1. Map My Future
The Portable Counselor
Team Inspire
Shriya Bhindwale, Archana Kikla, Abinaya Muthusamy, Arundhati Suresh
2. Problem:
• Students are often confused during course
selection and do not know what classes to
choose according to their career choice.
3. Map My Future
• Personalized course selection guide
• Easy to follow step-by-step process
• Appealing visuals
• Students’ preferences are priority
4. Using Map My Future
• Create an account
• Choose High School
• Select grade (e.g. incoming grades 9-12)
• Determine area of interest
• Enter courses already completed
• Browse through courses suggested
• Pick courses and personalize schedule
5.
6. Market
• Primary Target Market:
– Monta Vista High School students grades 9-11
• 2419 students
• Over 80% have a general idea of their career choice
7. Market Cont.
• Secondary Market
• High school students grades 9-11 in Fremont
Union High School District
• Allows us to expand
• Benefits other students who suffer from the
same dilemma as Monta Vista students
8. Competitors
• High School Counselors
– May be easier to talk to one on one
• Why is Map My Future better?
– App allows change in decision at any time
– Can be accessed anywhere on an Android device
– Designed for the user personally
• 67% of students never consult a counselor for
career planning
9. Unique Features
• Incorporates social media
• Anonymous alumni reviews for courses
– Difficulty
– Time commitment
– Grades received
• Reviews are scanned for validity to avoid libel
• Not grade oriented
10. Marketing
• Facebook page and Twitter account
– appeals to high school students
– Proven that more than 60% of high school
students use Twitter or Facebook to communicate
• Place an advertisement in the MVHS
magazine, El Estoque, to attract more users
• AdMob – advertises our app in other applications
• Word of mouth
11.
12. The Future
• Paid version ($1.99)
– More visually appealing
– Fewer advertisements
• Expand to four other High Schools in our
community
• Satisfied users will buy paid version
• More choices for careers such as artists,
musicians, etc.
13. Financial Analysis
Map My Future Price
26%
Free
$0.99 to $1.99
74%
• Paid app: $1.99
• Total customers in the next year: 13,516
14. Financial Analysis Cont.
Description Cost
Computer Programmer $8,100
Data Entry Intern $800
Used Android Phone $60
Marketing to Monta Vista $135
Marketing on Facebook Free
Marketing on Twitter Free
AdMob Free
Total $9,905
