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Philanthropy Use of Social Media in Fundraising

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LeadingAge
LeadingAge

The document is a presentation on social media boot camp that provides guidance on how to effectively utilize various social media platforms. It outlines a five step roadmap for using social media, including developing a strategy, understanding responsibilities, listening to others, mapping out the appropriate tools, and engaging with connections. The presentation recommends tools like HootSuite, Tweetdeck and Nutshell Mail and provides examples of how to use key platforms such as Facebook, Twitter, LinkedIn and Foursquare for personal and professional purposes.

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Social Media Boot Camp Presented by: Bryn Warner, Senior Director, Resource Development
Introduction No matter where you turn, Social Media is being mentioned, used or referenced in some way. Learn how to use the basics, prepare for the advanced and join the electronic methods of reaching out for personal and professional advancement.
Roadmap – Where do I begin
Step 1: Strategy • What sites should I utilize? • How often should I use them? • Who should I “friend”? • Should my business have a page? • How often should I post? • What content? • How personal should I make it?
Step 2: Responsibility • If someone comments inappropriately, how should I respond? • Should I hide my personal pics? • Should people know my religious affiliation? • Should they know how I vote?
Step 3: Listening • Who should I “follow”? • Should I comment, repost, or retweet? • What content will help others? • What content will help me? • Who is the most accurate?
Step 4: Mapping • Am I using the best resources? • Am I using too many? • Can I keep up? • What should be on my phone and what should be on my desktop? • Is this benefitting me?
Resources • HootSuite • Tweetdeck • Nutshell Mail • Other Social Media Dashboards: – http://www.socialbrite.org/2010/11/09/top-10- social-media-dashboard-tools/
Mapping Cont.
Step 5: Engagement • Who should I nurture online? • When should I comment on posts? • What is “too much”? • Are there lines that must not be crossed?
What’s next?
Facebook
Twitter
Twitter cont.
Linked In
Foursquare
Klout
Questions?
Thank You Bryn Warner Senior Director, Resource Development Suncoast Hospice Foundation Facebook: www.facebook.com/brynwarner Twitter: @NoleFanPinellas Foursquare: https://foursquare.com/nolefanpinellas LinkedIn: http://www.linkedin.com/pub/8/a50/699 Klout: www.klout.com/#/NoleFanPinellas

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Philanthropy Use of Social Media in Fundraising

  • 1. Social Media Boot Camp Presented by: Bryn Warner, Senior Director, Resource Development
  • 2. Introduction No matter where you turn, Social Media is being mentioned, used or referenced in some way. Learn how to use the basics, prepare for the advanced and join the electronic methods of reaching out for personal and professional advancement.
  • 3. Roadmap – Where do I begin
  • 4. Step 1: Strategy • What sites should I utilize? • How often should I use them? • Who should I “friend”? • Should my business have a page? • How often should I post? • What content? • How personal should I make it?
  • 5. Step 2: Responsibility • If someone comments inappropriately, how should I respond? • Should I hide my personal pics? • Should people know my religious affiliation? • Should they know how I vote?
  • 6. Step 3: Listening • Who should I “follow”? • Should I comment, repost, or retweet? • What content will help others? • What content will help me? • Who is the most accurate?
  • 7. Step 4: Mapping • Am I using the best resources? • Am I using too many? • Can I keep up? • What should be on my phone and what should be on my desktop? • Is this benefitting me?
  • 8. Resources • HootSuite • Tweetdeck • Nutshell Mail • Other Social Media Dashboards: – http://www.socialbrite.org/2010/11/09/top-10- social-media-dashboard-tools/
  • 10. Step 5: Engagement • Who should I nurture online? • When should I comment on posts? • What is “too much”? • Are there lines that must not be crossed?
  • 17. Klout
  • 19. Thank You Bryn Warner Senior Director, Resource Development Suncoast Hospice Foundation Facebook: www.facebook.com/brynwarner Twitter: @NoleFanPinellas Foursquare: https://foursquare.com/nolefanpinellas LinkedIn: http://www.linkedin.com/pub/8/a50/699 Klout: www.klout.com/#/NoleFanPinellas