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DEFY NORMAL
EXPLOIT IMPERFECTION
DIFFERENTIATION
“If marketing is
about anything, it's about
achieving customer-getting distinction
by DIFFERENTIATING what you do and
how you do it. All else is derivative of
that and only that.”
- Theodore “Ted” Levitt
A PINK GOLDFISH IS
ABOUT STANDING OUT
IN A SEA OF SAMENESS
WE STUDIED OVER
250 BRANDS
UNCONVENTIONAL SEVEN-PART FRAMEWORK
INTRODUCING THE
FROM THE BOOK
PINK GOLDFISH IS THE
6TH COLOR IN THE
GOLDFISH SERIES
AUTHORED BY:
STAN PHELPS
DAVID RENDALL
KEYNOTES AND WORKSHOPS
For more information:

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