9. 1. Credibility
Iโd like to give more time and money, but . . .
84% said they doubted their donation would be
put to good use.
USA Today Survey
10. 1. Credibility
If people anywhere are to
willingly follow someone . . .
They want to assure themselves that
the person is worthy of their trust.
Kouzes & Posner
11. 1. Credibility
In a time of universal deceit,
telling the truth is a revolutionary act.
George Orwell
12. 1. Credibility
Motivation is getting people to do
something out of mutual advantage.
Manipulation is getting people to do
what you want them to do
primarily for your advantage.
Fred Smith
13. 2. Comparison
โข Everybody is doing it
โข Bandwagon
โข Line experiment
โข Pink ribbons
โข Livestrong bracelets
14. 3. Community
โข Relationships โ Home-based sales parties
โข Likability โ Joe Gerard
โข Attractiveness โ Celebrity endorsements
โข Similarity โ Me too
15. 4. Commitment
โข Foot in the door
โข Start small
โข Test drive
โข Free trial offer
โข Fence
โข Marriage proposal