Presented by Aaron Magenheim of AgTech Insigh

1. 820 PARK ROW, #534
SALINAS, CA 93901
831-595-6064
WWW.AGTECHINSIGHT.COM
INVESTORS@AGTECHINSIGHT.COM
AgSum - Understanding the
Farmers Workflow – Building
Solutions for Farmers
©2017 AgTech Insight LLC • Confidential

2. 820 PARK ROW, #534
SALINAS, CA 93901
831-595-6064
WWW.AGTECHINSIGHT.COM
INVESTORS@AGTECHINSIGHT.COM
Aaron Magenheim
AgTech Insight LLC , CEO
• From Salinas, Central California
• 20 yrs - family ag irrigation business
• 6 yrs - Stand alone AgTech integration company
• 3 yrs – AgTech Insight – bridging the gap
• 2.5 yrs – AgTech Industries – Software &
Hardware development & sales
©2017 AgTech Insight LLC • Confidential

3. Our team is comprised of a diverse array of
professionals, strategically chosen to drive the
success of your investment or product within the
shortest time possible
Our practices include:
• 40 + years of farming knowledge and practices
• 10 years of in-field technology integration and
testing
• 10 years of Technology private placement and
M&A advisory experience
• Ag Irrigation specialist of 35 years
• Agriculture, Hardware and Software engineers
• IT and AG analytics
• Robotics & controls
• Agronomy & soil science
• Strategic Marketing and Business Planning
• Growers willing to push the limits of AgTech
Our deep professional network and domain
expertise ideally positions us increase the success
of your investments in AgTech
Our Team
©2017 AgTech Insight LLC • Confidential

4. Traditions are becoming OLD PRACTICE
• Tech is finally looking beyond their
traditional markets to discover the
huge untapped market of
agriculture.
• It’s time to not just tweet what you
had for dinner, but insure that you
have something on the plate to eat
Agriculture is a market that has been completely ignored
by the technology industry.
Farmers have continued to follow the traditional growing
practices that they have been accustomed to for the past
40 years with minor improvements.
Average age of farmer in Japan is 66.5 Years old
©2017 AgTech Insight LLC • Confidential

5. AgTech Perspectives from the Farm
• How does the next generation work force look?
– Technology will increase the need for existing resources to learn new skill sets
• Maintenance and repair
• Monitoring and trouble shooting / scouting
• Precision interventions (nutrients, water, etc.)
• Irrigation & input technologies are top of mind
– Technologies help alter normal practice and improve efficiency / production.
– Plant & soil or weather based real time monitoring
– Measuring input use per yield rather than acre
– Variable rate irrigation / spoon fed nutrition
©2017 AgTech Insight LLC • Confidential

6. AgTech - Ranch wide usability
Ag Technology
Labourers
Ranch
Managers
Irrigators
How do we integrate tech throughout all generations and education levels of the
operation?
Older generation growers – Starting utilize email a few years ago
Recent Collage graduates & ranch managers – Have owned a cell phone
since high school… hardly remembers first computer
Laborers – can navigate a smart phone but analytics (graphs & numbers)
can be hard to decipher or make decisions with
©2017 AgTech Insight LLC • Confidential

7. Current AgTechnology
Problems
• 10-20 year-old technology
• Many new solutions fail:
• Lacking user experience.
• Scalability – solution focus is on to
small of a territory.
• The constant “service model”
oriented solutions – too much cost &
upkeep.
• Communication issues
• No standardization
• Most software is proprietary and non
compatible
©2017 AgTech Insight LLC • Confidential

8. Challenges for New Technologies
Tech based solutions are often
not market ready in Ag
The psychological separation
between the tech industry and
farming is drastic
Tech realizes the demand, but
is challenged to pinpoint exact
solutions
Ag has trouble finding and
integrating the solutions
needed to improve their
operations
©2017 AgTech Insight LLC • Confidential

9. AgTech Steps to Success – Fix the Fundamentals
• Educate investors – especially seed & angels
• Agriculture is a very old art
• Basic technologies are needed to understand and fix fundamental issues
• Help growers identify WHAT & WHERE they can improve and WHY
- 30% irrigation water does not reach the field – but how much is that?
- Current water reporting is thought to be ONLY 50% accurate
• Convert paper records to digital
- Create actionable data from historical
- Educate users to understand what it means and how to use data
• Drones are like spaceships to growers ©2017 AgTech Insight LLC • Confidential

10. What to Look for in a Technology
• Growers should focus on technologies that not only solve
problems, but that are also usable, flexible and practical
– This ensures maximum utilization of the tech and ROI
• Growers should also seek to use technology that solves a
problem for the end user of their crop
– This will help to differentiate their crop from those of other
producers, and to create (and capture) more value
• Focus on tech that has the potential for a “double rainbow”…
– Anything that can provide cost savings, efficiency gains, and
can create/capture more value by providing differentiated
products should be high on the focus list
©2017 AgTech Insight LLC • Confidential

11. Current Trends
• Easily accessible historic records
• Weather
• Inputs
• Irrigation
• Fertilizer injection
• Pesticide applications
- Rate
- Locations
- Type
• Pest or fungal infestations
• Remote sensing / imaging
• Equipment
• Harvest data
• Labor
• Tie all data to specific locations
• ETC…
• Maximize current growing practices
©2017 AgTech Insight LLC • Confidential

12. Data capture
Remote Sensors
GIS
GPS
Imaging
Communications / Connectivity Infrastructure
Cloud Based
Wireless Radio
Cellular
Bluetooth
WiFi
Sattlelite
Big Data
Aggregation
Access
Analytics
Actionable Data
Storage
Business Management
Back office / ERP
CRM
Supply chain /
logistics
Brokering
Reporting /
compliance
Traceability
Applications
Sensor monitoring
and control
Sales and
marketing
Supply / demand
Commodity pricing
Input optimization
Workforce
• More data “layers” for each sector, attached to specifics (crop, block, row, plant-level), allow
for precision management to drive input optimization and overhead reduction
• ROIs in AgTech should be measureable, clear, and ever improving by referencing historical
data; a finite number of variables to contend with make hurdles for investment lower
Integrating the Information Layers
©2017 AgTech Insight LLC • Confidential

13. AgTech Integration Timeline
When should I invest and plan for success?
What should my startup concentrate on?
=> It all depends on your timeline objectives
Now - Fix the fundamentals – improve the basics
- Take paper records to digital
- educate the Seed and Angel Investor
Near Future - Integrate data to get full picture
- set the stage
Future - Start integrating advanced “sexy” tech –
drones, robotics etc.
And Then… – Mass adoption of “new tech”
explodes
- Plant level treatment becomes
realistic in commercial farming
©2017 AgTech Insight LLC • Confidential

14. • Collaborate with others
• Play an advisory roll
• Be involved in incubators
• Become an investor
• Participate in events on a
regular bases
• Leverage your experience in
other sectors
• Be an advocate in your
organization to dedicate
resources to advancing the
industry
©2017 AgTech Insight LLC • Confidential

15. Download @ www.AgTechInsight.com

16. • 820 PARK ROW,
#534
SALINAS, CA 93901
831-5895-6064
WWW.AGTECHINSIGHT.COM
INVESTORS@AGTECHINSIGHTS.COM
Questions & open discussion
©2017 AgTech Insight LLC • Confidential