Maruti Suzuki India
Private Limited.
STUDENT ID: 322147
NAME : ALKA
SEC : A
COURSE : BBA
SUBJECT : FOM
:_
MITTAL
ASSIGNMENT FILE

INTRODUCTION
 Maruti Udyog limited established in 1981.
 First production commenced in 1983 Gurgaon,
India
 Competed to Hindustan motors by launching
Maruti 800 in 1984.
 On 17th September,2001 Maruti Udyog was
renamed to Maruti Suzuki India Limited.
 It is subsidiary of Suzuki Motor Corporation of
Japan.
 Maruti has more than 6 million satisfied customers
in India

 Joint venture agreement with Suzuki Motor in
1983 with 26% of equity.
 In 1987 Suzuki raises equity to 40%
 In1992 Suzuki again raises equity up to 50%
 And Maruti become a non-government
organization managed on the lines of Japanese
management practices

ABOUT…
 Maruti has a network of 391 sales outlets across
230 cities all over India.
 The service network covers 1,113 towns and
cities, bolstered by 2,142 authorized service
outlets
 The company's change in strategy and
emphasis on developing effective marketing
communications was their highlights.
 Chairman : Mr. R. C Bhargava
 CEO : Shinzo Nakanishi

BRANDS OF MARUTI SUZUKI PVT. LTD.
 Historious car is Maruti 800
 Maruti 800 - Launched 1983 - Largest selling car in
India, until 2004 - cheapest car in India. (P)
“Change ur life”
 Omni – 1984, 2 Face-Lifts(P) “Fits all”
 Gypsy – 1985 (P) “King”
 Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race”
 Alto – 2000, Currently the largest selling car in India.
1 Face-Lift.(P) “Lets go”
 Versa(2003-) (P) “The joy for travelling together”
 Zen Estilo(2005-) (P) “ Shape ur world”
 Swift 1 very small face-lift(2005) (P & D) you’re the fuel

BRANDS…
 Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back”
 Suzuki Grand Vitara Sports Utility Vehicle - July 2007.
Imported(P) “Play it your way”
 Maruti DZiRE Sedan Version of swift - March 2008
(P & D) “The heart car”
 Suzuki Alto (Sold in India as the Maruti A-Star)
Launched in 2008 December. “Stop @ nothing”
Models of 2009
 Suzuki Splash
 Ritz “Live the Moment”

ATTRACTING CUSTOMERS BY…
 Three compact car models - Alto, WagonR, and
Zen -- competing with Hyundai Santro, Tata
Indica, and Fiat Palio.
 In 2003,to attract customers Maruti launched
novel offers like "Change Your Life" campaign.
 It also offered vehicle insurance for just
-‘Rupee One only‘

THEIR PRIDE
 The sales figure in 1993 reached up to 1,96,820
vehicles.
 The company produced one million vehicles in
March 1994.
-“The first Indian Company to cross this
milestone”.
 Maruti Suzuki, has sold 7,64,842 vehicles in
2007-08, an increase of 13.3% compared to
6,74,924 vehicles sold in 2006-07.
 Their sales in the domestic market during march
2008 is 64,421 units.
 Wagon R and Zen were ranked first and third
in the premium compact segment.

STRATEGY OF “WINNING”
 Maruti is clearly an “employer of choice” for
automotive engineers and young managers from
across the country. Nearly 75,000 .
 People are employed directly by Maruti and its
partners.
 Maruti Suzuki sales is 75,109 vehicles in June
2009. This is the highest ever monthly export
volume in the company's history.
 The company had sold a total of 61,247 vehicles
in June 2008.
 Maruti’s turnover rose 14.28 percent to
Rs.21,453.86 crore last fiscal from Rs.18,773.27
crore the year before.

WHY DO CUSTOMER LIKES MARUTI?
 Maruti ranked highest in customer satisfaction
with after-sales service.
 True value
 Driving school
 Authorized service
station
 Insurance (2OO2)
 Genuine accessories

STRENGTHS
 Distributor network brand loyalty, Japan
technology and Service distribution
 After sales service
 Cost-effective
 Low maintenance
 Indian middle-class
 Low price,
 High fuel efficiency,

WEAKNESSES
 Low Resale value
 Low engine capacity.

OPPORTUNITY
 High end car segment
 Overseas market
 Improve handling
 Add extra features to small segment cars
 Attracting youth
 Export small cars

Threats
 Fuel price
 Foreign brands
 Price high of raw material
 Small car competition
Key competitors
 Tata Motors
 Hyundai
 Ford
 FIAT
 General Motors
 Honda

LATEST PLAN
Fourth assembly plant will be scaled up to produce
3,00,000 cars a year by 2020.
PRESENT SUPERSTAR
Suzuki Cervo'sport
a Suzuki 660cc
engine - as against
Nano's 623cc - and
wear a tag of around
Rs 1.5 lakh on road.And second
car is KIZASHI which is 1700cc
with 18 lakh.
.

MARKET RESPONSE
Number of 31 March 2011 31 March 2010 Increase
Sales Outlets 933 802 131 added
Cities covered by sales network 666 555 111 added
Service Stations 2946 2740 206 added
Cities covered by service
network
1395 1335 60 added
Maruti Driving Schools 164 83 81 added

YET ANOTHER UNBEATABLE PRIDE IS…
India's Corps of Military Police
personnel patrolling the Wagah
border crossing in the Punjab in a
Maruti Gypsy.

THANK YOU