The document summarizes an agritech startup called Akshrhaat Agro LLP that is developing a SAAS-based trading solution for APMCs (agricultural produce marketing committees) and farmers in India. The startup was incubated by Wadhwani Foundation and iimkashipur. It aims to provide transparency to the largely manual and unorganized agri supply chain processes in India through an e-procurement platform. The summary provides an overview of the startup's value proposition, competition, target market size, team, and funding requirements to develop the software and scale operations.

1. I have July-22 completed INCUBATION
OF NEN IGNITE from
iimkashipur/wadhwani foundation].
“AKSHRHAAT AGRO LLP”–our agritech company is going to
“SAAS” based-startup
“Our business inspiration is to protect interest of farmers
of their post harvesting selling management”

2. Introduction And Team Composition
WADHWANI FOUNDATION | Entrepreneur
Mahesh
[founder]
25 +years
experience of
rural
development’s
ngo successfully
execute with
team of 150 and
50000
beneficiaries
Pushty-
BSC[co-
founder]
she worked
with
NINJACART-
AGRITECH
COM.
Kalpna- As
COO
She leads >
150 team
members
with high
class
professionals
more than
10years
Field team members
1-RAJUBHAI SOLNKI –
BRS- Field operation-
GUJARAT
2- MUKESHBHAI-B.COM-
MADHYAPRADESH
3- Sachin -BSC-AGRI-
MAHARASTRA
4-PRATAP JAYAM-
SOFTWARE CONSULTANT

3. Basically our BUSINESS idea AND
POST MVP
We shall provide solution as SAAS [Software as a service]
TO
NATION’S ALL APMC’S TRADERS/supplychain AND
LINK WITH NATION’S ALL FARMERS

4. India’s agri post harvesting selling scenario
>90%Farmers having 1st
option to sell at local
APMC[mandies]
[As per e-nam>1000 APMC
commodities trading in
nation&3lakh traders]
>same 90%Farmers having
second option to sell to
unorganized middlemen.
They buyout in cash
Now for 5yrs emerging
organised 450 agritech
companies manually
procuring in bulk
All trading
and MIS
system of
APMC in
manuals
All agritech
procuring
expensively
with manual
in collection
centre method
Middlemen
shows cash
on hand &
buyout

5. KEY ACTIVITIES/OUR JOB/CUSTMER SEGMENTS
TO APMC
SAAS BASED SERVICES PROVIDES
TRADING/MIS SOLUTION
TO AGRITECH/BULK BUYERS PROVIDES
PROURMENT SERVICES THROUGH
E-PROCUREMENT/COLLECTION AT CLUSTER
LEVEL
TO FARMERS
NOW THEY HAVE TWO OPTION TO SELL AS ABOVE
OUR CUS TMERS SHOWN IN THEIT MOB
APPLICATION

6. GAIN
Farmers’ can sell
teir production at
cluster level
through e-
procurement
organized supply
chain can
procurement at
national level in all
season through our
e- procurement
network and upto
reduce expenses upto
20%
PROBLEMS/solutions OF
FARMERS
Problems of supply
chain/bulkbuyers[zomet
example]
nation's all APMC’s
business/MIS
MANUAL to solved
through our
agritech
Problems of INDIA’S
APMC’S manual business
how to eliminate unorganized middlemen-
make it stream line trading with
transparency

7. Creating Jobs. Changing Lives.
02
Value Proposition Canvas[ trading AT APMC on AKSHRHAAT
AGRITECH BASED
JOBS
PAINS
GAINS
GAIN
CREATORS
PAIN KILLERS
PRODUCT/
SERVICE
What do you offer that makes the
customers happy?
Ans-1 transperancy & less manual work
agritech and software based .
2-market price will be update on net based
pan india
3-data driven based so study of
past/present/deicision for future
APMC’S cess tax dept can daliy report of
recievable due MIS will be generated
I would LOVE it if:
? What would make the customer happy?
Ans-for APMC ITSELF will be easy data
driven of all trading activities pricing-
transperancy –athics-valu addition in
demand of customers-relationship
APMC’ MIS system will be more strong and
data bank will be richful and useful
 all trading will be transpent so tax/income
will be improve
Now reduce with fruade with farmers and
small traders of APMC
Overall all farmers will be now benefitted
India’s all state/national govt will update
from all apmc with data/mis
I would WANT:
What do the clients do (actions) when
facing the problem?-
Ans=as of now almost APMC’S main all
trading activities are manually
All traders have bookkeeping own
i.t.system
But if ask to apmc data/mis dept on once
can not be confidently shows MIS bse its
all shows what traders are showing
At national/state level govt can be update
What is the product or
service that you are offering?
Ans =all trading activities
ie.mainly sell/buy/data
driven/MIS will be through
our agritech as for example
SHARE STOCK EXPCHANGE
You have validated your original idea
or your new MVP
Which features of your
offering relieve the customer's pains?
Ans =as per needs of APMC
buying/sell agritech solution at
national level
/MIS/govt/farmers/traders can be
update timely online/price
fluctuation
I would HATE it if:
What are the pains of the clients when
facing the problem?

8. Competition Analysis
WADHWANI FOUNDATION | Entrepreneur
1- SAAS BASED
TRADING
SOLUTION
PROVIDERS
1-DEHAAT-THEY
ARE PROVIDING
ON buy&sell
SINGLE PLATFORE
2-MCX- ITS
TOTALLY VIRTURAL
3-BIJK-ITS
PROVIDING AS
FACILATOR IF
SOMEONE
BUY/SELL
FROM/TO APMC
TRADERS
ALL APMC,
1- TRADERS NOT
GOING TO
PROCURE
2-TRADERS AND
APMC BOTH
SYSTEM
MANUALLY
UN ORGANISED
MIDDLE MAN
THEY ARE IN
PROCUREMENT
AND BUYING IN
HARD CASH
ORGANISED
AGRITECH
COMPANIES
THEY ALL
PROCURING
MANUALLY
AND SPENDING
UP TO 20% ON
PROCURMENT
OPERATION

9. TAM-us$450 billion agri
production selling
management 95% manually-
as per G.S.REDDY REPORT-
FOR MORE 1000 APMC
CLASS 1/2 CADERS APMC
AND ALL DOING IN
MANUALLY APPROX 4LAKH
TRADERS MANUALLY TRADING
SAM-
AS PER G.S.REDDY REPORT 25%
GROWTH OF 25% ANNUALY SO
US$150 POTENTIALLY
SOM-
AS PER OUR NICH AREA OF
GUJARAT/ MP
WE CAN GROW OUR
BUSINESS US1.5BILLION IN
NET 5YEAERS -2026-27
MARKET SIZE

10. •As per our nich area of gujarat
•There 122 APMC [as per registred in govt’s e-nam protal ]
•Average in one mandi avg 200 traders
•So 200tradersx120 APMC= 24000traders xrs.100/ per month
subscritption per traders [at lowest bottom charge for initial no
barrier entry]
•Then We can get revenue of
rs.24,00,000/x12months=2,88,00,000/-[2.88cr gross revenue
and
•here we have not included procurement from more than
>50lakh farmers as aggregator
•There is avg 30/40% margin

11. Why we need fund
We will develop software for
agi business trading
to facilitate traders of
APMC/supplychain OF OUR NATION
It may takes 6months [as per our consultants opinion]
TO LINK WITH FARMERS
AND APMC/supplychain

12. is we have worked for
25years in field of rural
development and we
have provided rural
development services
50000 farmers in
western india’s
guj/m/p//maharastra
We have capable &
& experinced team
team and network
-we don’t have
capital to develop
software agritech
We have worked in
APMC and surveyed
how APMC’s system
manually doing
business. And
mainly our nich
area of gujarat
there all APMC are
doing business
manually. So we
can get entry point
easily
1-there is a
greater risk
of accidental
data deletion
or leakage.
2-internet
connectivity
3-cyber
securities
4-failuriity of
crop season
Opportunity
weakness
streanght Threat

13. Our present status we AT POST MVP PRE SEED
STAGE
• As LLP registration in ROC process. We got
name approval as “AKSHRHAAT AGRO”
• We have got NOC to imply saas model in apmc
of dahod-guj

14. FundingPlanWADHWANI FOUNDATION | Entrepreneur
How much
funds as
equity
required to
reach to the
next level
of the
venture?
@initiate stage for 6month we need
fund of rs75lakh and then we need
Rs.2.5cr as equity[rs2,50,00,000/-]
our valuation of 28 cr as per DCF
method
How much
have been
bootstrappe
d? yes
At present We have used own fund of
rs.3,00,000/
[1] that has been spent for successful
MVP CREATION in last 12 months
[2]for registration of LLPin ROC
How
much
external
funding
required
Rs.6,00,00,000/- for [1]storage of soyabean/in
summer poteto,onion] for benefits of hike price
increase profits
[2] and more working capital need due to winter
season to supply to supply chain

15. link
• https://entrepreneur.wfglobal.org/liftoff-
application-form/
• https://www.linkedin.com/in/akshr-haat-
a6ba17231/
• https://docs.google.com/presentation/d/16
GR7oJe7I6b9Nx07d0mvRRoxq8eJUs08/e
dit#slide=id.p1

16. Thank you
• We invite you as investor. We heartily invite to
invest in interest of farmers life with profit
motives