Distribution of Content is good, but creating the right content, across different media with a consistent message works. Distribution is just a part of an overall content marketing strategy. Your audience decides if you are a thought leader and we know how to produce bespoke content that can make it happen. This slideshow runs through the practical "hows"

1. ACCELERATED LEAD GENERATION
Do you want to use your content to generate sales leads in niche B2B verticals?
Or
Do you perhaps need a hand creating engaging content and developing a
robust content marketing strategy to go with it?

2. emedia helps you understand content marketing,
creates compelling and engaging content for your business
& works with you to ensure this content generates sales leads for your business
through our Bulletins, Websites and Telemarketing.

3. Let’s start with “Content” and move on to
Bulletins, Websites and Telemarketing Lead Generation options

4. If you already have thought leadership assets,
videos or blogs which can engage with an
audience of your prospects on an education level,
we can certainly look at using it for your
campaign
Does every client need us to build content?

5. Ask us to have a look around your site. Emedia has a team of content specialists who
can identify & assess your existing content for use.
Laura
Head of Content
Victoria
Content Manager
Patrick
Copywriter
How do I know if my existing content is relevant?

6. Why Produce Guides and White Papers?

7. Lead Generation Activity
Social Media
Print Advertising
Display Campaigns
Event & Exhibition Handouts
What else can I use Guides and White Papers for?

8. 1. One of emedia’s content specialists will discuss
relevant pain points, unique selling points and
potential topic angles
2. Then we will go away and write a “content framework”
which will outline a paragraph by paragraph plan for your
paper
3. Then it’s back and forth for approvals etc. until completed
What is the Content writing process?

9. Once content is ready,
how can emedia generate leads for me?
Website Lead Generation
Bulletin Lead Generation
Telemarketing

10. First we create your
advertorial and headline
we send you your leads
Then we spread the word to
our bulletin audience
The subscriber will get access to the
content offering and a confirmation
email with a link to your content
Bulletins, How Do They Work?
Engaged subscribers click your
headline to see your advertorial
Then submit their pre-populated
details to download your content

11. IT RELATED BULLETINS
OTHER BULLETIN AUDIENCES
IT Management
SMB Bulletin
25,000 CIOs, CSOs, senior IT managers, Business 50,000 Senior decision-makers, managers,
Owners and Directors
directors and CEOs within small to medium
sized enterprises
IT Security
10,000 IT Decision Makers, CIOs, CSOs, Owners Architecture & Specifier
9,000 Architects, Specifiers, Designers and
and Directors in Australian
Engineers in Australia
businesses
Data Management
10,000 IT Decision Makers, CIOs, Owners and
Directors in Australian businesses
Network Management
IT Management Singapore
15,000 CIOs, CSOs, senior IT managers and
directors
Business Finance
17,000 FDs, MDs, CFOs, Accountants and Senior
Decision Makers within Finance
Departments
HR
16,000 HR Decision Makers, HR managers and
directors, CEOs and Owners of small to
medium sized enterprises
10,000 IT Decision Makers, CIOs, Owners and
Directors in Australian businesses
Marketing
16,000 Senior marketing professionals, managers
and Directors in Australian businesses
Industrial & Safety
10,000 MDs, Owners, GMs, Directors and
Engineering/Technical Managers and OH&S
decision makers
Mining
15,000 Senior Managers, Technical & Onsite mine
IT Management APAC
Managers and Mineral processing
30,000 CIOs, CSOs, senior IT managers, Business
professionals in the Australian Mining
Owners and Directors primarily from 500+
industry
employee sized companies in Thailand,
Vietnam, Philippines, Malaysia, Singapore
and Indonesia
Bulletins.
Who does emedia reach?
Agriculture and Farming Bulletin
10,000 Decision makers in the Ag and Farming
industries driven by the Fat Cow website
Hospitality
10,000 Decision Makers in the hospitality industry
driven by the Go Hospitality Website

12. First we host your
content on the website
Engaged subscribers are
redirected to the
hosted paper
Then we spread the word to
the website’s email
subscribers
& Finally, the subscriber
will get access to the
content offering
To download, the
subscriber will leave
their contact info
with us
Website Lead Generation, How does it work?

13. Our Website / Newsletter Audiences
B&T
Media, Marketing, PR & Advertising Professionals and Decision
Makers
190,000 Website visitors per month
22,000 Daily Newsletter subscribers
ELECTRONICS NEWS
Electronics Designers, System Integrators and other Industry
Professional and Decision Makers
10,300 Website visitors per month
3,100 Twice weekly Newsletter subscribers
HOSPITALITY MAG
GMs, Marketing/Purchasing/Ordering Managers in Hotels, Pubs,
Clubs, Restaurants and other Industry Professionals and
Decision Makers
35,000 Website visitors per month
9,500 Twice weekly Newsletter subscribers
INFOLINK – ARCHITECTURE & DESIGN
Architects, Designers, Specifiers, Engineers, Builders and other
Industry Professionals and Decision Makers
42,000 Website visitors per month
12,000 - 3 times weekly Newsletter subscribers
LOGISTICS & MATERIAL HANDLING
Senior & Purchasing Managers, Materials Handling, Logistics and
Supply Chain Management and other Industry Professionals and
Decision Makers
5,000 Website visitors per month
2,300 weekly Newsletter subscribers
MANUFACTURERS MONTHLY
Senior and Purchasing Managers, Engineering, Production, Operations
and Inventory Control Managers and Decision Makers in the
Metal/Food & Bev/Machinery/Engineering and other Industries
24,000 Website visitors per month
7,000 Daily Newsletter subscribers
MINING AUSTRALIA
Senior Managers, Technical, On-Site/Off-Site Mine Managers, Mineral
Processing and other Industry Professionals and Decision
Makers
213,000 Website visitors per month
17,000 Daily Newsletter Subscribers
MONEY MANAGEMENT
Directors, Financial Planners, Fund Managers and other Financial
Services Professionals and Decision Makers
56,000 Website visitors per month
13,000 Daily Newsletter Subscribers
TRAVEL TODAY/WEEKLY
Travel Agents, Travel Agency Owners, Tourism Boards, Airlines and
other Travel Industry Professionals and Decision Makers
20,000 Website visitors per month
16,500 Daily Newsletter subscribers

14. As always, it
starts with the
content
Laura
Head of Content
Victoria
Content Manager
Then
emedia’s
content
team create
the script
Our
telemarketers
start calling
prospects with
the offer
Patrick
Copywriter
Telemarketing, How does it work?
You receive your
leads from us via
excel spreadsheet

15. So that’s it....
No matter the channel,
what you end up with is the contact details from Decision Makers
who have engaged with your content offering .
If they have clicked to research your content,
they are a likely prospect for you to follow up with and try to convert them
From “Top of Funnel” to Sale.