1. How to
Improve Your
YouTube
CTR

2. How is CTR measured?
● Youtube click-through rate (CTR) = No. of clicks / total impressions x 100
● On Youtube, there are two different CTR metrics you can measure the following
○ Average CTR for all videos
○ The CTR for each individual video
● Average CTR for all videos can be seen under Creator Studio under Analytics as
indicated below

3. What is a Good CTR for YouTube Videos?
● The average CTR on Youtube is 4-5% with half of all channels and
videos on YouTube having an impressions click-through rate that can
range between 2% and 10%
● Your CTR can vary wildly depending on the number of subscribers you
have, your niche, number of views, and how long the video has been on
Youtube.
● For example, it is very common to see higher CTRs when a video is first
uploaded. This is because the majority of the views at this time are
from subscribers.
● Now, if the video eventually gets picked up by “What’s next” in YouTube,
your number of total impressions will go up and likely your CTR will go
down.

4. How to Increase YouTube CTR
As the barrier for creating great videos continues to drop, the number of videos uploaded to
Youtube continues to rise. Breaking through the noise requires consistency and a focus on
improving your Youtube CTR
Here are some strategies you can use to improve your CTR on YouTube.
1. Create engaging video thumbnail images
2. Write compelling video titles
3. Test different thumbnail and title combos
4. Build a loyal following
5. Conduct keyword research
6. Focus on video engagement
7. Increase average watch time
8. Add cards to your Youtube videos

5. Strategies

6. 1. Create engaging video thumbnail images
Use eye-catching thumbnails that are relevant to your videos and use
your brand colors and pictures related to the video
Having eye-catching thumbnails with the right color schemes and fonts
go a long way in getting more clicks than other videos on the results
page as we humans are visual-oriented creatures and our eyes are
drawn to pretty imagery.
The visual that you use must capture immediate attention. it needs to
be catchy and visible.
Don’t repeat the same video title, instead, word it so that it invites
curiosity. Questions usually work well as do calling out things that
most people think are true (but you’re suggesting that they’re wrong).

7. 2. Write compelling video titles
A compelling title can greatly improve CTR. Choose a
subject line and title that is specific and it represents the
content of the video
Give the audience a reason to click.
Look for questions that people ask related to the topic
and use it as your title.
When a title reflects how a user would search, it is more
likely to get the click

8. 3. Test different thumbnail and title combos
The more people that click on your video title or
thumbnail, the higher you are likely to rank for a
given search result and it will eventually improve
your Youtube CTR
You can improve this by testing different
combinations of video thumbnails and titles to see
what works best for you basically by performing A/B
testing

9. 4. Build a loyal following
Build a loyal brand following
A large subscriber base indicates you will be able to
increase YouTube views. Videos become famous among
others as well, and more comments and views will
follow.
Including a call to action to view other popular videos in
your channel can keep the users involved and result in a
long-term higher CTR

10. 5. Conduct keyword research
Do keyword research for YouTube
Use tools such as VidIQ and TubeBuddy to
identify the best set of keywords which can be
used for your video and your channel
Make sure that your target keywords are in the
right places. This means the title of your video,
the description, tags, and transcript

11. 6. Focus on video engagement
Improving CTR on Youtube depends on how the video
engages the user
The more engagement your video gets, the higher it
scores according to Youtube’s rating factors. To
maximize interaction, encourage fans to like, comment,
and subscribe to your videos.
With further interaction, you’ll see that the video is
highly engaging to the viewer, and the video will be
rated higher. The easiest way to bring videos to the top
of the results pages on Youtube is to make a video that
viewers want to watch and share

12. 7. Increase average watch time
Increasing watch time increases the odds of
getting featured in the recommendation section
which has the potential to increase
click-through-rate
Recommend your other videos only towards the
end, and be mindful of how you make reference to
things that could cause viewers to pause or take
other actions
It further helps if the video contains relevant
entertaining/inspiring stories or in-depth analysis.
A script helps to be more concise and detailed.
Audio and visual quality should be looked into as
well

13. 8. Add cards to your Youtube videos
Adding cards to your YouTube videos will help
improve click-through-rate and allow you to drive
traffic to another YouTube video, your YouTube
playlist, your YouTube channel, or your website
It is easy to set up and completely free, so
there’s no reason not to do it!

14. Thank
You