The web is full of best practices and results of AB-tests. Can’t you just copy those, lie back and watch your conversion rates go up?
Bad idea. Best practices don’t always work. I’ll prove that with lots of examples.
3. Table of content
• A/B testing: the basics
• Main problems with A/B testing
• Best practices: yes or no?
• How to come up with better A/B testing ideas based on user research?
• Q & A
19. Remove navigation on landing pages
& for people coming from AdWords
This seems to work most of the time. But once again: test.
And after that: test again.
20. On this landing page, we
deleted the floating main
navigation.
This resulted in an uplift of
over 20%.
21.
22. Removing the main navigation for AdWords visitors,
resulted in a significant lift in bookings. (Sorry, I'm
not allowed to share the exact number.)
37. No matter what the bullets said, the
green checkmark versions always
won.
38. And so the green check mark myth was born
This product sucks
Burning your money is better than buying this sh*t
Read my lips: DO NOT BUY THIS!
49. Yes.
I have found my holy grail of
category page optimization.
I now will become world
famous and people will ask me
to reveal my secret
everywhere.
53. A lot of those tips and best practices
do work on most webpages.
But sometimes they will fail. Because your website, your product, your
audience, your design … is unique.
So please: start testing instead of copying.
54. Part IV
How user research can help you to
create more successful A/B tests
55. Which methods can you use?
• Google Analytics
• User testing (Morae)
• Eyetracking (MyGaze eyetracker, Tobii)
• User sessions recording (Mouseflow, Inspectlet, Hotjar)
• Mouse heatmaps (Hotjar, CrazyEgg)
• Form analysis (Formisimo)
• Targeted mini surveys (Qualaroo, Hotjar,…)
71. 32,5% more people reach this point:
- Our version: 69,45%
- Original: 52,41%
44,1% more people reach this point
100% more visitors go to a product detail page
76,2% more requests for quote
57,8% more brochure downloads
72. Use tools to find the problem areas
And use your brain or user input to make them better.
96. Get my free ebook now
10 conversion tips that work on every website
15 cases from the real world
6 best practices from leading websites
www.agconsult.com/ebook.html
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