2. Today’s music artist needs more than a good song
on the radio to sell records and become popular
Image: Flickr- T1ger
3. Social media is becoming increasingly
important in the growth and distribution of
music worldwide
Image: moloth.com
4. Image: Flickr- Werner Kunz
Twitter, Facebook and Youtube
allow artists to reach
audiences instantly
Unlike ever before
5. Justin Bieber is perhaps the best
example of media influenced music
superstars
Image: Flickr- noamgalai
6. Not only was Bieber discovered on
Youtube
He now controls one of the most followed twitter
account online: 9,773,312 followers!
Image: Flickr- Hydrogen_Snake
7. Lady Gaga is equally
as impressive
10,207,260 Followers!
Image: ladygagaa.com
8. Klout measures the influence of a
persons twitter account out of 100
Gaga: 93 Bieber: 100
9. These large twitter followers translate into more
record sales, popularity and general Social
Influence
10. Image:
omerdesigner.deviantart.com
Social Media engines
such as Twitter allow
pop stars to
communicate on a
personal level unlike
ever before.
Giving stars a chance to voice themselves
11. Image: Flickr- Lee
However communication through twitter is not the
only way social media has effected the music
industry
12. Image: Flickr-
photo_bely4
Youtube is becoming increasingly important in
measuring a bands popularity and appeal to the
masses.
13. OK GO are an amazing example of a band that has
embraced social media
Image: newtradition.co.uk and created videos that have gone viral.
14. Their debut song “Here is Goes Again” came along
with the treadmill video that most have seen at
least once.
15. That video spawned others, making the band
notorious for its videos just as much for it’s music
Image: Flickr- Thai Yin
16. Avoiding the traditional model of having a record
company approve of a music video to be put on
MTV. OK GO used Youtube to spread their brand.
Image: Flickr-gerizz58
17. Image: Flickr mister_andrik
OK GO isn’t the only one taking
advantage of youtube.
Justin Bieber’s song “Baby” currently has
545, 682, 680 views!
The most of any video on YouTube
18. Being top of the “Billboard 100” is no longer the
measure of success
Image: ed2ktorrent.free.fr
19. Facebook “Likes”, Twitter followers, and YouTube
views are now the most important data in the
music industry.
Image: ed2ktorrent.free.fr
20. Social Media has reshaped how artists brand
themselves and communicate with their audience
Twitter, Facebook and Youtube are the tools to
become successful in music
Image: flickr-gerizz58
21. Image: Flickr- Simon
OK GO put it best “We've sold more than 600,000
records over the last decade. But that doesn't really
matter...
...it's the online statistics that set the
tone”
22. Credits
Images taken from
Flickr unless otherwise
cited on slides
All data taken directly
from Youtube
Image: Flickr- williamli
