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Xrbia_Chembur Central_Digital Optimization_Real Estate_AGENCY09

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Xrbia_Chembur Central_Digital Optimization_Real Estate_AGENCY09

  1. 1. BEST USE OF DIGITAL FOR REAL ESTATE MARKETING Duration: 10th - 28th April 2017 Overall Services: Website development, Social Media Optimization, Event Coverage, SEO & ORM
  2. 2. Background
  3. 3. Background • Xrbia is among India’s fastest growing affordable housing real estate developer • They turned to us to digitally promote their new project, Chembur Central Highlights of the project • 5 Acre township project • Designed by legendary Architect Hafeez Contractor • Introduced the concept of Japanese style compact living in India Client
  4. 4. Background • Xrbia is among India’s fastest growing affordable housing real estate developer • They turned to us to digitally promote their new project, Chembur Central Highlights of the project • 5 Acre township project • Designed by legendary Architect Hafeez Contractor • Introduced the concept of Japanese style compact living in India Client Objective Promote their corporate sales offer To position Chembur Central as one of the most favorable residential areas in Mumbai Primary Objective Secondary Objective
  5. 5. Approach Use LinkedIn to target corporate audience to promote corporate offer Use social media channels to communicate the advantages of Chembur Central Bring the booking process online by creating a website Digitally covering all onground activities Engage with a larger audience through influencer activities
  6. 6. Marketing Channels Promoted Via Social Media Marketing Social Media Marketing Social Media Marketing Personalized Emailers Tech Integrations Influencer Marketing LinkedIn InMails
  7. 7. Approach: To send 1 Lakh InMails to the audience across India promoting the exclusive offer on the project LinkedIn Inmail Campaign 1
  8. 8. LinkedIn Campaign Overview • Over 200+ Company employees were targeted via LinkedIn InMail • Open rate of 47% (LinkedIn benchmark of 25%- 30%) • Cost per send: Rs.8 • Over achieved objective by having 364% Inmail sends 364,884 sends 170,460 opens 1,914 clicks INR8 CPS
  9. 9. www.chemburcentral.com Website Design & Development 2
  10. 10. Chembur Central Website was SEO friendly as people were searching for Chembur Central during its launch period Website changes were made on a daily basis i.e. • Updating revised information • Updating property info • On page SEO activities
  11. 11. Online registration Module - UI / UX A Special module was integrated in the website for Channel Partners to register their leads and influence sale of Chembur Central Channel Partner DashboardLogin and Registration
  12. 12. Facebook | Twitter Social Media Optimization 3
  13. 13. Facebook Duration 10th - 28th April 2017 50+ Posts 3000+ Increase in Page likes 7000+ Increase in Organic reach Chembur Central News Influencer Integration posts Property Showcase Types of posts Key Highlights
  14. 14. Twitter 120+ Tweets 150+ Increase in followers Duration 10th - 28th April 2017
  15. 15. Sample flat showcase – Live Coverage Event Coverage 4
  16. 16. Twitter Twitter was used to communicate to the masses about the launch of sample flats and to invite the audience to the venue
  17. 17. Facebook Facebook was used to share content live from the venue about customer service and their experiences
  18. 18. www.chemburcentral.com Influencer Campaign 5
  19. 19. 45 Posts 12,000+ Likes 121 Comments 3 Influencers Impact Nagma Mirajkar @nagmamirajkar Samidha Singh @styleandmore Dimpi Sanghvi @dimpi.wardrobesecrets
  20. 20. Our contest #DontOverSochIt was trending on Twitter Twitter Trending
  21. 21. Twitter Trending #4 Trending in Pune #5 Trending in Nagpur • 73 users and 103 tweets (44 RTs) in 1 hour • 30,000+ Impressions by #DontOverSochIt • Trended for 2 Hours on the day of sample flat launch
  22. 22. Creatives | Infographics | Emailers | Videos Content Creation 6
  23. 23. Location Advantage Creatives A whole campaign focusing on how Chembur Central is one of the most sought out locations for a residential property in Mumbai #DontOverSochIt
  24. 24. Announcement Creatives To inform and attract the audience about the most trending project in Mumbai
  25. 25. Emailers
  26. 26. Infographics To make the process easier for all our stakeholders
  27. 27. Videos Watch Video Watch Video Watch Video Watch Video Watch Video
  28. 28. Results 7
  29. 29. Particulars Duration Impressions Leads Generated Social Media Optimization LinkedIn InMail SMS Campaign Influencer Campaign Emailers Total CONTACT US AT info@agency09.in to get a detailed report
  30. 30. Our Services 01 04 07 03 08 05 02 06 09
  31. 31. Click Here for Our Intro Video
  32. 32. 32 www.agency09.in Facebook | Twitter | Instagram |LinkedIn Youtube | Slideshare

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