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Globalization has been a trend for some time, but it only gained momentum
over the past two decades thanks to advancing technology, improving politi-
cal/economic environments, and the elimination of trade barriers.

These forces led to the creation of the virtual corporation, where a company
delegates a majority of its business functions, such as manufacturing and dis-
tribution, to partners are usually located in different parts of the world. For
example, semiconductor wafer fabrication is usually done
in the US, assembly is in Asia or Mexico, and final test                   7KH UDSLG ULVH LQ JOREDO WUDGH LV
                                                                   FUHDWLQJ D KHLJKWHQ QHHG IRU VROXWLRQV
and distribution is done somewhere else. The virtual cor-
                                                                    WKDW SURYLGH ERWK DJLOLW DQG YLVLELOLW
poration essentially coordinates the activities of its
                                                                   IRU LQWHUQDWLRQDO ORJLVWLFV WUDQVDFWLRQV
partners to meet customer commitments, minimize costs,
and maximize profits.

Mergers and acquisitions are increasing as companies seek to gain market
share, expand their product footprint, and enter new markets. Often, the ac-
quired company is located in a different geographic region. The new entity,
therefore, becomes a global company instantaneously. The same is true for
companies that establish relationships with distribution partners overseas.

The World Trade Organization says the value of traded merchandise in-
creased from $124 billion in 1948 to $11.2 trillion in 1999 (or $13.8 trillion if
commercial services are included). The US was the leading exporter and im-
porter of merchandise with over 12 percent of total exports and 18 percent of
total imports. From 1998 to 2000, the total value of US imports and exports
increased from $2.03 trillion to $2.5 trillion (source: US Census Bureau).

The emergence of e-commerce, particularly business-to-business (B2B) activi-
ties, has spotlighted globalization. The Internet and related technologies
have enabled the creation of new business models such as marketplaces, ex-
changes, and application service providers (ASPs). These technologies are
facilitating collaboration between business partners, particularly small- and
mid-sized enterprises (SMEs) who have historically been left on the sidelines
due to the prohibitive cost of such technologies as EDI.

In March 2001, the US Census Bureau said manufacturing was the leading
industry sector for e-commerce in 1999, accounting for 12 percent ($485 bil-
lion out of over $4.0 trillion in total shipments. Unfortunately, the bureau




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                               did not distinguish between domestic and international shipments. But it is
                               very clear that in order for B2B e-commerce to reach the forecast of trillions
                               of dollars by 2005, a majority of the transactions will have to be international.

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Success on a global scale requires strong collaboration between business
                               partners, real-time visibility of information, tightly integrated business appli-
                               cations, and import/export tools and expertise. Moreover, companies now
                               buy and sell products worldwide via marketplaces, exchanges, portals, and
                               other channels that didn’t exist a few years ago. These new channels, along
                               with the need to collaborate with more partners, makes it harder to deliver
                               the right product, on time, in the right quantities, and billed correctly.




                               *OREDO *RRGV 'RFXPHQWV ,QIR                                    0RQH

                               Global Logistics is the transfer of information, documents, goods, and money
                               between various parties (such as suppliers, customers, freight forwarders,
                               carriers, and customs) to fulfill an order from one country to another.


                               *RRGV
                               While fulfilling domestic orders can be challenging, as evidenced by the poor
                               performance of e-commerce providers during the holiday season, it is ele-
                               mentary compared to the challenges associated with global fulfillment.




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First, Global fulfillment involves multiple modes of transportation, each with
unique contracting process, rating systems, schedules, semantics, packing
requirements, and documents. It’s difficult to manage these contracts, de-
termine the appropriate carrier for each segment, coordinate the transfer of
goods between carriers and modes, generate the necessary paperwork for
each carrier/mode, and manage the financial settlement process.




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Secondly, moving goods between countries involves many more parties than
shipping goods between states. Shippers must work with more carriers, col-
laborate with freight forwarders, export and import customs agents,
inspectors, insurance agencies, and banks. All these parties increase the
probability for delays, damaged shipments, and missed customer commit-
ments. No wonder many companies hold excess inventory (i.e. safety stock)
to account for the uncertainties associated with global shipments.

Third, shippers must follow government regulations, not only for their home
country, but also for every country they trade with.             These regulations
change frequently, are difficult to interpret, and in some cases are poorly
documented. Taxes, duties, quotas, and restrictions all depend on the prod-
uct’s value, country of origin (for the finished product and all components),
and Harmonized Tariff Schedule (HTS) code.




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                                     It is against US trade laws to ship certain goods, such as chemicals and high-
                                     tech electronics, to specific countries or entities, such as known terrorist or-
                                     ganizations. Other countries have their own set of restrictions. For example,
                                     some Middle East countries do not allow any products to be imported that
                                     contain components manufactured or assembled in Israel.

                                                                In July 2000, the exporter and importer of record rules
                                                                were issued. They dictate that the exporter of record
          !'È
                                                     Xh‡r…      is responsible for ensuring that all outbound ship-
                                                     P‡ur…      ments comply with US export regulations. In other
                                        # È          U…ˆpx
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                                                     Qvƒryvr
                                                     Shvy       by a freight forwarder, it is the exporter that is ulti-
       $È                                            6v…        mately liable.   Similarly, the importer of record is
         È
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                ! È             #È                              laws.
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                                                                Since non-compliance can mean loss of export li-
                                     censes, stiff penalties (up to 50 percent of invoice value), or jail, many com-
                                     panies are looking to bring GLS capability in-house, particularly the ability to
                                     perform restricted party screenings and the ability to generate/file all appro-
                                     priate trade documents.

                                     According to the US Department of Transportation, ocean shipments ac-
                                     counted for 41 percent of international shipments in 1997 based on value
                                     (almost 63 percent based on tonnage), the largest share among all modes.
                                     Over the past 15 years, ocean trade has almost doubled to 1.13 billion metric
                                     tons, and it is expected to double again over the next twenty years.

                                     While air cargo accounts for less than 1 percent of international tonnage, it is
                                     28 percent of these shipments’ value, due to the fact that nearly 20 percent of
                                     air shipments are electronics and computers. In addition, international ton-
                                     miles have increased fivefold over the past twenty years. Air transportation
                                     will undoubtedly play a more important role in the near future as companies
                                     adopt make-to-order models and inventory reduction policies.


                                     'RFXPHQWV
                                     Global Logistics also involves the transfer of documents between different
                                     parties. The amount of paperwork required to ship goods across borders is
                                     simply astounding (see table below). Many of these documents are produced
                                     in multiple copies, and if there are changes to the original itinerary or details,
                                     they have to be regenerated. Considering that freight forwarders can charge



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as much as $75 per trade document, many companies are looking to bring the
document-creation process in-house.

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Fortunately, there is a move towards electronic filing of these documents.
For example, as of November 1, 2000, the US Census Bureau and US Cus-
toms stopped accepting Shipper’s Export Declarations (SEDs) via fax. The
preferred method is via an Internet system called AES Direct (Automated
Export System). A similar system exists for importers called ABI (Automated
Broker Interface). The benefits of automating document creation are primar-
ily threefold: cheaper, faster, and fewer errors.                The latter has ancillary
benefits, including fewer delays at customs and faster payment cycles.

In summary, many documents are required to import or export a single
shipment. These documents flow between the shipper, its carriers, freight
forwarders, government agencies, banks, and other parties. A single clerical
error can result in delays, fines, or withheld payments. Therefore, automa-
tion of this laborious process is a necessity.




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                               ,QIRUPDWLRQ
                               It has been said that information is the most valuable thing to possess. The
                               more accurate and current the information, the greater its value. This dictum
                               certainly holds true in global logistics.

                               Traditionally, once an international shipment left the dock, it entered a black
                               hole where information about its status was virtually impossible to obtain.
                               Today, thanks to the Internet, satellite technology, messaging tools, bar-
                               coding, and improved software, the black hole is quickly disappearing.

                                                   Shippers and other parties can now access real-time or
      6LQFH JOREDO ORJLVWLFV LV D FROODERUDWLYH    near real-time information about shipments. Depending
   SURFHVV LQWHJUDWLRQ RI GLVSDUDWH EXVLQHVV
                                                   on the sophistication of the systems involved, they can
      VVWHPV LV D ELJ FKDOOHQJH DORQJ ZLWK
                                                   identify the exact location of a vessel, along with very spe-
      UDWLRQDOL]LQJ GLIIHUHQW VWDQGDUGV DQG
                                QRPHQFODWXUH
                                                   cific details about its cargo, down to the stock-keeping-
                                                   unit (SKU) level.

                               Having this information reduces the uncertainty of global shipments, thereby
                               eliminating the need for high-levels of safety stock. It also enables inventory
                               to be dynamically routed to areas of high demand, thereby maximizing sales,
                               minimizing inventory carrying costs, and avoiding unnecessary manufactur-
                               ing costs. Third, information enables faster response to problems via event
                               management tools that proactively alert authorized parties to exceptions.
                               Fourth, information translates into higher customer satisfaction by having
                               the answer to their most common questions, namely: Where is my ship-
                               ment? and Do you have the product available?

                               There is another dictum, however, that has been used to describe informa-
                               tion: garbage in equals garbage out. Gathering information is definitely not a
                               trivial task. Since global logistics is a collaborative process, involving many
                               different parties, integration of disparate business systems is a big challenge,
                               along with rationalizing different standards and nomenclature. Therefore,
                               monitoring the quality of incoming and outgoing messages is critical. Oth-
                               erwise, there will be constant false alarms due to missing data, lost messages,
                               poor message mappings, or other correctable factors.


                               0RQH
                               While information may indeed be valuable, money still makes the world go
                               round. The complexity of the financial settlement process depends on the
                               trust level between the buyer and seller. If the two parties have a long his-
                               tory of working together without any issues, the process is relatively simple.



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However, if there is no prior relationship (as is common in public on-line
marketplaces), the transaction size is relatively large, and there is a desire for
higher levels of payment guarantee, then the process becomes complicated.

There are numerous payment terms used for transactions, but the most
common method of settling large international trade transactions is by ob-
taining a Letter of Credit (L/C).

Simply stated, the process of issuing a Letter of Credit and finalizing pay-
ment generally takes a long time (sometimes months), requires many
documents, is easily delayed by any clerical errors, is relatively expensive,
and involves many parties. Banks play the role of neutral third-party in the
transaction. Due to the labor-intensive nature of the process, they charge
both the buyer and the seller between 0.5% and 3.0% of the payment amount,
plus as much as $100 each time the L/C is amended. For a $5 million dollar
transaction, an L/C can cost over $150,000.

To summarize, global logistics involves more than just the physical move-
ment of goods across borders, which in itself is a complicated process. It also
involves the movement of documents, information, and (of course) money
between the numerous parties in the logistics ecosystem. All four compo-
nents are interrelated and critical for success.




UHDWLQJ 9DOXH $FURVV (QWHUSULVH

Global Logistics information, particularly trade content, obviously impacts
fulfillment. Its value, however, extends to other business processes, such as
product development, network design, vendor selection, and customer rela-
tionship management.


3URGXFW 'HYHORSPHQW
As highlighted earlier, many trade regulations are based on the characteris-
tics of the product, which form the basis of its HTS code.             The code
determines the duty rate applied, the trade documents required, and the ap-
propriate government agency to oversee the import. Since a product’s HTS
classification is essentially defined during its development, it is critical for
developers to understand the impact of their design choices as they relate to
trade regulations in each target market.




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                                  For example, an adhesive is comprised of several chemical components. The
                                  choice of components and their overall amount plays a role in how the fin-
                                  ished product is classified. Too much of Component A and the adhesive
                                                          becomes flammable or unstable, thereby resulting in a
                                                          more regulated classification and perhaps illegal to im-
                                                          port into certain countries. If Component Z is chosen
                     Ir‡‚…xÃ9r†vt                       instead, the adhesive becomes biodegradable, thereby
                                                          resulting in a more favorable classification in terms of
                         By‚ihy
                         U…hqr                            minimizing or eliminating duties and less paperwork.
Q…‚qˆp‡Ã9r‰ry‚ƒ€r‡                    Wrq‚…ÃTryrp‡v‚
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                                                          The bottom line: the decisions product developers make
                                                          when designing a product impacts the cost and viability
                                                          of importing/exporting.
               8SH                  Aˆysvyy€r‡




                                  1HWZRUN 'HVLJQ
                                  As with product development, the decisions made during network design
                                  have a large and somewhat lasting impact on global fulfillment. Companies
                                  evaluate their network design every one to two years, or more frequently if
                                  they acquire another entity or significant changes occur within their supply
                                  chains. The process entails determining the location, size, and number of
                                  plants, distribution centers, suppliers, and third-party partners.

                                  Obviously, local tax rates, labor costs, and currency valuations play an im-
                                  portant role in the decision-making process. But as indicated earlier, country
                                  of origin is also factor, along with preferential trade agreements such as
                                  NAFTA and MERCOSUR (a trade alliance between Argentina, Brazil, Para-
                                  guay and Uruguay, with Chile and Bolivia as associate members). Free
                                  Trade Zones (FTZ) are also important. These are ports designated by a
                                  government for duty-free entry of non-prohibited goods. Merchandise may
                                  be stored and used for manufacturing within the zone and re-exported
                                  without duties being paid. Duties are imposed only when the original goods
                                  or items manufactured from those goods pass from the FTZ into an area of
                                  the country subject to customs authority.

                                  Therefore, companies should take into account global trade information
                                  when evaluating their network design. In particular, they should consider
                                  the following questions:

                                      •    Which is the better option: exporting merchandise directly to its des-
                                           tination or exporting it to a nearby country that has more favorable




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          import regulations (perhaps due to a trade alliance) and then re-
          exporting the merchandise to its final destination?

    •     Can I establish/utilize FTZs to eliminate duties?
                                                                             ,I , HVWDEOLVK D PDQXIDFWXULQJ VLWH LQ
                                                                          FRXQWU $ DUH WKHUH LPSRUW UHVWULFWLRQV
    •     If I establish a manufacturing site in country A, are
                                                                         WKDW ZLOO LPSDFW P PDQXIDFWXULQJ FRVWV
          there import restrictions into the country that will
                                                                             RU OLPLW P DELOLW WR XVH FHUWDLQ UDZ
          impact my manufacturing costs or limit my ability                                              PDWHULDOV
          to use certain raw materials?

    •     Which countries do I plan to serve from a new manufacturing plant
          or distribution center? How does my choice of locating the plant or
          DC in country A affect my ability to export to these other countries,
          in terms of costs, quotas, and other trade restrictions?


9HQGRU 6HOHFWLRQ
Many factors are involved in selecting a vendor, including ability to produce
the desired product, quality metrics and certifications (such as ISO 9000),
credit rating, capacity constraints, and geographic location. The latter obvi-
ously presents global logistics considerations, especially with regards to
determining the total landed cost (TLC) of the goods.

TLC is the true cost of procuring an item. It entails not only the cost of the
item, but also freight charges, duties, taxes, insurance, inspection fees, broker
fees, banking charges, and many other cost components. Some GLS software
vendors claim that their applications can consider over 100 components to
determine a landed cost.

Therefore, basing a procurement decision simply on unit price is a highly-
flawed policy. For example, a supplier in China may quote a lower per unit
price than a supplier in Mexico. However, when all other factors are consid-
ered (such as duty rates, freight charges, and NAFTA privileges), the final
cost of procuring the goods from China may be significantly higher than ob-
taining them from Mexico (assuming labor charges and other factors being
equal).

Procurement managers can also benefit by understanding Incoterms, which
are standard sales terms developed by the International Chamber of Com-
merce. The Incoterm specifies where along the supply chain the title for the
goods is exchanged between the buyer and seller. Unfortunately, due to the
complexity of global logistics, many procurement managers ask vendors to



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                                  quote “landed cost” prices, thereby forfeiting control of many cost compo-
                                  nents such as freight charges and insurance. In short, better collaboration
                                  between logistics and procurement with an enterprise can result in cost
                                  avoidance.

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Global logistics strategies

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  • 5. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à :KDW ,V *OREDO /RJLVWLFV Globalization has been a trend for some time, but it only gained momentum over the past two decades thanks to advancing technology, improving politi- cal/economic environments, and the elimination of trade barriers. These forces led to the creation of the virtual corporation, where a company delegates a majority of its business functions, such as manufacturing and dis- tribution, to partners are usually located in different parts of the world. For example, semiconductor wafer fabrication is usually done in the US, assembly is in Asia or Mexico, and final test 7KH UDSLG ULVH LQ JOREDO WUDGH LV FUHDWLQJ D KHLJKWHQ QHHG IRU VROXWLRQV and distribution is done somewhere else. The virtual cor- WKDW SURYLGH ERWK DJLOLW DQG YLVLELOLW poration essentially coordinates the activities of its IRU LQWHUQDWLRQDO ORJLVWLFV WUDQVDFWLRQV partners to meet customer commitments, minimize costs, and maximize profits. Mergers and acquisitions are increasing as companies seek to gain market share, expand their product footprint, and enter new markets. Often, the ac- quired company is located in a different geographic region. The new entity, therefore, becomes a global company instantaneously. The same is true for companies that establish relationships with distribution partners overseas. The World Trade Organization says the value of traded merchandise in- creased from $124 billion in 1948 to $11.2 trillion in 1999 (or $13.8 trillion if commercial services are included). The US was the leading exporter and im- porter of merchandise with over 12 percent of total exports and 18 percent of total imports. From 1998 to 2000, the total value of US imports and exports increased from $2.03 trillion to $2.5 trillion (source: US Census Bureau). The emergence of e-commerce, particularly business-to-business (B2B) activi- ties, has spotlighted globalization. The Internet and related technologies have enabled the creation of new business models such as marketplaces, ex- changes, and application service providers (ASPs). These technologies are facilitating collaboration between business partners, particularly small- and mid-sized enterprises (SMEs) who have historically been left on the sidelines due to the prohibitive cost of such technologies as EDI. In March 2001, the US Census Bureau said manufacturing was the leading industry sector for e-commerce in 1999, accounting for 12 percent ($485 bil- lion out of over $4.0 trillion in total shipments. Unfortunately, the bureau 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 6. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à did not distinguish between domestic and international shipments. But it is very clear that in order for B2B e-commerce to reach the forecast of trillions of dollars by 2005, a majority of the transactions will have to be international. ([SRUW ,PSRUW RXQWU 5DQNLQJ 6KDUH 5DQNLQJ 6KDUH 8QLWHG 6WDWHV *HUPDQ -DSDQ )UDQFH 8QLWHG .LQJGRP DQDGD ,WDO 1HWKHUODQGV KLQD %HOJLXP /HDGLQJ ([SRUWHUV DQG ,PSRUWHUV :72
  • 7. Success on a global scale requires strong collaboration between business partners, real-time visibility of information, tightly integrated business appli- cations, and import/export tools and expertise. Moreover, companies now buy and sell products worldwide via marketplaces, exchanges, portals, and other channels that didn’t exist a few years ago. These new channels, along with the need to collaborate with more partners, makes it harder to deliver the right product, on time, in the right quantities, and billed correctly. *OREDO *RRGV 'RFXPHQWV ,QIR 0RQH Global Logistics is the transfer of information, documents, goods, and money between various parties (such as suppliers, customers, freight forwarders, carriers, and customs) to fulfill an order from one country to another. *RRGV While fulfilling domestic orders can be challenging, as evidenced by the poor performance of e-commerce providers during the holiday season, it is ele- mentary compared to the challenges associated with global fulfillment. ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 8. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à First, Global fulfillment involves multiple modes of transportation, each with unique contracting process, rating systems, schedules, semantics, packing requirements, and documents. It’s difficult to manage these contracts, de- termine the appropriate carrier for each segment, coordinate the transfer of goods between carriers and modes, generate the necessary paperwork for each carrier/mode, and manage the financial settlement process. 3XUFKDVH RQWUDFW )LQDQFLQJ 7HQGHU %RRN 3UHSDUH 7UDGH 6KLSSLQJ 'RFXPHQWV XVWRPV ,QW·O 7UDQV XVWRPV ,QODQG 7UDQV ,QODQG 7UDQV XVWRPHU 5HFHLSW 6HWWOHPHQW 6LPSOLILHG *OREDO /RJLVWLFV :RUNIORZ Secondly, moving goods between countries involves many more parties than shipping goods between states. Shippers must work with more carriers, col- laborate with freight forwarders, export and import customs agents, inspectors, insurance agencies, and banks. All these parties increase the probability for delays, damaged shipments, and missed customer commit- ments. No wonder many companies hold excess inventory (i.e. safety stock) to account for the uncertainties associated with global shipments. Third, shippers must follow government regulations, not only for their home country, but also for every country they trade with. These regulations change frequently, are difficult to interpret, and in some cases are poorly documented. Taxes, duties, quotas, and restrictions all depend on the prod- uct’s value, country of origin (for the finished product and all components), and Harmonized Tariff Schedule (HTS) code. 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 9. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à It is against US trade laws to ship certain goods, such as chemicals and high- tech electronics, to specific countries or entities, such as known terrorist or- ganizations. Other countries have their own set of restrictions. For example, some Middle East countries do not allow any products to be imported that contain components manufactured or assembled in Israel. In July 2000, the exporter and importer of record rules were issued. They dictate that the exporter of record !'È Xh‡r… is responsible for ensuring that all outbound ship- P‡ur… ments comply with US export regulations. In other # È U…ˆpx words, even though the shipment may be managed Qvƒryvr Shvy by a freight forwarder, it is the exporter that is ulti- $È 6v… mately liable. Similarly, the importer of record is È ultimately responsible for complying with import ! È #È laws. Tuh…rÂsÃD ‡ yÃU…hqrÃi’ÃH ‚qrÃi’ÃWhyˆ rà VTÃ9PUà (( Since non-compliance can mean loss of export li- censes, stiff penalties (up to 50 percent of invoice value), or jail, many com- panies are looking to bring GLS capability in-house, particularly the ability to perform restricted party screenings and the ability to generate/file all appro- priate trade documents. According to the US Department of Transportation, ocean shipments ac- counted for 41 percent of international shipments in 1997 based on value (almost 63 percent based on tonnage), the largest share among all modes. Over the past 15 years, ocean trade has almost doubled to 1.13 billion metric tons, and it is expected to double again over the next twenty years. While air cargo accounts for less than 1 percent of international tonnage, it is 28 percent of these shipments’ value, due to the fact that nearly 20 percent of air shipments are electronics and computers. In addition, international ton- miles have increased fivefold over the past twenty years. Air transportation will undoubtedly play a more important role in the near future as companies adopt make-to-order models and inventory reduction policies. 'RFXPHQWV Global Logistics also involves the transfer of documents between different parties. The amount of paperwork required to ship goods across borders is simply astounding (see table below). Many of these documents are produced in multiple copies, and if there are changes to the original itinerary or details, they have to be regenerated. Considering that freight forwarders can charge ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 10. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à as much as $75 per trade document, many companies are looking to bring the document-creation process in-house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·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
  • 11. Fortunately, there is a move towards electronic filing of these documents. For example, as of November 1, 2000, the US Census Bureau and US Cus- toms stopped accepting Shipper’s Export Declarations (SEDs) via fax. The preferred method is via an Internet system called AES Direct (Automated Export System). A similar system exists for importers called ABI (Automated Broker Interface). The benefits of automating document creation are primar- ily threefold: cheaper, faster, and fewer errors. The latter has ancillary benefits, including fewer delays at customs and faster payment cycles. In summary, many documents are required to import or export a single shipment. These documents flow between the shipper, its carriers, freight forwarders, government agencies, banks, and other parties. A single clerical error can result in delays, fines, or withheld payments. Therefore, automa- tion of this laborious process is a necessity. 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 12. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à ,QIRUPDWLRQ It has been said that information is the most valuable thing to possess. The more accurate and current the information, the greater its value. This dictum certainly holds true in global logistics. Traditionally, once an international shipment left the dock, it entered a black hole where information about its status was virtually impossible to obtain. Today, thanks to the Internet, satellite technology, messaging tools, bar- coding, and improved software, the black hole is quickly disappearing. Shippers and other parties can now access real-time or 6LQFH JOREDO ORJLVWLFV LV D FROODERUDWLYH near real-time information about shipments. Depending SURFHVV LQWHJUDWLRQ RI GLVSDUDWH EXVLQHVV on the sophistication of the systems involved, they can VVWHPV LV D ELJ FKDOOHQJH DORQJ ZLWK identify the exact location of a vessel, along with very spe- UDWLRQDOL]LQJ GLIIHUHQW VWDQGDUGV DQG QRPHQFODWXUH cific details about its cargo, down to the stock-keeping- unit (SKU) level. Having this information reduces the uncertainty of global shipments, thereby eliminating the need for high-levels of safety stock. It also enables inventory to be dynamically routed to areas of high demand, thereby maximizing sales, minimizing inventory carrying costs, and avoiding unnecessary manufactur- ing costs. Third, information enables faster response to problems via event management tools that proactively alert authorized parties to exceptions. Fourth, information translates into higher customer satisfaction by having the answer to their most common questions, namely: Where is my ship- ment? and Do you have the product available? There is another dictum, however, that has been used to describe informa- tion: garbage in equals garbage out. Gathering information is definitely not a trivial task. Since global logistics is a collaborative process, involving many different parties, integration of disparate business systems is a big challenge, along with rationalizing different standards and nomenclature. Therefore, monitoring the quality of incoming and outgoing messages is critical. Oth- erwise, there will be constant false alarms due to missing data, lost messages, poor message mappings, or other correctable factors. 0RQH While information may indeed be valuable, money still makes the world go round. The complexity of the financial settlement process depends on the trust level between the buyer and seller. If the two parties have a long his- tory of working together without any issues, the process is relatively simple. ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 13. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à However, if there is no prior relationship (as is common in public on-line marketplaces), the transaction size is relatively large, and there is a desire for higher levels of payment guarantee, then the process becomes complicated. There are numerous payment terms used for transactions, but the most common method of settling large international trade transactions is by ob- taining a Letter of Credit (L/C). Simply stated, the process of issuing a Letter of Credit and finalizing pay- ment generally takes a long time (sometimes months), requires many documents, is easily delayed by any clerical errors, is relatively expensive, and involves many parties. Banks play the role of neutral third-party in the transaction. Due to the labor-intensive nature of the process, they charge both the buyer and the seller between 0.5% and 3.0% of the payment amount, plus as much as $100 each time the L/C is amended. For a $5 million dollar transaction, an L/C can cost over $150,000. To summarize, global logistics involves more than just the physical move- ment of goods across borders, which in itself is a complicated process. It also involves the movement of documents, information, and (of course) money between the numerous parties in the logistics ecosystem. All four compo- nents are interrelated and critical for success. UHDWLQJ 9DOXH $FURVV (QWHUSULVH Global Logistics information, particularly trade content, obviously impacts fulfillment. Its value, however, extends to other business processes, such as product development, network design, vendor selection, and customer rela- tionship management. 3URGXFW 'HYHORSPHQW As highlighted earlier, many trade regulations are based on the characteris- tics of the product, which form the basis of its HTS code. The code determines the duty rate applied, the trade documents required, and the ap- propriate government agency to oversee the import. Since a product’s HTS classification is essentially defined during its development, it is critical for developers to understand the impact of their design choices as they relate to trade regulations in each target market. 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 14. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à For example, an adhesive is comprised of several chemical components. The choice of components and their overall amount plays a role in how the fin- ished product is classified. Too much of Component A and the adhesive becomes flammable or unstable, thereby resulting in a more regulated classification and perhaps illegal to im- port into certain countries. If Component Z is chosen Ir‡‚…xÃ9r†vt instead, the adhesive becomes biodegradable, thereby resulting in a more favorable classification in terms of By‚ihy U…hqr minimizing or eliminating duties and less paperwork. Q…‚qˆp‡Ã9r‰ry‚ƒ€r‡ Wrq‚…ÃTryrp‡v‚ 8‚‡r‡ The bottom line: the decisions product developers make when designing a product impacts the cost and viability of importing/exporting. 8SH Aˆysvyy€r‡ 1HWZRUN 'HVLJQ As with product development, the decisions made during network design have a large and somewhat lasting impact on global fulfillment. Companies evaluate their network design every one to two years, or more frequently if they acquire another entity or significant changes occur within their supply chains. The process entails determining the location, size, and number of plants, distribution centers, suppliers, and third-party partners. Obviously, local tax rates, labor costs, and currency valuations play an im- portant role in the decision-making process. But as indicated earlier, country of origin is also factor, along with preferential trade agreements such as NAFTA and MERCOSUR (a trade alliance between Argentina, Brazil, Para- guay and Uruguay, with Chile and Bolivia as associate members). Free Trade Zones (FTZ) are also important. These are ports designated by a government for duty-free entry of non-prohibited goods. Merchandise may be stored and used for manufacturing within the zone and re-exported without duties being paid. Duties are imposed only when the original goods or items manufactured from those goods pass from the FTZ into an area of the country subject to customs authority. Therefore, companies should take into account global trade information when evaluating their network design. In particular, they should consider the following questions: • Which is the better option: exporting merchandise directly to its des- tination or exporting it to a nearby country that has more favorable ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 15. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à import regulations (perhaps due to a trade alliance) and then re- exporting the merchandise to its final destination? • Can I establish/utilize FTZs to eliminate duties? ,I , HVWDEOLVK D PDQXIDFWXULQJ VLWH LQ FRXQWU $ DUH WKHUH LPSRUW UHVWULFWLRQV • If I establish a manufacturing site in country A, are WKDW ZLOO LPSDFW P PDQXIDFWXULQJ FRVWV there import restrictions into the country that will RU OLPLW P DELOLW WR XVH FHUWDLQ UDZ impact my manufacturing costs or limit my ability PDWHULDOV to use certain raw materials? • Which countries do I plan to serve from a new manufacturing plant or distribution center? How does my choice of locating the plant or DC in country A affect my ability to export to these other countries, in terms of costs, quotas, and other trade restrictions? 9HQGRU 6HOHFWLRQ Many factors are involved in selecting a vendor, including ability to produce the desired product, quality metrics and certifications (such as ISO 9000), credit rating, capacity constraints, and geographic location. The latter obvi- ously presents global logistics considerations, especially with regards to determining the total landed cost (TLC) of the goods. TLC is the true cost of procuring an item. It entails not only the cost of the item, but also freight charges, duties, taxes, insurance, inspection fees, broker fees, banking charges, and many other cost components. Some GLS software vendors claim that their applications can consider over 100 components to determine a landed cost. Therefore, basing a procurement decision simply on unit price is a highly- flawed policy. For example, a supplier in China may quote a lower per unit price than a supplier in Mexico. However, when all other factors are consid- ered (such as duty rates, freight charges, and NAFTA privileges), the final cost of procuring the goods from China may be significantly higher than ob- taining them from Mexico (assuming labor charges and other factors being equal). Procurement managers can also benefit by understanding Incoterms, which are standard sales terms developed by the International Chamber of Com- merce. The Incoterm specifies where along the supply chain the title for the goods is exchanged between the buyer and seller. Unfortunately, due to the complexity of global logistics, many procurement managers ask vendors to 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 16. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à quote “landed cost” prices, thereby forfeiting control of many cost compo- nents such as freight charges and insurance. In short, better collaboration between logistics and procurement with an enterprise can result in cost avoidance. ,QFRWHUP 'HWDLOV ([ :RUNV (;:
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  • 29. 6HOOHU UHVSRQVLEOH IRU HQGWR HQG SURFHVV ,QFRWHUPV DQG 'HVFULSWLRQV XVWRPHU 5HODWLRQVKLS 0DQDJHPHQW As highlighted earlier, global logistics solutions enhance customer satisfac- tion by providing visibility to shipments and inventory, enabling more accurate quotes by determining total landed costs, and minimizing delays by expediting the document creation process and eliminating clerical errors that typically result in shipments being detained at customs. 5HFHQW $5 5HVHDUFK )LQGLQJV :HE 6XUYH In early March 2001, ARC conducted a GLS survey via its Website. Close to 50 people responded to the survey, about half from the manufacturing sector ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 30. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à and the rest from 3PL, distribution, retailing, and other. 9‚Ã’‚ˆÃpˆ……r‡y’ȆrÃBGTÆ‚s‡h…rÇ‚Ãhˆ‡‚€ ‡r h The main insights gathered from the survey are: ’‚ˆ…Ãv€ ‚…‡vt Ãr‘ƒ‚…‡vtÃ…‚pr††r†4 ƒ ÃÉ 1. Most users have not automated their import- I‚‡Ã†ˆ…r !$ÃÈ ing/exporting processes. I Ãiˆ‡ÃDÃyhÃ‡‚ ‚ È…puh†rà !ÃÈ 2. A majority of users will increase international trade †‚s‡h…rÇuv†Ã’rh… this year. I ÇurÃ…‚ ‚ pr††Ãv†Ã€‚†‡y’ $ÃÈ € ˆh h y 3. The primary driving factors behind implementing `r†Ãˆ†rÃBGTÆ‚s‡h…r $ÃÈ GLS are to facilitate document creation, reduce in- ventory, and have the ability to fulfill international orders from their e-commerce site. DsÃ’‚ˆÃuh‰rÃv€ƒyr€r‡rqÃhÃBGTÃhƒƒyvph‡v‚ 4. Inventory and shipment visibility was considered uh‡ h†Ã‡urÃ…v€h…’Ãq…v‰vtÃshp‡‚…4 highly valuable by a majority of the respondents, P‡ur… $ÃÈ along with the ability to automatically create and Ahpvyv‡h‡r qˆ‡’Ãq…hihpxÃ…‚pr†† $ÃÈ electronically file trade documents, and the ability to Aˆysvyy v‡·y ‚…qr…†Ãs…‚€Ãrp‚€€r…prÆv‡r $ÃÈ 7…vt v€ƒ‚…‡vtr‘ƒ‚…‡vtÃihpx vu‚ˆ†r $ÃÈ receive alerts when exceptions occur. SrqˆprÃv‰r‡‚…’ !$ÃÈ $ÃÈ Ahpvyv‡h‡rÃ…‚qˆp‡Ãpyh††vsvph‡v‚Ãƒ…‚pr†† *OREDO /RJLVWLFV 6ROXWLRQV */6
  • 31. :RUOGZLGH Ahpvyv‡h‡rÃq‚pˆ€r‡Ãtrr…h‡v‚ ÃÈ SrqˆprÃpˆ†‡‚€†Ãqryh’† ÃÈ 2XWORRN In January 2001, ARC published the GLS Worldwide Outlook Study, whose results were derived from exten- Sh‡rÇurÉhyˆrÂsÃuh‰vtÃir‡‡r…Év†vivyv‡’ sive interviews with GLS vendors and users. The Global ‚sÃv‡r…h‡v‚hyÆuvƒ€r‡† Logistics Systems market, which had total software and $ $$ÃÈ service revenues of $165 million in 2000, will explode to more than six times that size or $1 billion by the end of r ˆ # ! ÃÈ y h 2005, representing a Compound Annual Growth Rate W à $'ÃÈ t  (CAGR) of over 43 percent. v † h r $ÃÈ … ! p  D There is no single supplier that offers a complete GLS !%ÃÈ suite. Some specialize in optimization, while others fo- cus on providing the infrastructure necessary for collaboration. In some cases, suppliers view themselves as complimentary to each other and establish partnerships. For example, Global Logistics Tech- nologies (G-Log), which specializes in multi-mode, multi-leg optimization, has partnered with Nextlinx, which provides landed cost and regulatory compliance capabilities. 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 32. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à Two significant trends were highlighted in the report. First, the relatively strong acceptance of the ASP model and recurring pricing schemes among customers. Re- curring revenue streams, which include transaction, subscription, and hosting fees, accounted for over 28 percent of GLS total revenues in 2000. In particular, the hosted model appeals to customers such as 3PLs and marketplaces that want to incorporate GLS functionality into their offerings, but do not want to incur large upfront costs (i.e. they prefer to pay on a 7RWDO 6KLSPHQWV RI */6 6RIWZDUH 6HUYLFHV 0LOOLRQV RI 'ROODUV
  • 33. transaction basis or over a long period of time). Hosting also makes sense from a collaboration standpoint. The traditional approach is to establish a direct link with each trading partner, but there are several disadvantages to this strategy. First, it forces companies to open up their firewalls to numerous outside parties. Network security is a major concern for companies, and minimizing the number of outside connec- tions reduces the risk of illegal activity. Second, large channel masters have hundreds or even thousands of business partners. Direct links with each would be a logistics nightmare, not to mention the cost associated with add- ing and removing partners. The alternate approach is to have the software supplier (an an ASP) become the information hub where everyone connects. Each trading partner is essen- tially a spoke that sends and receives information from the hosted service provider. In this approach, the channel master provides firewall access to only one party, the service provider. Also, the user doesn’t have to worry about establishing and managing the different links. The service provider assumes those responsibilities, along with maintaining a secure environment. In addition to the security and logistical benefits, collaborating via a hosted service centralizes information from various sources, thereby providing users with a complete history of any order. It also makes data mining and report- ing much easier. For example, users can analyze the on-time delivery performance of suppliers or transportation carriers over time to drive deci- sions. Descartes Systems Group has been particularly successful in providing a hosted collaborative logistics solution via its Global Logistics Network. The second trend revealed was the merging of GLS software technology with Business Process Outsourcing (BPO). In an effort to maximize their value ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 34. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à proposition and differentiate themselves from the competition, several GLS vendors have begun to offer basic consulting and support services, such as product classification, workflow design, and international trade education. For more complex consulting projects, such as designing a global supply chain network, GLS suppliers have established partnerships with Big Five consulting firms such as KPMG that specialize in this type of work. Other value-added services may include helping clients select an appropriate fulfillment partner (e.g. 3PL, freight forwarder, carrier), facilitating the finan- cial settlement process, or actually managing the customer’s GLS operations. An example of the latter is Vastera’s contract with Ford Motor Company. Briefly stated, Vastera will manage Ford’s import and export trade processes, first in the US and eventually around the world, in additional to provide the software to power the operation. The 10-year agreement also includes the transfer of intellectual property and human capital from Ford to Vastera. (QG 8VHU ,QWHUYLHZV ARC interviewed two Vastera customers and one ClearCross customer to understand their experience with the software applications and hear their thoughts on global logistics. The common trait between all three customers was that none of them had an integrated importing/exporting system. One Vastera customer does very little importing, therefore, she did not see the need to purchase an import solution. The other customer, however, could not find an integrated import/export solution seven years ago when she implemented Vastera. The ClearCross customer, which does very little exporting, only implemented the import solution (originally from Questa which was later acquired by ClearCross). Vastera’s Customer X has several groups in the US, two locations in Canada, and one each in Denmark and the UK. Exports, which currently account for 25 percent of revenues, are expected to grow significantly over the next few years. As the company has grown, it became almost impossible to manually manage the export compliance process, thereby driving the decision to invest in software. Customer X evaluated several vendors, but chose Vastera be- cause it felt they had the best compliance content and people. The compliance manager at Customer X could not remember how long the initial implementation lasted, but an upgrade (along with other Y2K projects) took three 3 months, although further tweaking was required. Regarding 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 35. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à ROI, the company estimated at the time of the initial purchase that it would take 1.5 years, but nobody has verified the actual results. Regarding complaints, Customer X recently implemented the regulatory modules for Britain and Canada, but had difficulty getting them updated. It was also difficult to schedule Vastera’s implementation specialists. The company implemented the product itself, but it recommends that customers involve Vastera’s technical resources due to the challenges it faced. Novell was the second Vastera customer. Most of its software exports origi- nate from two locations, the US and Ireland. Unlike Customer X, Novell was already using an automated compliance system, but it was proprietary and had to be replaced when the company decided to change its database system. Novell did a thorough evaluation, including calling existing customers, be- fore making its decision. Most contacted providers were able to meet its needs. It picked Vastera was partly based on knowing people within the company. The implementation process was very difficult and long (it took 9 months), primarily because the company was undergoing an Oracle installa- tion at the same time. Vastera’s implementation team compounded the situation by lacking a sense of urgency. While Oracle’s consultants would work virtually around the clock, Vastera’s people would refuse to work long hours and on weekends. Novell advises that educate your entire workforce about trade compliance, especially if you’re in a regulated industry. The compliance manager’s big- gest challenge is making sure that employees don’t inadvertently violate trade regulation due to ignorance. Therefore, besides education, you must put controls in place. Regarding implementation, Novell says don’t assume the software supplier understands how to integrate with your legacy sys- tems. Therefore, spend the time to really know your existing applications. ClearCross’ customer is the musical products division of Yamaha, which im- ports finished goods from China, Indonesia, and Japan. Yamaha implemented the client/server Questa system to ensure regulatory compli- ance and better enable activity-based costing (in order to charge back costs to sister divisions). It hopes to use the system to commit orders to inventory in transit, as well as provide inland carriers forward visibility to capacity needs. Yamaha evaluated three suppliers, but chose Questa because it specialized in imports, it came as a stand-alone module, and the supplier had favorable ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 36. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à customer references. Today, five power users work with the application, along with about sixty people that simply have viewing privileges. Implementation took about eight months, including integration with an Ora- cle ERP system. It was delayed by Questa changing the product’s architecture. Although ROI wasn’t specifically measured, but the depart- ment was able to cut its staff from 6 six people to about 3.5 (i.e. an almost 50 percent reduction). *OREDO /RJLVWLFV 6ROXWLRQV Global Logistics Solutions (GLS) are software applications that manage the transfer of goods and information from one country to another. These appli- cations generally provide one or more of the following capabilities: • Global visibility of inventory (moving and stationary), in real-time or near real-time, along with exception management capabilities • Optimize the movement of goods across multiple transportation modes (including air and ocean) • Facilitate the routing, tendering, and booking of cross-border shipments (including air and ocean), as well as invoicing, auditing, and payment • Provide an integration/workflow infrastructure facilitating collaboration between all parties in the international trade ecosystem • Import/export functions, including landed cost calculators, restricted party and embargo screenings, and product classification tools • Manage the creation and flow of international shipping documents, in- cluding customs documents and letters of credit Product offerings vary by supplier. At the low end of the spectrum, there are suppliers that simply focus on automating the document generation/filing process for either the importing or exporting of goods. High-end suppliers provide integrated import and export solutions, manage databases of global trade information, and offer management consulting services. 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 37. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à The Achilles Heel of virtually all GLS software vendors is their ability to manage reverse logistics. It is a complex problem that involves tight integra- tion between exporting and importing systems, as well as sophisticated logic to determine the best course of action (i.e. ship the product back to the ex- porting country, liquidate the product, destroy the product, or re-export to a different country). Of course, you also have to create and file trade docu- ments, perform a cost/benefit analysis that takes into consideration freight charges, insurance, handling fees and other charges, and you have to adjust accounting records. )XQFWLRQ 'HVFULSWLRQ %DVLV IRU 52, 9ˆ‡’Ã9…hihpx à Pi‡hvvtÃhÃ…rsˆ qÃs‚…Ãqˆ‡vr†ÃƒhvqÃv €ƒ‚…‡rqÃv‡r€†Ã 8yhv€vtÀ‚r’Ãpˆ……r‡y’Ãyrs‡Ã ‡uh‡Ãr…rÃyh‡r…Ãr‘ƒ‚…‡rq à ‚Ã‡hiyr à 6ˆ‡‚€h‡rqÃA…rvtu‡Ã Urqr…vtÃhqÃi‚‚xvtÆuvƒ€r‡†Ãv‡uÃph……vr…† à Gr††Ã‚‰r…urhqÃsh†‡r…Ãp’pyrà Urqr…vtÃÉÃ7‚‚ xvt à ‡v€rÃir‡‡r…Ãp‚€ƒyvhpr à By‚ihyÃWv†vivyv‡’ Ãà Q…‚‰vqrÉv†vivyv‡’ÂsÃv‰r‡‚…’ÃvÃ‡…h†v‡0ÆrqÃhyr…‡†Ã Gr††Ãv‰r‡‚…’Ãvp…rh†rÆhyr†Ã @‘prƒ‡v‚ÃHhht r€r‡ à urÃ€vy r†‡‚r†Ãh…rÀv††rq à ir‡‡r…Ãpˆ†‡‚€r…Ɖp à D€ƒ‚…‡@‘ƒ‚…‡Ã 6ˆ‡‚€h‡vphyy’Ãtrr…h‡rÃhqÃsvyrÇ…hqrÃq‚p ˆ€r‡†Ã à Gr††Ã‚‰r…urhqÃyr†† Ãpyr…vphyà 9‚pˆ€r ‡h‡v‚ à r……‚…†Ã…r†ˆy‡vtÃvÃqryh’† à GhqrqÃ8‚†‡ à 8hypˆyh‡vtÇurÇ‚‡hyÃp‚†‡Ãvpˆ……rqÃi’ÃhÃiˆ’r…Ç‚Ãv €ƒ‚…‡Ã 7r‡‡r…Æ‚ˆ…pvtÃqrpv†v‚†Ã hÃv‡r€ÃvpyˆqvtÃs…rvtu‡Ãpuh…tr†Ãv†ˆ …hprÇh‘r†Ã v€ƒ…‚‰rqÃpˆ†‡‚€r…Ær …‰vprà qˆ‡vr†Ãhq‡ur…Ãh ppr††‚…vhyÃpuh…tr† à y‚ r…Ã…h‡rÂsÃ…‚qˆp‡Ã…r‡ˆ…† à Hˆy‡v€‚qr à 9r‡r…€vvtÃir†‡Ã…‚ˆ‡rÃhqÃph…… vr…†Ã‡‚Ãqryv‰r…Ãt‚‚q† à G‚r…Ç…h†ƒ‚…‡h‡v‚Ãp‚†‡†Ã ‚ƒ‡v€v“ h‡v‚ à ir‡‡r…Ãpˆ†‡‚€r…Ɖp à Q…‚qˆp‡Ã8yh††vsvp h‡v‚ à 8yh††vs’Ã…‚qˆp‡†Ãƒr…ÃCTUÃp‚qr† à 7r‡‡r…Ãrssvpvrp’À‚…rà hpp ˆ…h‡rÃqˆ‡’Ã…h‡r† à Sr†‡…vp‡rqÃQh…‡’Ãà Tp…rr†Ãiˆ’r…††ryyr…†Ãhthv†‡ÃhÃt‚‰r…€r‡Ã 6‰‚vqÃsvr†Ãyvpr†rà @€ih…t‚ÃTp…rr  vtà €hv ‡hvrqÃyv†‡Ã‚sÃ…r†‡…vp‡rqÃh…‡vr†Ã à …r‰‚p h‡v‚Ãƒ…v†‚Ã à AvhpvhyÃTr‡‡yr€r‡ à HhhtvtÇurÃyr‡‡r…ÂsÃp…rqv‡Ãƒ…‚pr††Ãv‡uÃihx† à Gr††Ã‚‰r…urhqÃsh†‡r…à ƒh ’€r‡Ãp’pyr† à à BGTÃAˆp‡v‚hyv‡’Ã9r†p…vƒ‡v‚ÃhqÃSPDÃ7h†v† Considering all of this effort, it is not surprising that most B2C retailers de- cide to destroy the product instead of having it shipped back to them. The cost of returning a music CD or book is considerably greater than its retail value. Duty Drawback is another weak area for GLS vendors, as it requires tight integration with many other business systems. Briefly stated, duty drawback allows an importer to reclaim duties paid if the imported material is later ex- ported in a finished product. For example, a plastics manufacturer that ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 38. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à imports resins to produce bottles can reclaim the duties paid on the resins if he exports the bottles overseas. The challenge, however, is maintaining an audit trail from the time the resins are first ordered, through importation, manufacturing, warehousing, and finally exportation. In addition, the neces- sary information is dispersed across different business systems, such as order management systems (OMS) and enterprise production management (EPM) applications, as well as across different trading partners, such as freight for- warders, customs brokers, and contract manufacturers. Wrq‚…à T‡…rt‡u†Ã Xrhxr††r†Ã Wh†‡r…hà Q…‚‰vqr†Ãp‚†ˆy‡vtÆr…‰vpr†ÃhqÃ7QP0à T‡vyyÀvt…h‡vtÇ‚h…q†ÃXriih†rqÆ‚yˆ‡v‚†Ã iyˆrpuvƒÃpyvr‡†Ã 9r†ph…‡r†Ã Gh…trÃpyvr‡Ãih†r0Ãh€‚tÃsv…†‡Ã‡‚Âssr…à V†r…Ãv‡r…shpr†Ãh…rˆ‡qh‡rqà ‰v†vivyv‡’Ç‚‚y0ÃBy‚ihyÃG‚tv†‡vp†ÃIr‡‚…xÃà 8yrh…8…‚††Ã Hh‡r…vhy†Ãp‚€ƒyvhpr0Ér…‡vphyÃvqˆ†‡…’à Q‚‚…y’Ãv‡rt…h‡rqÆ‚yˆ‡v‚†ÃqˆrÇ‚Àr…tr…†Ãhqà s‚pˆ†Ã hp„ˆv†v‡v‚†0Ãyhpx†Ã‰v†vivyv‡’Ç‚‚yà RSTà C‚†‡rqÀ‚qry0Ã…r‡hvyÃr‘ƒr…‡v†r0ÃiyˆrpuvƒÃ @‘ƒ‚…‡Ãsˆp‡v‚hyv‡’Á‚‡Ãh†Ã…‚iˆ†‡Ãh†Ã‚‡ur…†Ã pyvr‡†Ã Q…rpv†v‚ÃT‚s‡h…rà T‡…‚tÃ…r†rprÃvÃ@ˆ…‚ƒrÃhqÃ6†vh0à I‚‡ÃXriih†rq0Ã…v€h…’Ã…‚qˆp‡Ãv†Ã‚y’Ã6T#0ƒrÃ q‚€r†‡vpÃUHTÃphƒhivyv‡vr†Ã ƒ…‚qˆp‡Ã‚‡Ãh†Ã…‚iˆ†‡Ã Ir‘‡yv‘à Urpu‚y‚t’Ãqr‰ry‚ƒrqÃvu‚ˆ†r0Ãiyˆrà Srhp‡v‚h…’Ér…†ˆ†Ãƒ…‚hp‡v‰r0Ãsvhpvhyy’Ãyv€v‡rqȁ‡vyà puvƒÃpyvr‡†0Ãqrƒy‚’€r‡Ã‚ƒ‡v‚†Ã …rpr‡y’à BG‚tà A‚pˆ†rqÂƒ‡v€v“h‡v‚0ÃXriih†rqà Ahpr†Ãƒ‚‡r‡vhyÃp‚€ƒr‡v‡v‚Ãs…‚€Ãv!ÃhqÃHhˆtv†‡vp†Ã ‡rpu‚y‚t’à 8ryh…v‘à Di‚ˆqÃr‘ƒr…‡v†r0ÃXriih†rqÃu‚†‡rqà Gv€v‡rqƒ‡v€v“h‡v‚Ãphƒhivyv‡vr†Ã †‚yˆ‡v‚0Ár‡‚…xÃthvvtÇ…hp‡v‚Ã U…hqrƒh„à AvhpvhyÆr‡‡yr€r‡0Ãv‡r…h‡v‚hyà GhpxÃr‰r‡Ã€hhtr€r‡‰v†vivyv‡’Ç‚‚y†Ã ƒ…r†rprà 8hƒ†‡hÃ D€ƒyr€r‡h‡v‚Ã‡‚‚y†ÃhqЂ…xsy‚0à Tu‚…‡Ã‚ƒr…h‡vtÃuv†‡‚…’0Ãshpr†Ã†‡…‚tÃp‚€ƒr‡v‡v‚Ãs…‚€Ã Xriih†rqÃu‚†‡rqÆ‚yˆ‡v‚Ã r†‡hiyv†urqÉrq‚…†Ã T‡…rt‡u†ÃÉÃXrhxr††r†Ã‚sÃGrhqvtÃBGTÃT‚s‡h…rÃWrq‚…†Ã 6WUDWHJLHV IRU 6XFFHVV 9LHZ *OREDO /RJLVWLFV 2SWLPL]DWLRQ DV D 6WUDWHJLF :HDSRQ Logistics has historically been viewed as a cost center. However, while minimizing costs remains important, the emphasis today should be on maximizing customer satisfaction. In today’s competitive environment, where many products are becoming commodities, companies can no longer compete solely on price or features. The key to survival is customer reten- tion, which is based primarily on quality of service. 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 39. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à How is this accomplished? By delivering the right product, at 7KH WLPH KDV FRPH IRU HYHU FRPSDQ the right time, in the right quantities, and billing them cor- WR KDYH D KLHI /RJLVWLFV 2IILFHU /2
  • 40. rectly. By being able to provide them with immediate WKDW LV LQYROYHG LQ WKH GHFLVLRQPDNLQJ SURFHVV DQG FDQ SURYLGH SHUVSHFWLYH answers to “Where is my order?” and “Do you have the RQ EXVLQHVV LVVXHV product in stock?” And by keeping their production lines running, reducing stock outs at their retail locations, and ef- fectively meeting their demand spikes. In short, by doing all of the things enabled by global logistics solutions. When it comes to funding projects, companies tend to place strategic initia- tives at the top of the list. Unfortunately, logistics rarely ranks high enough to garner much attention. The time has come to make it a priority and make the necessary investments. Also, while the importance of the Internet and information technology has elevated the role of the CIO within the enter- prise, the same has not occurred with logistics professionals. The time has come for every company to have a Chief Logistics Officer (CLO) that is in- volved in the decision-making process and can provide his/her perspective on business issues. ,QWHJUDWH ,PSRUW([SRUW 2SHUDWLRQV ZLWK 2WKHU %L] $SSOLFDWLRQV Companies have historically treated inbound and outbound logistics sepa- rately. While each operation certainly presents unique challenges and requirements, keeping them separate eliminates collaborative opportunities. For example, a truck delivering an in-bound shipment can be used to deliver an outbound order, thereby creating a continuous move opportunity for the carrier that translates into lower transportation rates. Today, most of those inbound trucks leave empty. Also, as highlighted in the report, tight integration is required to effectively manage reverse logistics operations and facilitate the duty-drawback process. Depending on the nature of the company, the cost of integration may pale in comparison to the money reclaimed from customs if duty drawback was im- plemented. ([WHQG 9DOXH RI */6 %HRQG )XOILOOPHQW Most of the focus around global logistics has been around fulfillment. How- ever, global logistics favorably impacts many other parts of the enterprise. For example, product development teams must understand how design deci- sions affect product classifications (i.e. HTS codes) that ultimately dictate duty rates, document requirements, and trade restrictions. Similarly, net- ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
  • 41. à 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à work designers must take into account global logistics in- +RVWHG VROXWLRQV PDNH VHQVH LQ KLJKO formation when determining where to open a new FROODERUDWLYH EXVLQHVV HQYLURQPHQWV GXH manufacturing plant or DC. Poor decisions during prod- WR WKH FKDOOHQJHV DVVRFLDWHG ZLWK uct development or network design have long-lasting SHUIRUPLQJ DQG PDLQWDLQLQJ
  • 42. WKRXVDQGV effects. RI RQHWRRQH LQWHJUDWLRQV The bottom line: educate all employees about global trade regulations as it relates to their role in the organization. Also, implement controls to ensure 100 percent compliance. This point is especially important in regulated industries such as high tech, chemicals, and pharmaceuticals. 'HSOR */6 DV D +RVWHG 6ROXWLRQ Hosted solutions make sense in highly collaborative business environments due to the challenges associated with performing and maintaining thousands of one-to-one integrations. Therefore, considering the number of different parties involved in fulfilling an international order, GLS applications are ide- ally suited for the hosted model. Also, trade regulations are dynamic in nature. Depending on the number of countries you trade with, changes can occur almost daily. Therefore, having access to the most up-to-date information is critical. The hosted model en- ables the service provider (i.e. software vendor) to update all customers simultaneously by updating a single instance of the trade compliance data- base. In most cases, the upgrade requires little or no effort by the customer. However, if a customer is not hosted, the vendor has to send the customer a CD with the changes or instruct the customer how to download the modifica- tions from an online site. In other words, the update is neither automatic nor transparent. Since the task is likely one of hundreds on the IT department’s list, there is a good chance the update will be delayed, thereby potentially resulting in non-compliance issues. In summary, deploying GLS as a hosted solution enables more efficient col- laboration between business partners and enables automatic and near- transparent updates of trade compliance information. KRRVH 9HQGRUV :LWK ([SHUWLVH LQ RXU 9HUWLFDO ,QGXVWU Despite their claims, it is nearly impossible for software vendors to offer “everything to everyone.” This is especially true for vendors that provide solutions such as GLS that help manage supply chains. Why? Not all supply 8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒÃ‡Ã6S8rip‚€Ã‡Ã
  • 43. 6S8ÃT‡…h‡rtvr†Ã‡ÃHh…puÃ! à chains are created equal. For example, some industries are heavily regulated and face a lot of trade restrictions, while others are less restrictive. Some conduct a majority of their international shipments via containerized ocean vessels, while others may use bulk /RRN IRU VRIWZDUH YHQGRUV WKDW XQGHUVWDQG ocean carriers or airfreight carriers. RXU VXSSO FKDLQ 7KH WSLFDOO LQFRUSRUDWH LQGXVWUVSHFLILF EHVW SUDFWLFHV In short, look for software vendors that understand LQWR WKHLU VROXWLRQV DV ZHOO DV KLUH LQGXVWU H[SHUWV WR PDQDJH FOLHQW UHODWLRQVKLSV your supply chain. They typically incorporate industry- specific best practices into their solutions, as well as hire industry experts to manage client relationships. For example, Vastera is particularly strong in Automotive, while ClearCross is strong in Chemicals/ Pharmaceutical, Descartes in 3PL, G-Log in Chemi- cals, and Celarix in Retail. Although these vendors have clients in many different industries, these verticals represent their strengths. ÇÃ6S8rip‚€Ã‡Ã8‚ƒ’…vtu‡Ã‹Ã6S8Ã6q‰v†‚…’ÃB…‚ˆƒ
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