Treat the visitors of your website with respect. Don't let them wait, give attention to their needs and don't do stupid things. Lots of cases from ab-tests.
8. From 4 to 1,2 seconds
12% more revenue
25% more pageviews
9. Fast loading times are important
Technical stuff:
Hosting – Image size – Limited number of scripts – Caching – Compression
But most importantly: nu fluffy stuff, only show things that matter.
@agconsult
10. "Web design isn't about adding stuff.
It's about keeping only those elements
that add to the bottom line."
Karl Gilis - @agconsult
11. 2. Be patient
Don't start with a French kiss. Build some kind of relationship first.
@agconsult
20. It will probably work on short term.
But is this the kind of relationship you want?
Karl Gilis - @agconsult
21. Don't start with a modal overlay.
Use delayed or exit overlays instead.
Yes, most marketing people and designers hate overlays.
But they do work. Especially if you use them in a smart way.
@agconsult
22. • 300% increase in monthly sales leads.
• 48.54% lift in sales.
23. 8% of our blog readers download a pdf-version
or pdf-upgrade of our articles
24. Start testing with delayed overlays
Even if you hate them.
Yes: even if you really, really hate them.
@agconsult
47. "I really believe in less is more.
But as a brand we want to push things on our
homepage.
And, as you know, an image says so much more
than 1.000 words."
Every marketeer in the world
51. Only 3% clicks on the banner.
38% clicks on the direct link, much lower
on the page.
A big banner isn't the solution
• 41% direct succes
• 18% indirect succes
• 42% fails
10% clicks on the general product
category.
52. This variation performed best on all questions.
• 61% direct succes
• 19% indirect succes
• 20% fails
53. Forget banners and other cries for
attention
The visitor is already on your website or your landing page.
Pay attention to their needs.
@agconsult
54. "Offline marketing is about
getting attention.
Online marketing is about
paying attention."
Gerry McGovern
55. 5. Make sure you get the attention you deserve
Minimize the risk of distraction.
@agconsult
59. On this landing page, we deleted the
floating main navigation.
This resulted in an uplift of over 24,2%.
61. Removing the main navigation, resulted in a
significant lift in bookings.
62. Remove navigation, especially for
visitors coming from specific search
queries
When navigation turns into a distraction, remove or hide it.
@agconsult
83. What's the goal of my website
What's the goal of my visitors
Karl Gilis - @agconsult
85. Ask your visitors & (potential) clients
the right questions
Targeted surveys and interviews are my favourite methods.
. @agconsult
86. Some of my favorite questions
• On website
• What is the purpose of your visit to our website today?
• What are the most important things when buying …?
• What’s keeping you from buying this product right now?
• What’s holding you back from completing your purchase today?
• What convinced you the most to decide to ask a quote?
• Was there something that made you hesitate? If so, what?
• Existing clients
• What convinced you the most to buy this product from us?
• What’s the one thing that nearly stopped you buying from us?
• What would you miss most if your X broke down / if we took away X
• What's the most important thing X helped you to achieve?
87. What is the purpose of your visit to our website today?
101. 32,5% more people reach this point:
- Our version: 69,45%
- Original: 52,41%
44,1% more people reach this point
100% more visitors go to a product detail page
76,2% more requests for quote
57,8% more brochure downloads
102. Don't be afraid of long pages.
People do scroll.
Not everything needs to be above the fold.
But make sure visitors do scroll and convert.
@agconsult
124. If you don't care about words,
you're a decorator.
Not a designer.
Karl Gilis - @agconsult
125. Of course I want to tell another story
about Suzuki.
But I'm not going to tell it.
Because I know you have 1 question.
126. Karl,
why is there so much Suzuki in your talk?
• I'm a Suzuki reseller
• I only have one client
• I want to illustrate you can do many things on 1 website.
• From 6 to 84 requests for offer per day.
That's a 1.300% increase.
129. Get my free ebook now
10 conversion tips that work on every website
15 cases from the real world
6 best practices from leading websites
www.agconsult.com/ebook.html
www.slideshare.net/agconsult
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