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POSTGRADUATE DIPLOMA IN
DIGITAL BUSINESS
In collaboration with
The digital age has
arrived, disrupting every
business and every
industry. Business
leaders, digital
strategists, and
executives across the
globe are gearing up to
lead their organizations
through this
transformation. Yet IT
priorities too often
prevail where
customer-centricity and
customer experience
(CX) should be the
catalysts that spark
digital innovation.
Source - MIT Center for
Information Systems
Research (CISR)
8.5%
higher net profit
margins achieved by
enterprises in the top
third of digital
customer experience
Source - eMarketer
51.3%
total U.S ad spending estimated
to be represented by digital in
2021
Source - American Marketing Association
19%
average growth in digital
marketing salaries between
2016 & 2017
OVERVIEW
Our Postgraduate Diploma in Digital Business is aimed to help you design strategies and
evaluate business models that grow your organization in this thriving age of digitalization.
As part of the program, you explore and learn from real-world case studies such as Google,
Netflix, Intuit, SAP, and many more. Boost your Digital Quotient and lead your organization
from being part of the herd that merely engages in digital to a remarkable, innovative
enterprise.
We have designed this program around five keys for success in the digital economy:
IMPACT
Understanding of the foundation and tools for
digital marketing & strategy
Identifying what makes customers click & stick
Understanding and evaluating digital business
models
Harnessing big data as a strategic asset
Embracing innovation and experimentation
PROGRAM FACULTY
David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern
Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for execu-
tives at hundreds of companies in 64 countries and is the founder of the BRITE (brands,
innovation, and technology) conference.
DAVID ROGERS
Faculty at Columbia Business School
Geoffrey Parker is a Professor of Engineering and Director for the Masters of Engineering
Management Program at Dartmouth's Thayer School of Engineering. MIT's Initiative on the
Digital Economy. His work focuses on distributed innovation, energy markets, and the
economics of information.
GEOFFREY PARKER
Director, Master of Engineering Management Program,
Dartmouth College. Professor of Engineering, Thayer School
of Engineering, Dartmouth College
COURSE LEADERS
In addition to the faculty video lectures from Professor David Rogers & Professor Geoffrey
Parker, participants will learn from Course Leaders. They are experts in their domain & aim at
shaping the participants’ experience, stimulate learning, and provide subject matter expertise
in real-time.
Elise is a partner at Digital Works, in the Strategy and Leadership
practice. She focuses on helping businesses embrace digital for
better business outcomes. Elise has worked in marketing strategy
roles mainly in the telecom and financial services industries. Clients
include BT, orange, Symbian, Visa, Mastercard, GL-education,
Geoswift, Nestle, Motorola. She has a particularly interest in using
analytics to drive fact-based decisions across market, talent
management and operational issues. Elise is a mentor of various
start-ups, focusing on agile product, commercial and technical
delivery, and enjoys coaching people to success and connecting
ideas and skills. Recent projects have included business
development and growth strategy roles for startups in MarTech and
EdTech.
ELISE KOROLEV
Partner - Strategy, Leadership and Innovation at Digital Works Group
Murali Dharan offers insightful Business/Digital Strategies, Leadership
& actionable Market & Competitive Intelligence based on solid
Research, deep Analysis and an exceptional network of key contacts.
He specializes in markets of Australia, India and Asia. Murali has
transformed businesses with Digital Strategy & Enterprise
Architecture (TOGAF9.2) & Agile.
MURALI DHARAN
Founder & CEO, EmpowerIS
INDUSTRY EXPERTS
In addition to the course leaders, industry experts from the digital world share their knowledge
and experience through periodic guest lectures.
*Course Leaders are subject to change.
PROGRAM HIGHLIGHTS
Video Lectures
310
Case Studies
8
Simulations
2
Capstone Project
1
Discussions
24
Assignments
29
10 Live Online Teaching Sessions
The program includes live Q&A with David Rogers,
Faculty of Executive Education, Columbia Business School
The core focus of the program is to aid you in innovating strategies and business models to
adapt and streamline your operations in this thriving age of ecommerce & digitalization.
The program covers 4 quintessential requisites for digitalization:
CURRICULUM
The Five Domains of Digital Transformation - A Holistic Framework
From Mass Marketing to Customer Networks and New Path to Purchase
Five Core Behaviors of Customers in the Digital World
Platform Overview
Coopetition, Dis/intermediation, and Asymmetric Competitors
Building Data as a Strategic Asset for Your Business
Big Data at Work: New Data, New Tools, and Templates of Value
Innovation Through Experimentation: AB Test and Minimum Viable Products
Translating the Lean Startup to Large-Scale Innovative Enterprise
Adapting Your Value Proposition
1. FIVE DOMAINS OF DIGITAL TRANSFORMATION:
UNDERSTANDING THE DRIVERS THAT IMPACT DIGITAL
STRATEGIES
Mastering Disruptive Business Models
Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
Leadership and the Customer Value Imperative
2. DIGITAL BUSINESS MODELS: EXECUTING A DIGITAL
TRANSFORMATION
How is Walmart using customer
behavior research to rethink its
in-store mobile app?
How Apple became one of the
most viable public companies
in the world.
Why did car manufacturers bid
for Nokia's mapping business
dataset?
How Google split Apple's disruptive business model.How Netflix disrupted the movie industry.
INDUSTRY EXAMPLES
INDUSTRY EXAMPLES
INDUSTRY EXAMPLES
INDUSTRY EXAMPLES
The Five-Step Process of Planning and Executing Your Digital Marketing Strategy
(Overview) + Access Strategy
Engage Strategy
Customize Strategy
Connect Strategy
Collaborate Strategy
Digital Advertising Mix–Key Channels and Principles
Best Practices from Brands on Social Networks
Lessons From Brand Failures in Social Media
Making Digital Matter–Metrics, ROI, and Agile Modelling
Organizational Challenges of Digital Marketing
Six Faces of the Near Future of Marketing
3. THE PLATFORM BUSINESS MODEL: LEADING DIGITAL
INNOVATIONS
4. DIGITAL MARKETING STRATEGY: DRIVING CUSTOMER
ENGAGEMENT
Digital Transformation: From Products to Platforms, Network Effects
Digital Transformation Concepts: Markets, Environment, and Structure
Designing your Digital Business Model for Success
Launching and Growing a Digital Platform
Leveraging Open Innovation
Strategy and Competition in the Digital Age
Governing your Digital Platform
To what extent should Intuit
pursue platform strategies for
QuickBooks—its small business
accounting software?
Was it wise for Brightcove to
launch as a four-sided
platform?
What kinds of conflicts are
likely to emerge in the SAP
ecosystem?
How Coca-Cola Australia saw a 7
percent increase in sales by
creating a personalized experience
around the brand.
Did you know that the Doritos
Super Bowl ads are made by
consumers? And that these ads
are the firm's most talked about
and most effective?
Bullying your customers
doesn’t work. Skoda learned
this the hard way.
The SEM simulation will give you the
opportunity to run an advertising
campaign with a limited budget, improve
your SEM efforts, optimize your landing
pages, master the art of email
campaigns, and identify key
performance indicators to successfully
launch your digital strategy:
LEARN WITH SIMULATIONS
1. SEARCH ENGINE MARKETING
(SEM) SIMULATION
Learn to write targeted ads: Learn and test different promotional strategies to
create compelling advertisements through organized advertising groups and
campaigns to help increase conversions.
Perform strategic keyword research: Evaluate keywords and learn to recognize
different market segments and buyer intent by keywords. The keyword research
dashboard uses data from Google® Keyword Planner Tool, which brings this
simulation to life.
Create high-converting landing pages: Learn landing-page effectiveness while
striving to increase optimal performance. Learn how to quickly create
keyword-targeted landing pages to drive web traffic.
Identify how to measure key performance indicators: Improve your Search Engine
Marketing (SEM) efforts by identifying which key performance indicators to
measure and improve.
Master e-mail marketing: Learn how to write copy for effective campaigns by
getting familiar with the vocabulary and metrics of a successful email campaign.
The Social Media Simulation will provide
you exposure to social media marketing
by mimicking the real-world advertising
buying experience of Facebook, Twitter,
Instagram, Pinterest, LinkedIn, and
YouTube:
Learn to perform demographic targeting: Identify and analyze which types of
content on which platforms resonate better in different demographics.
Identify social media content promotion strategies: Learn different promotion
strategies such as earned, owned, and paid social media marketing. Learn to improve
reach by analyzing various forms of media and different targeting strategies.
Maximize your advertising budget: Learn how to manage your social media marketing
budget to place competitive bids that drive clicks, shares, likes and comments.
Learn the art of content scheduling: Analyze data points to post your social media
content at optimal times.
2. SOCIAL MEDIA SIMULATION
Five-step process of planning and executing a digital marketing strategy: A
structured approach to devising digital marketing strategies
Five principles of Agile Marketing Modeling: An approach to measure digital
marketing success
Four Data Value Templates: Tools to tackle unstructured data
Platform Business Model Map and Competitive Value Train Tool: Tools to
analyze the shifting dynamics of competition
Value Proposition Roadmap: A tool to adapt and re-imagine your business strategy
Convergent and Divergent Experimental Methods: Tools to drive innovation
Disruptive Business Model and Disruptive Response Planner: A tool to analyze a
specific disruptive threat and identify an appropriate response
KEY FRAMEWORKS AND TOOLS
Upon successful completion of the program, you will be awarded a certificate
by EMERITUS Institute of Management, in collaboration with Columbia Business
School Executive Education & MIT Sloan.
EMERITUS INSTITUTE OF MANAGEMENT HEREBY CERTIFIES THAT
HAS ATTENDED AND SUCCESSFULLY COMPLETED THE
In collaboration with:
Bob Halperin
Academic Director
EMERITUS
Ashley Chiampo
Learning Director
EMERITUS
POSTGRADUATE DIPLOMA IN DIGITAL BUSINESS
JOANE LEE
2019-2020
CERTIFICATE
WHY GET YOUR DIPLOMA
AT EMERITUS
Get a global business
education
Graduate with a diploma
while working
Work on real-world
projects
Accelerate your career
Learn from
world-class faculty
Build a
global network
Our participants demonstrate the following qualities:
Leadership initiative - going beyond their defined scope of work
An ability to “make things happen”; strong execution skills
A visionary with desire to shape the future
Multicultural experience and sensitivity
Ambitious and passionate learner
At least three years of professional experience
PARTICIPANT
PROFILE
WHY THIS PROGRAM IS FOR YOU?
Past Digital Program Participant Industries Include: E-Commerce Information
Technology, Management Consulting, Consumer Markets, Media &
Entertainment, Retail, Financial Services, Telecommunications, Startups,
Banking, Healthcare, Tourism & Hospitality Management, Insurance, Real Estate,
Aviation, and Automobiles to name a few.
PAST PARTICIPANTS PROFILE
COUNTRIES
17%
9%
8%
8%
6%
4%
3%
3%
3%
3%
36%
India
South Africa
Singapore
United States
UAE
Germany
Hong Kong
Brazil
Switzerland
Indonesia
Others
Others include - Canada, Australia, Mexico, UK, France,
Spain, Japan, China, Sweden etc.
INDUSTRIES
15%
14%
11%
6%
6%
5%
5%
4%
34%
IT Services
Banking & Financial
Consulting
Healthcare
Telecommunications
FMCG
IT Products
Retail
Others
WORK EXPERIENCE
16%
23%
33%
15%
13%
5-10 Years
11-15 Years
16-20 Years
21-25 Years
>26 Years
PAST PARTICIPANTS
PROFILE
A completed Application Form
A current resume
Proof of diploma/degree in any field of study (Highest qualification should be submitted)
All candidates who have received their bachelor’s or other degree or diploma from an
education institution where English is NOT the primary language of instruction are required
to demonstrate English language proficiency through ANY ONE of the following methods
APPLICATION REQUIREMENTS
9 Months
DURATION
USD 3,000 (payable in 2 equal installments)
Application Fee: (Non-Refundable) USD 50
Note: GST is payable only for students resident in Singapore
PROGRAM FEE
Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent
Obtain an IELTS minimum score of 6.0
Obtain a Pearson Versant Test minimum score of 59
Obtain a Certificate of Completion for a Certificate course offered by the EMERITUS
Institute of Management
Submit a document which shows that the candidate has, for the last 24 months or
more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The
Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland,
Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent
and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America
ADMISSION & FEES
Applicants will be required to submit:
Byte-sized
learning
Simulations, games,
& role plays
Grading
& evaluation
Peer-to-peer learning
& feedback
Mobile app
learning
Real-world
application
Cohort based
A GLOBALLY
CONNECTED
CLASSROOM
At our founding academic institutions, peer-to-peer
learning and application are integral to a student’s
experience. At EMERITUS we have replicated this
approach in our “Globally Connected Classroom.”
While the course frameworks are delivered using
interactive video lectures, two-thirds of the learning
time is devoted to application of these concepts in
collaborative, student teams - which we call
“Learning Circles”.
Deepen Your Intellectual Capital
Enhance Your Social Capital
Manage Your Brand Capital
Enhance Your Career Capital
World-class curriculum & teaching by
faculty from MIT Sloan and Columbia
Business School Executive Education
Peer-to-peer interaction Learning
Circles, virtual classroom discussions,
and project reviews
Selective entrance criterion ensures
you learn with the best
A global business education on your
resume
Top 10 percent of the class receive
their diploma as “Global IVY Scholars”
Make new, life-long connections with
experienced business people from a
wide variety of cultures, industries
and backgrounds
Inclusion in the EMERITUS Network
Invitations to EMERITUS Network events
globally including career panels, CXO
speaker series, and industry interactions
Learn while you earn
Get noticed. Get ahead.
Understand how to manage your
career and personal brand
BENEFITS TO
THE LEARNER
On successful completion of this program, join a community of learners on the EMERITUS
Network. The EMERITUS Network is your platform to connect to a global network of
individuals. Benefits of the EMERITUS Network include:
Tuition assistance
Global network that includes over 400 CEOs, presidents, vice presidents,
directors, founders, and managing directors
Invitations to global events
Start-up Corner to help connect, collaborate, raise capital, invest, or identify talent
Extended course access
Access to EMERITUS groups
10,000+ 110+ 21+
PARTICIPANTS COUNTRIES PROGRAMS
EMERITUS NETWORK
www.emeritus.org
© Copyright 2019 EMERITUS Institute of Management. All Rights Reserved.
EMERITUS Institute of Management | Council for Private Registration No. 201510637C | Period: 29 March 2018 — 28 March 2022
Disclaimer: The information provided is accurate at the time of printing and is subject to change.
EMERITUS Institute of Management reserves the right to make changes without prior notice.
® Global IVY is a registered trademark.
E-mail: info@emeritus.org
We attempt to respond to queries in 24 hours or less. However, over weekends and holidays, our responses may take up to 72 hours.

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SEMRUSH FREE CERTIFICATE

  • 1. POSTGRADUATE DIPLOMA IN DIGITAL BUSINESS In collaboration with
  • 2. The digital age has arrived, disrupting every business and every industry. Business leaders, digital strategists, and executives across the globe are gearing up to lead their organizations through this transformation. Yet IT priorities too often prevail where customer-centricity and customer experience (CX) should be the catalysts that spark digital innovation. Source - MIT Center for Information Systems Research (CISR) 8.5% higher net profit margins achieved by enterprises in the top third of digital customer experience Source - eMarketer 51.3% total U.S ad spending estimated to be represented by digital in 2021 Source - American Marketing Association 19% average growth in digital marketing salaries between 2016 & 2017 OVERVIEW
  • 3. Our Postgraduate Diploma in Digital Business is aimed to help you design strategies and evaluate business models that grow your organization in this thriving age of digitalization. As part of the program, you explore and learn from real-world case studies such as Google, Netflix, Intuit, SAP, and many more. Boost your Digital Quotient and lead your organization from being part of the herd that merely engages in digital to a remarkable, innovative enterprise. We have designed this program around five keys for success in the digital economy: IMPACT Understanding of the foundation and tools for digital marketing & strategy Identifying what makes customers click & stick Understanding and evaluating digital business models Harnessing big data as a strategic asset Embracing innovation and experimentation
  • 4. PROGRAM FACULTY David Rogers advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy. He has led strategic workshops for execu- tives at hundreds of companies in 64 countries and is the founder of the BRITE (brands, innovation, and technology) conference. DAVID ROGERS Faculty at Columbia Business School Geoffrey Parker is a Professor of Engineering and Director for the Masters of Engineering Management Program at Dartmouth's Thayer School of Engineering. MIT's Initiative on the Digital Economy. His work focuses on distributed innovation, energy markets, and the economics of information. GEOFFREY PARKER Director, Master of Engineering Management Program, Dartmouth College. Professor of Engineering, Thayer School of Engineering, Dartmouth College
  • 5. COURSE LEADERS In addition to the faculty video lectures from Professor David Rogers & Professor Geoffrey Parker, participants will learn from Course Leaders. They are experts in their domain & aim at shaping the participants’ experience, stimulate learning, and provide subject matter expertise in real-time. Elise is a partner at Digital Works, in the Strategy and Leadership practice. She focuses on helping businesses embrace digital for better business outcomes. Elise has worked in marketing strategy roles mainly in the telecom and financial services industries. Clients include BT, orange, Symbian, Visa, Mastercard, GL-education, Geoswift, Nestle, Motorola. She has a particularly interest in using analytics to drive fact-based decisions across market, talent management and operational issues. Elise is a mentor of various start-ups, focusing on agile product, commercial and technical delivery, and enjoys coaching people to success and connecting ideas and skills. Recent projects have included business development and growth strategy roles for startups in MarTech and EdTech. ELISE KOROLEV Partner - Strategy, Leadership and Innovation at Digital Works Group Murali Dharan offers insightful Business/Digital Strategies, Leadership & actionable Market & Competitive Intelligence based on solid Research, deep Analysis and an exceptional network of key contacts. He specializes in markets of Australia, India and Asia. Murali has transformed businesses with Digital Strategy & Enterprise Architecture (TOGAF9.2) & Agile. MURALI DHARAN Founder & CEO, EmpowerIS INDUSTRY EXPERTS In addition to the course leaders, industry experts from the digital world share their knowledge and experience through periodic guest lectures. *Course Leaders are subject to change.
  • 6. PROGRAM HIGHLIGHTS Video Lectures 310 Case Studies 8 Simulations 2 Capstone Project 1 Discussions 24 Assignments 29 10 Live Online Teaching Sessions The program includes live Q&A with David Rogers, Faculty of Executive Education, Columbia Business School
  • 7. The core focus of the program is to aid you in innovating strategies and business models to adapt and streamline your operations in this thriving age of ecommerce & digitalization. The program covers 4 quintessential requisites for digitalization: CURRICULUM The Five Domains of Digital Transformation - A Holistic Framework From Mass Marketing to Customer Networks and New Path to Purchase Five Core Behaviors of Customers in the Digital World Platform Overview Coopetition, Dis/intermediation, and Asymmetric Competitors Building Data as a Strategic Asset for Your Business Big Data at Work: New Data, New Tools, and Templates of Value Innovation Through Experimentation: AB Test and Minimum Viable Products Translating the Lean Startup to Large-Scale Innovative Enterprise Adapting Your Value Proposition 1. FIVE DOMAINS OF DIGITAL TRANSFORMATION: UNDERSTANDING THE DRIVERS THAT IMPACT DIGITAL STRATEGIES Mastering Disruptive Business Models Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger Leadership and the Customer Value Imperative 2. DIGITAL BUSINESS MODELS: EXECUTING A DIGITAL TRANSFORMATION How is Walmart using customer behavior research to rethink its in-store mobile app? How Apple became one of the most viable public companies in the world. Why did car manufacturers bid for Nokia's mapping business dataset? How Google split Apple's disruptive business model.How Netflix disrupted the movie industry. INDUSTRY EXAMPLES INDUSTRY EXAMPLES
  • 8. INDUSTRY EXAMPLES INDUSTRY EXAMPLES The Five-Step Process of Planning and Executing Your Digital Marketing Strategy (Overview) + Access Strategy Engage Strategy Customize Strategy Connect Strategy Collaborate Strategy Digital Advertising Mix–Key Channels and Principles Best Practices from Brands on Social Networks Lessons From Brand Failures in Social Media Making Digital Matter–Metrics, ROI, and Agile Modelling Organizational Challenges of Digital Marketing Six Faces of the Near Future of Marketing 3. THE PLATFORM BUSINESS MODEL: LEADING DIGITAL INNOVATIONS 4. DIGITAL MARKETING STRATEGY: DRIVING CUSTOMER ENGAGEMENT Digital Transformation: From Products to Platforms, Network Effects Digital Transformation Concepts: Markets, Environment, and Structure Designing your Digital Business Model for Success Launching and Growing a Digital Platform Leveraging Open Innovation Strategy and Competition in the Digital Age Governing your Digital Platform To what extent should Intuit pursue platform strategies for QuickBooks—its small business accounting software? Was it wise for Brightcove to launch as a four-sided platform? What kinds of conflicts are likely to emerge in the SAP ecosystem? How Coca-Cola Australia saw a 7 percent increase in sales by creating a personalized experience around the brand. Did you know that the Doritos Super Bowl ads are made by consumers? And that these ads are the firm's most talked about and most effective? Bullying your customers doesn’t work. Skoda learned this the hard way.
  • 9. The SEM simulation will give you the opportunity to run an advertising campaign with a limited budget, improve your SEM efforts, optimize your landing pages, master the art of email campaigns, and identify key performance indicators to successfully launch your digital strategy: LEARN WITH SIMULATIONS 1. SEARCH ENGINE MARKETING (SEM) SIMULATION Learn to write targeted ads: Learn and test different promotional strategies to create compelling advertisements through organized advertising groups and campaigns to help increase conversions. Perform strategic keyword research: Evaluate keywords and learn to recognize different market segments and buyer intent by keywords. The keyword research dashboard uses data from Google® Keyword Planner Tool, which brings this simulation to life. Create high-converting landing pages: Learn landing-page effectiveness while striving to increase optimal performance. Learn how to quickly create keyword-targeted landing pages to drive web traffic. Identify how to measure key performance indicators: Improve your Search Engine Marketing (SEM) efforts by identifying which key performance indicators to measure and improve. Master e-mail marketing: Learn how to write copy for effective campaigns by getting familiar with the vocabulary and metrics of a successful email campaign.
  • 10. The Social Media Simulation will provide you exposure to social media marketing by mimicking the real-world advertising buying experience of Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube: Learn to perform demographic targeting: Identify and analyze which types of content on which platforms resonate better in different demographics. Identify social media content promotion strategies: Learn different promotion strategies such as earned, owned, and paid social media marketing. Learn to improve reach by analyzing various forms of media and different targeting strategies. Maximize your advertising budget: Learn how to manage your social media marketing budget to place competitive bids that drive clicks, shares, likes and comments. Learn the art of content scheduling: Analyze data points to post your social media content at optimal times. 2. SOCIAL MEDIA SIMULATION
  • 11. Five-step process of planning and executing a digital marketing strategy: A structured approach to devising digital marketing strategies Five principles of Agile Marketing Modeling: An approach to measure digital marketing success Four Data Value Templates: Tools to tackle unstructured data Platform Business Model Map and Competitive Value Train Tool: Tools to analyze the shifting dynamics of competition Value Proposition Roadmap: A tool to adapt and re-imagine your business strategy Convergent and Divergent Experimental Methods: Tools to drive innovation Disruptive Business Model and Disruptive Response Planner: A tool to analyze a specific disruptive threat and identify an appropriate response KEY FRAMEWORKS AND TOOLS
  • 12. Upon successful completion of the program, you will be awarded a certificate by EMERITUS Institute of Management, in collaboration with Columbia Business School Executive Education & MIT Sloan. EMERITUS INSTITUTE OF MANAGEMENT HEREBY CERTIFIES THAT HAS ATTENDED AND SUCCESSFULLY COMPLETED THE In collaboration with: Bob Halperin Academic Director EMERITUS Ashley Chiampo Learning Director EMERITUS POSTGRADUATE DIPLOMA IN DIGITAL BUSINESS JOANE LEE 2019-2020 CERTIFICATE
  • 13. WHY GET YOUR DIPLOMA AT EMERITUS Get a global business education Graduate with a diploma while working Work on real-world projects Accelerate your career Learn from world-class faculty Build a global network
  • 14. Our participants demonstrate the following qualities: Leadership initiative - going beyond their defined scope of work An ability to “make things happen”; strong execution skills A visionary with desire to shape the future Multicultural experience and sensitivity Ambitious and passionate learner At least three years of professional experience PARTICIPANT PROFILE WHY THIS PROGRAM IS FOR YOU? Past Digital Program Participant Industries Include: E-Commerce Information Technology, Management Consulting, Consumer Markets, Media & Entertainment, Retail, Financial Services, Telecommunications, Startups, Banking, Healthcare, Tourism & Hospitality Management, Insurance, Real Estate, Aviation, and Automobiles to name a few.
  • 15. PAST PARTICIPANTS PROFILE COUNTRIES 17% 9% 8% 8% 6% 4% 3% 3% 3% 3% 36% India South Africa Singapore United States UAE Germany Hong Kong Brazil Switzerland Indonesia Others Others include - Canada, Australia, Mexico, UK, France, Spain, Japan, China, Sweden etc. INDUSTRIES 15% 14% 11% 6% 6% 5% 5% 4% 34% IT Services Banking & Financial Consulting Healthcare Telecommunications FMCG IT Products Retail Others WORK EXPERIENCE 16% 23% 33% 15% 13% 5-10 Years 11-15 Years 16-20 Years 21-25 Years >26 Years
  • 17. A completed Application Form A current resume Proof of diploma/degree in any field of study (Highest qualification should be submitted) All candidates who have received their bachelor’s or other degree or diploma from an education institution where English is NOT the primary language of instruction are required to demonstrate English language proficiency through ANY ONE of the following methods APPLICATION REQUIREMENTS 9 Months DURATION USD 3,000 (payable in 2 equal installments) Application Fee: (Non-Refundable) USD 50 Note: GST is payable only for students resident in Singapore PROGRAM FEE Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent Obtain an IELTS minimum score of 6.0 Obtain a Pearson Versant Test minimum score of 59 Obtain a Certificate of Completion for a Certificate course offered by the EMERITUS Institute of Management Submit a document which shows that the candidate has, for the last 24 months or more, worked in ANY ONE of these countries: Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize, Canada, Dominica, Grenada, Guyana, India, Ireland, Jamaica, New Zealand, Singapore, South Africa, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United Kingdom, United States of America ADMISSION & FEES Applicants will be required to submit:
  • 18. Byte-sized learning Simulations, games, & role plays Grading & evaluation Peer-to-peer learning & feedback Mobile app learning Real-world application Cohort based A GLOBALLY CONNECTED CLASSROOM At our founding academic institutions, peer-to-peer learning and application are integral to a student’s experience. At EMERITUS we have replicated this approach in our “Globally Connected Classroom.” While the course frameworks are delivered using interactive video lectures, two-thirds of the learning time is devoted to application of these concepts in collaborative, student teams - which we call “Learning Circles”.
  • 19. Deepen Your Intellectual Capital Enhance Your Social Capital Manage Your Brand Capital Enhance Your Career Capital World-class curriculum & teaching by faculty from MIT Sloan and Columbia Business School Executive Education Peer-to-peer interaction Learning Circles, virtual classroom discussions, and project reviews Selective entrance criterion ensures you learn with the best A global business education on your resume Top 10 percent of the class receive their diploma as “Global IVY Scholars” Make new, life-long connections with experienced business people from a wide variety of cultures, industries and backgrounds Inclusion in the EMERITUS Network Invitations to EMERITUS Network events globally including career panels, CXO speaker series, and industry interactions Learn while you earn Get noticed. Get ahead. Understand how to manage your career and personal brand BENEFITS TO THE LEARNER
  • 20. On successful completion of this program, join a community of learners on the EMERITUS Network. The EMERITUS Network is your platform to connect to a global network of individuals. Benefits of the EMERITUS Network include: Tuition assistance Global network that includes over 400 CEOs, presidents, vice presidents, directors, founders, and managing directors Invitations to global events Start-up Corner to help connect, collaborate, raise capital, invest, or identify talent Extended course access Access to EMERITUS groups 10,000+ 110+ 21+ PARTICIPANTS COUNTRIES PROGRAMS EMERITUS NETWORK
  • 21. www.emeritus.org © Copyright 2019 EMERITUS Institute of Management. All Rights Reserved. EMERITUS Institute of Management | Council for Private Registration No. 201510637C | Period: 29 March 2018 — 28 March 2022 Disclaimer: The information provided is accurate at the time of printing and is subject to change. EMERITUS Institute of Management reserves the right to make changes without prior notice. ® Global IVY is a registered trademark. E-mail: info@emeritus.org We attempt to respond to queries in 24 hours or less. However, over weekends and holidays, our responses may take up to 72 hours.