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#AIIM14	
  #AIIM14	
  
#AIIM14	
  
Emergence	
  of	
  the	
  Digital	
  Enterprise	
  	
  	
  
Are	
  You	
  Ready	
  for	
  2020?	
  	
   Lubor	
  Ptacek	
  
VP,	
  Product	
  Marke6ng	
  
OpenText	
  
@lptacek	
  
#AIIM14	
  
How will information
technology impact
your company in
the year 2020?
#AIIM14	
  
Disrup<ve	
  Innova<on	
  
We	
  are	
  living	
  in	
  a	
  6me	
  of	
  
massive	
  disrup6on	
  where	
  
informa6on	
  and	
  the	
  way	
  we	
  
use	
  it	
  is	
  changing	
  the	
  rules	
  
of	
  business	
  	
  
Informa6on	
  is	
  at	
  the	
  	
  
heart	
  of	
  the	
  disrup6on	
  
	
  
	
  
#AIIM14	
  
Digital	
  Disrup<on	
  is	
  Stronger	
  and	
  Faster	
  
Source:	
  Assess	
  your	
  digital	
  disrup6on	
  Readiness	
  Now	
  by	
  Corinne	
  Munchbach,	
  Forrester	
  Research	
  
1	
   100	
  
1/10th the cost
100 x the power
10 x the innovators
WebDisruption
DigitalDisruption
#AIIM14	
  
The	
  Digital	
  Age	
  
Informa6on	
  drives	
  innova<on	
  and	
  
growth	
  
Informa6on	
  leads	
  to	
  greater	
  insight,	
  higher	
  
customer	
  sa6sfac6on,	
  accelerates	
  6me	
  to	
  
market,	
  helps	
  to	
  open	
  new	
  opportuni6es,	
  
and	
  enables	
  you	
  to	
  remain	
  compe66ve	
  
Informa6on	
  is	
  a	
  key	
  strategy	
  
component	
  for	
  every	
  organiza6on	
  	
  
	
  
	
  
#AIIM14	
  
Informa<on	
  will	
  
be	
  the	
  currency	
  
of	
  the	
  digital	
  
economy	
  
Enterprise
Information
#AIIM14	
  
The	
  Digital	
  Enterprise	
  
By	
  2020,	
  all	
  of	
  the	
  major	
  
opera6ng	
  func6ons	
  of	
  the	
  
enterprise	
  will	
  be	
  digital	
  
Enterprises	
  will	
  focus	
  on	
  three	
  key	
  
stakeholders:	
  
§  Customers	
  
§  Employees	
  
§  Suppliers	
  
#AIIM14	
  
Customers	
  
§  Experience	
  will	
  be	
  cri6cal	
  
throughout	
  the	
  en6re	
  customer	
  
lifecycle	
  
§  Most	
  buying	
  decisions	
  will	
  be	
  made	
  
before	
  contac6ng	
  vendor	
  
§  Most	
  purchases	
  will	
  be	
  done	
  online	
  
§  Marke6ng	
  will	
  have	
  to	
  be	
  relevant	
  -­‐	
  
u6lize	
  loca6on,	
  situa6on,	
  and	
  
presence	
  
#AIIM14	
  
Employees	
  
By	
  2020,	
  majority	
  of	
  the	
  
workforce	
  will	
  be	
  digital	
  na<ves	
  	
  
The	
  workplaces	
  of	
  the	
  future	
  will	
  
be:	
  
§  Social	
  rather	
  than	
  hierarchical	
  
§  Ideas	
  are	
  what’s	
  valued	
  
§  Flexible,	
  mobile,	
  global	
  
§  Technology	
  savvy	
  
#AIIM14	
  
Suppliers	
  
§  Digital	
  enterprise	
  will	
  create	
  a	
  
demand	
  for	
  a	
  real-­‐6me	
  value	
  
chain	
  integra6ng	
  with	
  
suppliers,	
  agents,	
  and	
  business	
  
partners	
  
§  Fast,	
  agile,	
  and	
  accurate	
  supply	
  
chain	
  will	
  become	
  cri6cal	
  for	
  
customer	
  experience	
  
#AIIM14	
  
The	
  Innova<on	
  Agenda	
  
The	
  strategic	
  CIO	
  needs	
  to	
  partner	
  with	
  the	
  
line	
  of	
  business	
  to	
  drive	
  an	
  agenda	
  of	
  
innova6on	
  and	
  growth,	
  by	
  accelera6ng	
  
§  Time	
  to	
  Market	
  
§  R&D,	
  Marke6ng	
  
§  Time	
  to	
  Revenue	
  
§  Produc6on,	
  Opera6ons	
  
§  Time	
  to	
  Sa<sfac<on	
  
§  Sales,	
  Services	
  	
  
	
  
	
  
#AIIM14	
  
Time	
  to	
  Market	
  
The	
  CIO	
  must	
  work	
  with	
  Research	
  
and	
  Development	
  to	
  s6mulate	
  the	
  
idea6on	
  process,	
  and	
  with	
  
Marke<ng	
  to	
  help	
  them	
  drive	
  
awareness	
  and	
  demand	
  for	
  new	
  
products	
  and	
  services	
  
#AIIM14	
  
Time	
  to	
  Revenue	
  
The	
  CIO	
  has	
  to	
  team	
  up	
  
with	
  Opera<ons	
  and	
  
Produc<on	
  to	
  accelerate	
  
the	
  delivery	
  of	
  new	
  
business	
  ini6a6ves,	
  and	
  
reduce	
  the	
  6me	
  between	
  
order	
  and	
  invoice	
  
#AIIM14	
  
Time	
  to	
  Sa<sfac<on	
  
The	
  CIO	
  needs	
  to	
  partner	
  
with	
  Sales	
  and	
  Services	
  to	
  
help	
  them	
  open	
  more	
  doors,	
  
close	
  more	
  business	
  and	
  
achieve	
  higher	
  levels	
  of	
  
customer	
  sa6sfac6on	
  
#AIIM14	
  
Security	
  and	
  Governance	
  
The	
  CIO	
  must	
  provide	
  a	
  secure	
  
working	
  environment	
  across	
  
all	
  business	
  func6ons	
  that	
  
meets	
  the	
  need	
  to	
  achieve	
  
compliance	
  without	
  
compromising	
  produc<vity	
  
and	
  the	
  engagement	
  of	
  the	
  
workforce	
  
#AIIM14	
  
Building	
  the	
  Digital	
  Enterprise	
  
Digital Governance and Security
Digital
Experience
Digital
Workplace
Digital
Supply Chain
CustomersEmployeesSuppliers
#AIIM14	
  
Fabric	
  of	
  the	
  Digital	
  Enterprise	
  
Digitization
Social
Governance
Applications
Security
Processes
Integration
Experience
#AIIM14	
  
Enterprise Information Management
is the set of technologies and practices
that maximize the value of information
while minimizing its risks
#AIIM14	
  
Enterprise	
  Informa<on	
  Management	
  
Discovery Business
Process
Management
Enterprise
Content
Management
Customer
Experience
Management
Information
Exchange
www.aiim.org/infochaos	
  
Do	
  YOU	
  understand	
  the	
  business	
  	
  
challenge	
  of	
  the	
  next	
  10	
  years?	
  
This	
  ebook	
  from	
  AIIM	
  President	
  
John	
  Mancini	
  explains.	
  
#AIIM14	
  
Thank	
  You!	
  
@opentext	
  
@lptacek	
  

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How IT Will Impact Your Business by 2020

  • 1. #AIIM14  #AIIM14   #AIIM14   Emergence  of  the  Digital  Enterprise       Are  You  Ready  for  2020?     Lubor  Ptacek   VP,  Product  Marke6ng   OpenText   @lptacek  
  • 2. #AIIM14   How will information technology impact your company in the year 2020?
  • 3. #AIIM14   Disrup<ve  Innova<on   We  are  living  in  a  6me  of   massive  disrup6on  where   informa6on  and  the  way  we   use  it  is  changing  the  rules   of  business     Informa6on  is  at  the     heart  of  the  disrup6on      
  • 4. #AIIM14   Digital  Disrup<on  is  Stronger  and  Faster   Source:  Assess  your  digital  disrup6on  Readiness  Now  by  Corinne  Munchbach,  Forrester  Research   1   100   1/10th the cost 100 x the power 10 x the innovators WebDisruption DigitalDisruption
  • 5. #AIIM14   The  Digital  Age   Informa6on  drives  innova<on  and   growth   Informa6on  leads  to  greater  insight,  higher   customer  sa6sfac6on,  accelerates  6me  to   market,  helps  to  open  new  opportuni6es,   and  enables  you  to  remain  compe66ve   Informa6on  is  a  key  strategy   component  for  every  organiza6on        
  • 6. #AIIM14   Informa<on  will   be  the  currency   of  the  digital   economy   Enterprise Information
  • 7. #AIIM14   The  Digital  Enterprise   By  2020,  all  of  the  major   opera6ng  func6ons  of  the   enterprise  will  be  digital   Enterprises  will  focus  on  three  key   stakeholders:   §  Customers   §  Employees   §  Suppliers  
  • 8. #AIIM14   Customers   §  Experience  will  be  cri6cal   throughout  the  en6re  customer   lifecycle   §  Most  buying  decisions  will  be  made   before  contac6ng  vendor   §  Most  purchases  will  be  done  online   §  Marke6ng  will  have  to  be  relevant  -­‐   u6lize  loca6on,  situa6on,  and   presence  
  • 9. #AIIM14   Employees   By  2020,  majority  of  the   workforce  will  be  digital  na<ves     The  workplaces  of  the  future  will   be:   §  Social  rather  than  hierarchical   §  Ideas  are  what’s  valued   §  Flexible,  mobile,  global   §  Technology  savvy  
  • 10. #AIIM14   Suppliers   §  Digital  enterprise  will  create  a   demand  for  a  real-­‐6me  value   chain  integra6ng  with   suppliers,  agents,  and  business   partners   §  Fast,  agile,  and  accurate  supply   chain  will  become  cri6cal  for   customer  experience  
  • 11. #AIIM14   The  Innova<on  Agenda   The  strategic  CIO  needs  to  partner  with  the   line  of  business  to  drive  an  agenda  of   innova6on  and  growth,  by  accelera6ng   §  Time  to  Market   §  R&D,  Marke6ng   §  Time  to  Revenue   §  Produc6on,  Opera6ons   §  Time  to  Sa<sfac<on   §  Sales,  Services        
  • 12. #AIIM14   Time  to  Market   The  CIO  must  work  with  Research   and  Development  to  s6mulate  the   idea6on  process,  and  with   Marke<ng  to  help  them  drive   awareness  and  demand  for  new   products  and  services  
  • 13. #AIIM14   Time  to  Revenue   The  CIO  has  to  team  up   with  Opera<ons  and   Produc<on  to  accelerate   the  delivery  of  new   business  ini6a6ves,  and   reduce  the  6me  between   order  and  invoice  
  • 14. #AIIM14   Time  to  Sa<sfac<on   The  CIO  needs  to  partner   with  Sales  and  Services  to   help  them  open  more  doors,   close  more  business  and   achieve  higher  levels  of   customer  sa6sfac6on  
  • 15. #AIIM14   Security  and  Governance   The  CIO  must  provide  a  secure   working  environment  across   all  business  func6ons  that   meets  the  need  to  achieve   compliance  without   compromising  produc<vity   and  the  engagement  of  the   workforce  
  • 16. #AIIM14   Building  the  Digital  Enterprise   Digital Governance and Security Digital Experience Digital Workplace Digital Supply Chain CustomersEmployeesSuppliers
  • 17. #AIIM14   Fabric  of  the  Digital  Enterprise   Digitization Social Governance Applications Security Processes Integration Experience
  • 18. #AIIM14   Enterprise Information Management is the set of technologies and practices that maximize the value of information while minimizing its risks
  • 19. #AIIM14   Enterprise  Informa<on  Management   Discovery Business Process Management Enterprise Content Management Customer Experience Management Information Exchange
  • 20. www.aiim.org/infochaos   Do  YOU  understand  the  business     challenge  of  the  next  10  years?   This  ebook  from  AIIM  President   John  Mancini  explains.  
  • 21. #AIIM14   Thank  You!   @opentext   @lptacek