Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Hélène Haughney - Nubiq: Our Mobile Web Experiences

1.950 Aufrufe

Veröffentlicht am

Veröffentlicht in: Technologie, Business
  • Als Erste(r) kommentieren

Hélène Haughney - Nubiq: Our Mobile Web Experiences

  1. 1. <ul><li>Our Mobile Web Experiences ! </li></ul><ul><li>Hélène Haughney </li></ul><ul><li>Nubiq Technology Ltd. </li></ul>
  2. 2. <ul><li>Who are we? </li></ul><ul><li>What do we know about mobile web? </li></ul><ul><li>What is Zinadoo? </li></ul><ul><li>Challenges in developing it for Mobile Web? </li></ul><ul><li>How do we overcome them? </li></ul><ul><li>What do our customers think? </li></ul>Contents
  3. 3. <ul><li>Launched in September 2006. </li></ul><ul><li>Spin out from the TSSG, Waterford Institute of Technology. </li></ul><ul><li>Experts in Mobile Web Solutions and Products. </li></ul><ul><ul><li>First major product - Zinadoo.com </li></ul></ul><ul><ul><ul><li>Consumer service </li></ul></ul></ul><ul><ul><ul><li>White Labelled service </li></ul></ul></ul><ul><li>Second product – MobiSeer.com (alpha only) </li></ul>Nubiq Foundations
  4. 4. Mobile Website Creation
  5. 5. What is Zinadoo? <ul><li>Zinadoo lets you create your own mobile website in 3 easy steps. </li></ul><ul><li>Once you have created your site you can then promote it with your own set of text and email services. </li></ul><ul><li>Web 2.0  Mobile Web 2.0 product. </li></ul><ul><li>Brings the social network to the mobile. </li></ul><ul><li>www.zinadoo.com (Web interface) </li></ul><ul><li>www.zinadoo.mobi (Mobile Web interface) </li></ul>
  6. 7. How Zinadoo Started
  7. 8. Zinadoo Development – Release 1
  8. 9. Zinadoo Development – Release 2
  9. 10. <ul><li>Target audience – Who uses the mobile web </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Social communities </li></ul></ul><ul><ul><li>Clubs and Societies </li></ul></ul><ul><ul><li>Personal Interests </li></ul></ul><ul><li>Overcoming barriers to entry </li></ul><ul><ul><li>Slow download speeds </li></ul></ul><ul><ul><li>Data charges </li></ul></ul><ul><ul><li>Handset Usability </li></ul></ul><ul><ul><li>Poor Content </li></ul></ul>Developing for the Mobile Web
  10. 11. <ul><li>Usability and accessibility on the web and mobile web. </li></ul><ul><ul><li>Test your design early and often </li></ul></ul><ul><ul><li>Continuous integration </li></ul></ul><ul><ul><li>Apply this to Agile development cycles </li></ul></ul><ul><li>Work with like minded companies such as DotMobi and the Mobile Advisory Group (MAG) to promote Mobile Web usage. </li></ul>Developing for the Mobile Web
  11. 12. <ul><li>Handset testing (Nokia Browser != OpenWave Browser). </li></ul><ul><ul><li>Apply Adaptation Techniques instead of Lowest Common Denominator approach (e.g Click to Dial). </li></ul></ul><ul><ul><li>Use WALL – Wireless Abstraction Library, write the markup once for all handsets. </li></ul></ul><ul><li>Emulators do not always emulate correctly. </li></ul><ul><ul><li>Test early and often – learn peculiarities early e.g forms. </li></ul></ul>Developing for the Mobile Web
  12. 13. <ul><li>Teach users about the limitations of mobile devices when constructing their mobile sites. </li></ul>Developing for the Mobile Web
  13. 14. Zinadoo Conversions March – May 2007 Homepage hits converted to registrations %
  14. 15. Sample Mobile Web Users
  15. 16. Sample Mobile Web Users
  16. 17. Sample Mobile Web Users “ We selected Zinadoo after researching mobile web browsing. It is effective for candidate selection and the site was easy to create” Garvan Cerasi, MD Logiskills Group. “ We use our mobile website to interact with our members and SMS to keep in touch with them” Club Secretary, Eire Og GAA Club .
  17. 18. Benefits of Mobile Web <ul><li>Brings mobile technology to non-technical users. </li></ul><ul><li>Using the most effective communication tool – the mobile phone. </li></ul><ul><li>Enables communities to create their own services to keep in touch, build their own network and promote their own organisation, club, society. </li></ul>
  18. 19. Sample users <ul><li>Social Clubs, </li></ul><ul><li>Bloggers, Journalists </li></ul><ul><li>Travel Diaries, </li></ul><ul><li>SMEs, </li></ul><ul><li>Event Organisation </li></ul><ul><li>Sporting Clubs – Golf, Football, </li></ul><ul><li>Societies – art, travel, books </li></ul><ul><li>Music Fans </li></ul><ul><li>Family Pictures </li></ul><ul><li>Photos from Holidays </li></ul>
  19. 20. Mobile Operator Feedback Low Capex Killer App Usability Managed, Hosted Service No Integration Business Model
  20. 21. <ul><li>Questions? </li></ul>
  21. 22. <ul><li>Hélène Haughney </li></ul><ul><li>Email: hhaughney@nubiq.com </li></ul><ul><li>Tel: +353 (0)86 8504947 </li></ul><ul><li>Web: www.nubiq.com </li></ul><ul><li>Mobile Web: www.nubiq.mobi </li></ul>

×