Philanthropy and Community Engagement

1. The Highlands at Wyomissing
Promoting Philanthropy through
Community Engagement
Nikki Rineer, President
Holleran
June 11, 2014

2. • Health System
• Free Health Clinic
• Board experience
Development Experience

3. In the News…

4. Challenge needs to be set before us and
development must be a part of the
solution.
For Profit vs. Not-for-Profit

5. An unlikely comparison

6. • Coke: Collects real time data and then
moves immediately
• Development – we evaluate after the
project is finished to determine our level
of success
For Profit vs. Not-for-Profit

7. Coke: Taps into local talent
Development: Wonderful volunteers –
often those who already have full schedules
or who reach out to our organization to
volunteer
For Profit vs. Not-for-Profit

8. Coke: Aspiration marketing
Development: Awareness of campaign a
few months/weeks before an event - each
event takes on a life of it’s own
For Profit vs. Not-for-Profit

9. Lessons Learned

10. • Internal Focus:
– Often funds continuum of care or capital
campaign project
• External focus
– Appear more cautious in this fundraising
arena, however, fundraising in the external
community creates a host of benefits
Observations of Philanthropy in
Senior Living

11. Community engagement is the
art of creating partnerships
through the exchange of
information and expertise that
will empower and strengthen
both the internal and external
community.
Definition of
Community Engagement

12. What does the External
Community need?

13. • Secondary Data Profile
– Population estimates
– Household income
– Preventative
screening
External Community Profile

14. • Key Informant Interviews
– Area experts
– Provides qualitative data to determine
perceived community needs, existing
programs, trends and challenges
External Community Profile

15. Senior Statistics Example
 Local older adults are more likely to be
uninsured.
 County 1 has higher rates of disabled older
adults without insurance.
 21% of local older adults are veterans.
 Nearly 1/3 of local older adults are disabled.
 Older Adults living alone:
 County 1: 9,200 people
 County 2: 3,000 people

16. Senior Statistics Examples:
National
Benchmark
State County 1 County 2
Physician
Ratio
1,051:1 1,244:1 1,326:1 1,767:1
Dentist
Ratio
1,439:1 1,704:1 2,124:1 2,315:1
In County 1, older adults are less likely
to receive routine checkups.
In County 2, older adults are more
likely to report cost as a barrier to
seeing a doctor.

17. Ranking of Senior Issue Examples:
Poverty and financial insecurity is a major issue for many seniors.
There is a high need for Dementia units for residents in the community.
Financial Scams/internet/home repair scams are an increasing
problem and our seniors are vulnerable.

18. Strategic Partnerships Examples

19. Telling Your Story

20. Telling Your Story

21. Telling Your Story

22. Community Opportunities

23. Questions