 matches during the
regular season.
• UEFA represents the national football associations in Europe and a part of Asia. It
consists of several tiers with the top-ranked competition listed as UEFA Champions
League. A second, lower-ranked competition is the UEFA Europa League.
• The Premier League is a English professional league for men's football clubs. At the
top of the English football league system, it is the country's primary football
competition. The title sponsor is Barclays and the league was formed in 1992.

5. TODAY’S MLS
DRAWS
LA Galaxy
Four time winner of the MLS Cup.
Has featured MLS stars Landon
Donovan and David Beckham.
D.C United
Is chasing LA Galaxy for Most MLS
Cups with 4. Won 13 international
and domestic titles
Houston Dynamo
Founded in 2005 and began play in
2006 this club won the MLS Cup in
their first two years. The team is
partly owned by Olympic boxer Oscar
De La Hoya.
Sporting Kansas City
Winner of the 2013 MLS Cup.
Currently features US National Team
members Graham Zusi and Matt
Besler

6. TODAY’S UEFA
CHAMPIONS DRAWS
Real Madrid
Winner of 10 UEFA Champions League
titles including 2014. Features
superstars
such as Christiano Ronaldo, Gareth
Bale, and Karim Benzema
Milan
They are the second most successful
club in world football in terms of
international trophies. Milan will be
chasing the cup in the Europa
League which is the only competition
they have yet to win.
Bayern Munich
The third most successful team in the
UEFA Champions League most recently
winning their 5th title in 2013 as part of a
continental treble.

7. TODAY’S PREMIER
LEAGUE DRAWS
Chelsea
Three time winners of the Premier
League and globally recognized
club. Diego Costa, Eden Hazard,
and Didier Drogba all call Chelsea
home.
Manchester United
The most successful club in Premier
League history winning 13
titles. Features big names such as
Wayne Rooney, Angel Di Maria, and
Robin Van Persie.
Arsenal
Based in Holloway, London this club
has a joint record of 11 FA Cups.
Arsenal are the second side to
complete an English top-flight season
unbeaten (in the 2003-04 season),
doing so under almost twice the
matches of the previous team.

8. WHY ADVERTISE IN SOCCER?

9. WHY ADVERTISE IN SOCCER?
Coming off and exciting and electrifying World Cup year, Soccer is
poised to grow an even larger audience as teams prepare their
best for 2018 World Cup in Russia.
Advertising in Soccer games of regional and/or local interest can
help associate your business with the loyalty and passion
consumers have for their favorite team and player.
The MLS is turning 20 and expansion continues with the addition
of Atlanta, Orlando City FC and New York City FC led by 32 year
old 2010 World Cup champion David Villa. All eyes will be on this
sport for years to come as growth and excitement continue.
The Premier League is the most-watched football league in the
world. With 20 teams playing and countless stars who will be the
next David Beckham?
UEFA was formed in 1954 and has generated some of the
greatest stars of today. With Christiano Ronaldo, Lionel Messi,
Manuel Neuer and Arjen Robben leading the charge into 2015.

10. MLS SOCCER ATTRACTS A YOUNG AND WELL-EDUCATED
AUDIENCE
SCOUTING REPORT
Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports watch cab TV
pst yr : Major League Soccer (MLS) Population: 241,532,596 Qualitative Population: 9,682,609
61% are homeowners
64% have a
college education
54% are married
18%
20% 21%
19%
11%
8%
0%
10%
20%
30%
18-24 25-34 35-44 45-54 55-64 65+
Age Base: Adults 18+
Men 65%
Women
34%
TARGET: WATCHED MAJOR LEAGUE SOCCER ON CABLE TV

11. BETWEEN THE STICKS

12. Field Action in 2014 - 2015
• Premier League - Season runs August through May
Matches to air on NBCSN and CNBC.
• MLS – Season runs March through December
Coverage airs on ESPN, ESPN2, ESPD and NBCSN.
• UEFA Champions and Europa League- Season runs July through May
Coverage airs on ESPD, FS1 and FS2
CABLE’S BETWEEN THE STICKS COVERAGE
Cox Media offers close to 215 UEFA Champions and Europa, MLS and Premier League
Soccer games throughout the year. Additionally, Copa Mexico, International Friendlies and
Liga MX matches are available.

13. ALIGN YOUR CLIENT WITH THESE MLS BRANDS
A WORD FROM OUR SPONSORS

14. EXTRA TIME - SOCIAL RATINGS

15. 2014 WORLD SOCCER SUCCESS
NATIONAL SOCIAL AUDIENCE
• The 2014 FIFA World Cup was the most tweeted about property for ESPN in 3rd Quarter with
15.6 million tweets. The game on July 1st with Belgium vs. United States had the most chatter
with 4.7 million tweets.
• 5 of the top 10 rankings on Twitter for 3rd Quarter belonged to FIFA World Cup. With ESPN and
Univision grabbing over 25 million tweets between them.
• The top monthly spot for September 2014 for NBCSN belonged to English Premier League
Soccer with over 600k tweets with Manchester United vs Queens Park Rangers FC match
garnering the most chatter.
• 6 of the top 10 spots in 3rd Quarter 2014 belonged to Soccer related programming for ESPN
Deportes with over 2.7 million tweets.