2. MAINSTREAM BRITISH ARTIST:
• ADELE – FEMALE SINGER/SONGWRITER
• HER FIRST TWO ALBUMS, 19 AND 21, EARNED HER CRITICAL PRAISE AND A LEVEL OF
COMMERCIAL SUCCESS UNSURPASSED AMONG HER PEERS, WITH THE ARTIST SELLING
MILLIONS OF ALBUMS WORLDWIDE AND WINNING MULTIPLE GRAMMYS. SHE ALSO
RECEIVED A SONGWRITING OSCAR FOR THE JAMES BOND TRACK "SKYFALL." AFTER
BECOMING A MOM, ADELE RETURNED TO THE CHARTS IN AUTUMN 2015 WITH THE
SINGLE "HELLO," THE LEAD SINGLE FOR HER FORTHCOMING ALBUM 25.
3. INDIE BRITISH ARTIST:
• LUCY ROSE– SINGER/SONGWRITER
• LUCY ROSE PARTON, KNOWN AS LUCY ROSE IS AN ENGLISH SINGER-
SONGWRITER FROM WARWICKSHIRE, ENGLAND. HER DEBUT ALBUM, LIKE I
USED TO WAS RELEASED IN SEPTEMBER 2012. LUCY ROSE RELEASED HER
SECOND ALBUM ‘WORK IT OUT’ ON 6 JULY 2015 ON COLUMBIA RECORDS
4. COMPARISON
• BOTH ARTISTS ADELE AND LUCY ROSE ATTRACT THE SAME TARGET AUDIENCES, HOWEVER THE SCALE
AND SIZE OF THE AUDIENCES ATTRACTED VARY HEAVILY.
• ADELE’S FAMOUS SONG ‘HELLO’ HAS REACHED OVER A BILLION VIEWS, WHICH ACCUMULATES TO ONE OF
THE MOST VIEWED MUSIC VIDEO’S EVER. SHE HAS ALSO MANAGE TO GAIN OVER 13 MILLION
SUBSCRIBERS ON YOUTUBE.
• IN COMPARISON, LUCY ROSE’S MOST VIEWED VIDEO HAS JUST OVER 3 MILLION VIEWS AND HAS GAINED
48 THOUSAND SUBSCRIBERS.
• THIS SHOWS A HUGE VARIATION IN THE SIZE OF AUDIENCES THAT BOTH ARTISTS ATTRACT.
5. TARGET AUDIENCE DEMOGRAPHICS
Adele’s audience demographic Lucy Rose’s audience demographic
Important note: Lucy Rose
lacks any form of YouGov
Profile, which in itself
highlights the huge difference
in the level of awareness that
both artist’s have.
7. STRENGTHS OF BOTH VIDEOS
• IN ADELE’S VIDEO, THE SONG IS SHOWN TO BE VERY POWERFUL, AND MANY PEOPLE WITHIN THE TARGET
AUDIENCE ARE ABLE TO RELATE TO THE EMOTIONAL ASPECT OF RELATIONSHIPS. THE SONG IS VERY SLOW
AND SIMPLISTIC WHICH ALLOWS THE AUDIENCE TO FOCUS ON THE ARTIST’S AWESOME VOICE.
• LUCY ROSE’S VIDEO IS ALSO VERY POWERFUL, AS THE USE OF HANDHELD AND GRAINY FOOTAGE TO
HIGHLIGHT THE IDEA OF MEMORIES IS ALSO VERY RELATABLE AS LOTS OF PEOPLE ENJOY REMINISCING
ABOUT PAST HAPPY MEMORIES WHICH HELPS TO ATTRACT A LARGER AUDIENCE.
• OVERALL, BOTH VIDEOS ARE ABLE TO ATTRACT A LARGE AUDIENCE, HOWEVER THE MAINSTREAM ARTIST’S
AUDIENCE IS MUCH LARGER, WHICH IS DUE TO LARGER RECOGNITION AND AWARENESS OF THE ARTIST.
