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Search Engine Optimization
What is Search Engine Optimization? ,[object Object]
The search results are usually presented in a list and are commonly called hits. The information may consist of web pages, images, information and other types of files,[object Object]
SEO Works on search engine spiders A spider is a robot that search engines use to search billions of web pages. A page is indexed by the search engines only when it is crawled by the search engine spiders.  Website ranking Website ranking means the position where the pages of your websites are placed by the search engines.
Search Engine Optimization  Process of  SEO Search Engine Optimization  Search Engine Optimization  Search Engine Optimization
Original Website  ,[object Object]
Website with unique material is always placed well in the search engine listing than the copied one’s.  ,[object Object]
Using Descriptive  Long and Descriptive titles increases keywords of your web page. Search engines consider keywords to be far more relevant if they appear in the title or headline of the page. If you want to increase traffic to your blog or site, you can do so by simply reviewing your titles.Example :If you have written an article on Computers, then instead of naming it as "Computers" you should use descriptive titles such as " Latest News On Computers And Technology " or " Free Articles on Computer Technology
Submit Website To Search Engines You should manually submit your website to top search engines, such as - Google - Yahoo - Bing - Ask
Keep size of your web page less than 50KB  Fast loading web pages are not only easily crawled by search engine robots but they also tend to have high page ranks. An ideal web page size according to search engine optimization is 15 KB. Try to avoid the following material in your web pages - Images - Java scripts - Flash - Frames
Relevant Domain Naming Where SEO is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on.Domain name must be related to the content. Example - If your company name is ABC Company, but your business is selling Wooden Furniture, consider purchasing the domain name woodenfurniture.com, instead of ABC Company.com
Create SITEMAP of Your Site A sitemap is file which consists of all the URL's which you have in your website. Sitemaps are easily crawled by search engines. It provides accessibility to certain pages which are not easily accessible. A sitemap with XML format is known as XML Sitemap,   Example - Sitemap.xml . Generally XML Sitemaps are accepted by major search engines.
Create And Upload Videos Of Your Website Create a short (2-5 minute) video on the topics related to your website and publish them at Video Sharing Websites such as Youtube.com, Myspace.com, Dailymotion.com, Veoh.com etc…
Link Exchange Link Exchange is also known as Banner Exchange. This is the procedure by which one site agrees to link to another site in return for a link back from that site.  Tips for exchanging links : ,[object Object]
Get as many incoming links as possible - The greater the number of incoming links to your site, the more popular it becomes on search engines.,[object Object]
Add Your Site To Social Bookmarking Sites What is Social Bookmarking ?Social bookmarking is a method to store, organize, search, and manage bookmarks of web pages on the Internet. There are several websites which provides social bookmarking services.What are the benefits of Social Bookmarking ? It helps you get a lot of backlinks. It helps you increase your traffic. Your link gets indexed by Google in a matter of minutes. Best of all, it's free!
Adding Copyright Notice Copyright notice gives an impression to the search engines about the authenticity of the content. Therefore, Web page having copyright notice is generally ranked higher by search engines. Copyright Notice Example : Copyright © 2010 imspeople.com. All rights reserved
Website Ranking Website RankCheckGoogle Ranking http://www.rankingcheck.com http://www.keywordenvy.com Ranked in top 5 search result? No Yes Do co’ have what it take to compete? Yes ,[object Object]
Build brand
Advertise
Create feature

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Search Engine Optimization

  • 2.
  • 3.
  • 4. SEO Works on search engine spiders A spider is a robot that search engines use to search billions of web pages. A page is indexed by the search engines only when it is crawled by the search engine spiders. Website ranking Website ranking means the position where the pages of your websites are placed by the search engines.
  • 5. Search Engine Optimization Process of SEO Search Engine Optimization Search Engine Optimization Search Engine Optimization
  • 6.
  • 7.
  • 8. Using Descriptive Long and Descriptive titles increases keywords of your web page. Search engines consider keywords to be far more relevant if they appear in the title or headline of the page. If you want to increase traffic to your blog or site, you can do so by simply reviewing your titles.Example :If you have written an article on Computers, then instead of naming it as "Computers" you should use descriptive titles such as " Latest News On Computers And Technology " or " Free Articles on Computer Technology
  • 9. Submit Website To Search Engines You should manually submit your website to top search engines, such as - Google - Yahoo - Bing - Ask
  • 10. Keep size of your web page less than 50KB Fast loading web pages are not only easily crawled by search engine robots but they also tend to have high page ranks. An ideal web page size according to search engine optimization is 15 KB. Try to avoid the following material in your web pages - Images - Java scripts - Flash - Frames
  • 11. Relevant Domain Naming Where SEO is concerned, the name of your web site is as important as many of the other SEO elements that you concentrate on.Domain name must be related to the content. Example - If your company name is ABC Company, but your business is selling Wooden Furniture, consider purchasing the domain name woodenfurniture.com, instead of ABC Company.com
  • 12. Create SITEMAP of Your Site A sitemap is file which consists of all the URL's which you have in your website. Sitemaps are easily crawled by search engines. It provides accessibility to certain pages which are not easily accessible. A sitemap with XML format is known as XML Sitemap, Example - Sitemap.xml . Generally XML Sitemaps are accepted by major search engines.
  • 13. Create And Upload Videos Of Your Website Create a short (2-5 minute) video on the topics related to your website and publish them at Video Sharing Websites such as Youtube.com, Myspace.com, Dailymotion.com, Veoh.com etc…
  • 14.
  • 15.
  • 16. Add Your Site To Social Bookmarking Sites What is Social Bookmarking ?Social bookmarking is a method to store, organize, search, and manage bookmarks of web pages on the Internet. There are several websites which provides social bookmarking services.What are the benefits of Social Bookmarking ? It helps you get a lot of backlinks. It helps you increase your traffic. Your link gets indexed by Google in a matter of minutes. Best of all, it's free!
  • 17. Adding Copyright Notice Copyright notice gives an impression to the search engines about the authenticity of the content. Therefore, Web page having copyright notice is generally ranked higher by search engines. Copyright Notice Example : Copyright © 2010 imspeople.com. All rights reserved
  • 18.
  • 23.
  • 25. Build strong public/ client and customer profile End
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  • 39.
  • 40.