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Social networks studie

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Die Nutzung sozialer Netzwerke wie Facebook, Twitter und Google+ hat in den letzten Jahren stark zugenommen. Die Netzwerke werden sowohl privat als auch für die Unternehmenskommunikation verwendet. Die BITKOM-Studie „Soziale Netzwerke II“ untersucht unter anderem, welche Social Networks vorrangig verwendet werden und welche Motivation hinter der Nutzung von Facebook und Co. steckt.

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Social networks studie

  1. 1. Impressum: ADENION GmbH Merkatorstr. 2 41515 Grevenbroich Tel. 0 21 81 – 75 69 140FACHBEITRAG Fax 0 21 81 – 75 69 199 presseinfo@pr-gateway.de http://www.pr-gateway.de/presseSocial Networks Studie: Rund drei Viertel der Internetnutzer in sozialenNetzwerken aktivDie Nutzung sozialer Netzwerke wie Facebook, Twitter und Google+ hat in den letztenJahren stark zugenommen. Die Netzwerke werden sowohl privat als auch für dieUnternehmenskommunikation verwendet. Die BITKOM-Studie „Soziale Netzwerke II“untersucht unter anderem, welche Social Networks vorrangig verwendet werden undwelche Motivation hinter der Nutzung von Facebook und Co. steckt.Ein Netzwerk mit vielen FunktionenSocial Networks wie Facebook, LinkedIn und Google+ bieten ihren Nutzern nicht nur dieMöglichkeit, ihr Netzwerk als Kommunikationsplattform zu verwenden. Die Nutzer könnenneben dem Versenden von Statusmeldungen und Nachrichten ebenfalls Fotos und Videoshochladen, Inhalte untereinander austauschen und Social Games spielen. Diese Fülle anFunktionen sind ein Grund für die zunehmende Nutzung sozialer Netzwerke.74 Prozent der Internetnutzer sind in mindestens einem Social Network angemeldetDas Ergebnis der BITKOM-Studie zeigt, dass bereits 74 Prozent der Internetnutzer inDeutschland in mindestens einem Social Network angemeldet sind. Rund zwei Drittel davonverwenden diese auch aktiv. Die Anzahl der sozialen Netzwerke ist in den letzten Jahren starkgestiegen. Die VZ-Netzwerke, Xing, Facebook und Google+ haben sich nach und nach imInternet etabliert. Mit einem Anteil von 45 Prozent ist Facebook laut der Studie immer nochdas am häufigsten genutzte Social Network, gefolgt von StayFriends mit 17 Prozent. Wie daseigene E-Mail-Postfach ist auch das eigene Netzwerk-Profil laut der Umfragewerte jeden Tageinen Blick wert. 59 Prozent der Befragten sind täglich auf ihren Social Media-Profilenunterwegs. ADENION GmbH 2012 -1-
  2. 2. Impressum: ADENION GmbH Merkatorstr. 2 41515 Grevenbroich Tel. 0 21 81 – 75 69 140FACHBEITRAG Fax 0 21 81 – 75 69 199 presseinfo@pr-gateway.de http://www.pr-gateway.de/presse79 Prozent verschicken über Social Networks NachrichtenMit einem Anteil von 79 Prozent nutzt der größte Teil der Befragten Social Networks, umNachrichten zu verschicken. 60 Prozent der Befragten nutzen die Möglichkeit, mit ihrenFreunden zu chatten. 46 Prozent der Studienteilnehmer informieren sich in sozialenNetzwerken über Veranstaltungen, während 44 Prozent der Befragten über ihr Netzwerk-Profil Fotos und Videos hochladen.Rund 71 Prozent wollen sich in Social Networks über Freunde informierenDie Informationsbeschaffung steht bei der Verwendung von Social Networks an ersterStelle. 71 Prozent informieren sich vorwiegend über ihre Freunde. 37 Prozent derInternetnutzer wollen über die sozialen Netzwerke neue Kontakte finden. Social Networksals Informationskanal für das aktuelle Tagesgeschehen verwenden 28 Prozent derBefragten. Immer noch 14 Prozent bzw. 11 Prozent nutzen Facebook und Co., um sich überMarken- und Produktinformationen zu informieren und Angebote für Produkte oderDienstleistungen zu finden.Private Nutzung der Social Networks steht im VordergrundDie Ergebnisse der Studie zeigen, dass in Deutschland rund drei Viertel der Internetnutzer inmindestens einem Social Network angemeldet sind. Aktuell werden jedoch fast alle sozialenNetzwerke privat genutzt. Eine Ausnahme bilden Xing oder LinkedIn, bei denen beruflicheInteressen im Vordergrund stehen. Alle Social Networks sind allerdings aufgrund der starkenNutzung ein wichtiger Bestandteil der Unternehmenskommunikation. Über soziale Netzwerkelassen sich Unternehmensbeiträge und Pressemeldungen weitreichend und viral verbreiten. ADENION GmbH 2012 -2-
  3. 3. Impressum: ADENION GmbH Merkatorstr. 2 41515 Grevenbroich Tel. 0 21 81 – 75 69 140FACHBEITRAG Fax 0 21 81 – 75 69 199 presseinfo@pr-gateway.de http://www.pr-gateway.de/presseDie vollständige BITKOM-Studie „Soziale Netzwerke II“ kann kostenlos auf der Bitkom Websiteunter „Publikationen“ abgerufen werden (http://www.bitkom.org).Mit Social Media mehr Interessenten und Kunden erreichenUnternehmen können in den Social Networks eigene Profile einrichten. Über diese können sieregelmäßig neue Unternehmens- und Produktinformationen veröffentlichen und mit ihrenKontakten teilen. Damit halten die Unternehmen Interessenten und Kunden stetig auf demLaufenden. Die Social Networks unterstützen die schnelle Verbreitung von Statusmeldungensowie Unternehmens- und Produktinformationen. Werden mehrere Social Media-Profile mitneuen Inhalten bedient, lassen sich mehr Fans und Follower erreichen. ADENION GmbH 2012 -3-

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