More Related Content Similar to And now you want us to blog too tech 2011 (20) More from Association Executives of North Carolina (20) And now you want us to blog too tech 20111. And Now You Want UsTo Blog, Too? Deirdre Reid, CAE April 15, 2011 Association Executives of North Carolina 2. Here’s What You Need to Know Why the effort will be worth it. How to do it right from the start. How to get content. How to make it all work. 3. Blog = Solution What do you hope to accomplish with your blog? Identify objectives it will help your association and your members achieve. 10. Selling a Blog to Your Board CEO as change agent Avoid jargon Sell solution Sell the benefits 11. First Things First Know your objectives. Know your audiences and their needs and aspirations. Listen and learn. Create a content strategy. 13. “People always swarm to the most efficient solution to their problems.” What problems can you solve? What knowledge gaps can you fill? What interests can you pique? 19. The Hunt for Content Identify categories Inventory content Brainstorm ideas Content is everyone’s job 20. Content Ideas News & Analysis Opinion How-to’s Weekly roundups Reports from… Q&As Videos Behind the scenes Success stories Guest spots Departments Young professionals CEO column Industry niches Spotlight Tips Newbie questions 25. Make It Work Always collect, scout and repurpose. Respect writing time. Set timer and disconnect. Take breaks. Let it flow. Keep it short. 27. If you build it, will they come? Build blog reading habits External/social pressure Regular schedule/appointment Repeated exposure in a short time period 28. Social Marketing RSS and email subscriptions Share tools Blog comments elsewhere Facebook page updates LinkedIn group feed Tweet posts 30. How do you define success? Think about metrics…. …but don’t obsess. …keep it simple. 31. Questions? Deirdre Reid, CAE deirdre.reid.nc@gmail.com @deirdrereid http://deirdrereid.com http://grabbingthegusto.com