1. LATE NIGHT VIETNAMESE SERIES22:45 TO 00:45 MON TO FRI ON HTV7

3. New timeslot opportunity
• Extend primetime and build up a new timeslot by reviving remarkable top
Vietnamese series associated with HTV for yeas. These tittles were received critical
acclaims from TV viewers, as well as industry experts. Two episodes daily from
Mon-Fri delivers best entertainment period for TV viewers
• Introduce new spotlight programs with most creative, catchy story board/script
performing by top well known MCs
• PR/ 360 degree integrated marketing campaign enhances program awareness
Top tittles New performing PR Marketing
New timeslot
build up

4. New timeslot opportunity
Late night Vietnamese series
• Reinforce leading position of HTV7 in Vietnamese series in HCM market
• Regain Top TV viewer share of HTV7 in general
• Extend primetime from 22:45 - 00:30 targeting P18-45, skewed F1845
• Reach and OTS enhancement opportunity for multi brands

5. New timeslot opportunity
• Channel: HTV7
• Vietnamese series
• Timeslot: 22:45 – 00:30
– 2 episodes/day
• Weekday: Mon – Fri
• Adbreaks
– 1 breaks after opening frame
– 2 breaks/ episode

6. Remarkable tittles associated with
HTV for years

7. New format
Spotlight:
• 5 minutes daily prior to program
• Behind the scene, features, best actor, actress…
• Top famous MCs

8. Branding opportunity
• Product placement on studio set
• 2 x 30 second logo pop up on main screen
• Branding on PR articles

9. Phan Nguyen Thanh Binh
Buying Manager
0938.454.303 / 090.828.6475
Ha Noi
A + 7th floor, 25 Vu Ngoc Phan St. Dong Da District. Hanoi Capital
T + 04.6288 2888 / 04.6269 2666 - F + 04.6269 2669
Ho Chi Minh
A + 8th Floor, Saigon Finance Center Building, 9 Dinh Tien Hoang Street. Ward Dakao, District 1, HCM city
T + 08.6291 4135 - F + 08.6291 4136
www.adt.com.vn