Departemen Ilmu Komunikasi, FISIP UI

1. Programming & Produksi
Minggu ke-5
PENGANTAR MEDIA TELEVISI
Amelia H. Day, SS, ME
7 Maret 2011
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2. 2

3. ALL MEDIA
AD GROWTH
www.techcrunch.com
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4. MENGINTIP DAPUR
TV Terestrial
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5. • PROGRAMMING: Prediksi programming (programming
forecast)
• PRODUKSI: Pre-produksi Produksi Pasca-
produksi
• BROADCAST OPS: Penayangan (live/delayed)
• SALES & MARKETING: Sales kit untuk biro iklan dan
pengiklan
• RAPAT ANTAR-DIVISI: Kontrak produksi/penayangan
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6. MENGINTIP DAPUR
Cable Channels
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7. • PROGRAMMING & KERJASAMA PROGRAM:
Programming, Creative and Channel Operations
(dikepalai Country Manager of Korea, China atau region
terkait)
• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST
OPS: Broadcast Operations and Equipments
• SALES & MARKETING: Revenues & Partnerships
• BUSINESS DEVELOPMENT pengembangan bisnis
terkait distribusi & pemasaran content
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8. MENGINTIP DAPUR
Cable/Sat Operator
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9. • TEKNIK: satellite & broadcast operations
• SALES & MARKETING: pemasaran paket siaran
• LEGAL: kontrak dengan content provider (international
offices)
• BUSINESS DEVELOPMENT: pengembangan bisnis
satelit dan content (terkadang harus membuat saluran
lokal dengan tayangan rekaman atau produksi live lokal)
• CUSTOMER SERVICE: penanganan keluhan pelanggan
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10. TV Terestrial
RAM
PROG
MING
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11. (COMPETITIVE) PROGRAMMING
GRID
Monday 8:00 8:30 9:00 9:30 10:00 10:30
abc The Bachelor Castle
How I Met Accidentally Two & The Big
cbs CSI: Miami
Your Mother on Purpose a Half Men Bang Theory
cw One Tree Hill Life UneXpected local programs
fox House MD 24 local programs
nbc Olympics
Secret Life of the
fam Make It or Break It
American Teenager Greek
fx other programs Damages
Secret Diary
show other programs Tracey Ullman
of a Call Girl
tnt other programs Men of a Certain Age
www.epguides.com
Current U.S. Prime-Time -- Broadcast & Cable TV Schedule -- by George Fergus
Last updated: Wed, 10 Feb 2010 04:00 GMT Standard Time
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13. TV Terestrial
PRO
DUCT ION
FISIPuiFILMandMEDIA
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14. PRODUCTION STEPS
• Development pengembangan skenario hingga menjadi
visualisasi (cetak biru/storyboard).
• Pre-production persiapan untuk produksi (syuting) dengan
memilih (casting) para pemain atau presenter serta
pembangunan setting (indoor) atau pencarian lokasi (outdoor)
• Production pengambilan gambar dan suara untuk disiarkan
baik langsung (live) atau rekaman (tape delay)
• Post-Production penyuntingan gambar/suara, penambahan
efek suara, grafis/animasi, titel penunjang produksi.
• Sales, PR & Distribution koordinasi perihal tayangan
(sinopsis, durasi, periode tayang, dst.) ke bagian
– teknik transmisi (distribusi sinyal)
– sales/marketing (penjualan)
– humas (pengumuman ke media lain dan masyarakat luas)
Sumber:
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http://en.wikipedia.org/wiki/Television_program
http://en.wikipedia.org/wiki/Filmmaking

15. PRODUCTION CHECK LIST
1. Shooting script
2. Cast contact list
3. Production contact list
4. Unit publicist wrap report & contact list
5. Ad/pub vendors & elements contact list
6. Combined dialogue & continuity list
7. Music cue & license sheet
8. Photography caption list
9. Photo approval list
10.Paid ad credit statement & name & likeness requirements
11.Final main & end credits
12.Trailers and/or promos (domestic & international)
sila cek ke www.proletariatpictures.com 15

16. Television Production Book
• Introduction
• The Camera
• Lighting
• Composition
• Basic Audio
• Basic Video
• Organization of Materials
• Additional Video
• Rights & Responsibilities
• Editing & Program Continuity
• Getting the Word Out
• Theatrical Recording
• Glossary
Lebih lengkap sila unduh di: http://tv-handbook.com
Copyright 1980-2006, Roger Inman and Greg Smith. All rights reserved. This book was written
primarily by Roger Inman and Greg Smith. All rights reserved. 16

17. NEWSCAST
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18. TV Terestrial, Kabel, Satelit
BROADCAST
OPERAT ONS
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19. Alur Kerja BO
1. Tape/kaset/CD atau file rekaman yang telah disunting
dan dikendali-mutu/QC (dengan diberikan skoring
digital dalam ukuran detik) untuk mengetahui tayangan
dimulai, jeda iklan dan akhir tayangan;
2. Tayangan (digitized version) masuk ke dalam server;
3. Broadcast server berkoordinasi dengan TX
(transmitter);
4. Broadcast server juga difungsikan untuk memantau
kejadian sekeliling.
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20. BO: QUALITY CONTROL/EDIT
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21. BO: BROADCAST SERVER
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22. BO: BROADCAST MONITORING
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23. BO: TRANSMITTER (TX)
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24. TV Terestrial &
TV Kabel/Satelit Berbayar
SALE$ &
MARKETING
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25. Media Buying: Konsepsi Awal
• Perihal waktu & tempat
• Perencanaan: format stasiun, harga tarif, demografi,
geografis, dan psikografis yang sesuai dengan produk
atau jasa tertentu yang akan diiklankan
• Optimalisasi atas:
– anggaran
– jenis media (radio, internet, TV, print)
– kualitas medium (target audiens, waktu sehari untuk siaran, dll)
– frekuensi penempatan & besarannya
• Evaluasi: pengaruh terhadap penjualan produk dalam
periode iklan tertentu
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26. 26
TERESTRIAL

27. Advertising vs. Subscription Fee
• Iklan (advertising) biasa ditempatkan di:
– Non-premium channel : CNN, E Channel
– Barker Channel atau saluran khusus promo program paket
saluran (channel) dari satu lembaga penyiaran berlangganan
(pay TV operator )
– DRTV (direct response TV), homeshopping channel
• Uang berlangganan (subscription fee):
– Premium (biasanya saluran film, olahraga)
– Basic (di luar film dan olahraga)
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28. TV Kabel/Satelit Berlangganan
PROGRAM SCHEDULE,
ORIGINAL PROGRAMMING
& NEW CHANNEL
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29. timesofindia.indiatimes.com
PROGRAM SCHEDULE
Barclays Premier League
2009-2010
Tuesday, 23rd
Man United 3-0 West Ham Old Trafford 20:00
Saturday, 27th
Chelsea vs Man City Stanford Bridge 19:30
Birmingham vs Wigan St. Andrews Ground 19:30
Stoke City vs Arsenal Britannia Stadium 19:30
Bolton vs Wolverhampton Reebok Stadium 19:30
Burnley vs Portsmouth Turf Moor 19:30
Sunday, 28th
Liverpool vs Blackburn Anfield 19:30
Sunderland vs Fulham Stadium of Light 19:30
Tottenham vs Everton White Hart Lane 19:30 29

30. 1:00 Live Vancouver 2010 Olympic Winter Games - Biathlon
1:30
2:00
PROGRAM SCHEDULE
2:30
3:00
Live Vancouver 2010 Olympic Winter Games - Snowboard
(PAY TV)
3:30 Live Vancouver 2010 Olympic Winter Games - Alpine Skiing
4:00 Live Vancouver 2010 Olympic Winter Games - Bobsleigh
www.espnstar.com
4:30 Region: India
5:00 Date: 27 Febrary 2010
5:15 Vancouver 2010 Olympic Winter Games - Ice Hockey
16:00 Vancouver 2010 - Day 15 - Afternoon H/L
5:30
16:30
6:00
17:00 Hitz 09/10
6:30
17:28 Sportcenter Weekend
7:00
17:30 Live Primetime Premier League
7:30 Live Vancouver 2010 Olympic Winter Games - Short Track
Prime Time
Fringe Time
18:10 Live Barclays Premier League 2009/10
8:00
18:30 Match: Chelsea vs. Manchester City
8:30
19:00
9:00
19:30
9:30
20:15 Live Primetime Premier League
9:45 Vancouver 2010 Olympic Winter Games - Ice Hockey
20:25 Live Barclays Premier League 2009/10
10:00
20:30 Match: Bolton Wanderers vs. Wolverhampton Wanderers
10:30
21:00
11:00
21:30
11:30
22:30 World Sport 2010
12:00 Premier League Preview
23:00 World Of Gymnastics
12:30 Castrol Football Crazy
23:25
13:00 Football Forecast
23:30
13:30
0:00
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14:00 Vancouver 2010 - Day 15 - Morning H/L
0:30
14:30
15:00 Sportscenter Week In Review
15:30 Premier League Preview
15:58 Sportcenter Weekend

31. 12:00AM The Express Mary Shelley's Frankenstein
12:30AM
1:00AM
1:30AM
PROGRAM SCHEDULE
2:00AM
2:30AM
I Am Legend Twilight Zone The Movie
(PAY TV)
3:00AM
3:30AM Tmz 179
4:00AM The Fast And The Furious I Love You To Death
4:30AM
5:00AM
5:30AM The Making Of The Ruins Hollywood One On One 73 www.hboasia.com
6:00AM The Ruins Virtuosity Region: Indonesia
6:30AM Date: 27 February 2010
7:00AM
7:30AM HBO Central
Fringe Time
8:00AM The Fast And The Furious Jury Duty
8:30AM
9:00AM
9:30AM Tmz 179
Prime Time
6:00PM The Fast And The Furious Mary Shelley's Frankenstein
10:00AM The House Bunny Rugrats In Paris
6:30PM
10:30AM
7:00PM
11:00AM Hollywood One On One 72
7:30PM
11:30AM Hollywood One On One 75
8:00PM 21 Virtuosity
12:00PM Coming To America Twilight Zone The Movie
8:30PM
12:30PM
9:00PM
1:00PM
9:30PM
1:30PM Hollywood One On One 73
10:00PM Tmz 180 Jury Duty
2:00PM The Express Marathon Man
10:30PM The House Bunny
2:30PM
11:00PM
3:00PM
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11:30PM Tmz 180
3:30PM
4:00PM Twins I Love You To Death
4:30PM
5:00PM
5:30PM Hollywood One On One 73

32. PRODUKSI
PENYIARAN BERLANGGANAN
• ORIGINAL PROGRAMMING / made-for-pay-TV series or movies
(www.hbo.com)
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33. PRODUKSI
(taped for online broadcast)
• ORIGINAL PROGRAMMING / e-gov, e-PR (www.nyc.gov)
Explores art and culture, entertainment and lifestyle, history and Live feeds from a network of city cameras provides local travelers
education in NYC. Features the people and places that make our with coverage of NYC's main roadways and real time travel
City unique. NYC life is available over-the-air on channel 25. advisories.
Provides a window into City government by presenting press New York City's radio station for government information, global
conferences and hearings with public officials. music, world news, and ethnic programming.
Offers international programming for New York's diverse ethnic Over 350 NYC Media programs are available for viewing on-
communities. demand via computer.
NYC Media television programming is available to Time Warner Cable, Cablevision, Verizon
FiOS and RCN subscribers in the five boroughs.
NYC Media also airs OTB (off-track betting, horse) races on behalf of the State of New York.
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34. PRODUKSI: NEW CHANNEL
SALURAN BARU
• Tayangan setahun = 1750 jam acara
• Total pemutaran = 8800 jam
[Artinya, satu tayangan per jam itu diputar kembali (rerun) dengan
setidaknya 4 (empat) kali dalam setahun (4 runs 1 year)].
• Biaya operasionalnya, di antaranya:
1. biaya pembelian program (bukan original programming)
2. biaya produksi selingan atau filler atau interstitial
3. biaya menjalankan saluran (on-air playout)
4. biaya satelit (operasional uplink dan sewa transponder)
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35. FYI:
- LOCAL PAY TV SERVER
- PAY TV PACKAGE
- ONLINE RATECARD
- AD GROWTH (YoY)
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36. BROADCAST SERVER
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37. PAKET BERLANGGANAN
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KABEL/SATELIT

38. ONLINE
RATE CARD
www.myplacemedia.tv
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