The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.

1. Aim First, Shoot Second:
Mastering the complexity of
B2B digital marketing
#socalbma

3. Chris Bennett
CEO/Founder
97thFloor.com
@chrisbennett - @97thfloor
SoCalBMA.org
@socalbma
#socalbma

4. Marketing Agency of the Year
2014 Stevie Awards

5. Download This Deck Here:
bit.ly/SoCalBma

6. What we are Going to Cover
Where to start with content for social
Promotion tips on social
Get more mileage with repurposing content
Interactive marketing apps

7. How the World Sees B2B

8. How You See B2B

9. B2B is Complex

10. B2C Marketing

11. B2B Marketing
image credit: http://www.firstpeople.us/pictures/bear/bear-catching-salmon.html

12. !
B2C Customer

13. !
B2B Customer

15. Now that I have added to
you’re anxiety

16. Social Sites We Will Be Covering

17. Social Sites We Will Be Covering

18. What We Are Not Going to Cover

19. Stats from study coming soon by www.salesforce.com

20. Stats from study coming soon by www.salesforce.com

21. Stats from study coming soon by www.salesforce.com

22. “80% of publications about our company were the
result of InMail enquires (Forbes, PCMag, PCWorld,
ZDNet, etc). And probably at least 50% of our biggest
leads were the result of using LinkedIn InMails.”
- Dmitry Davydov, Chief Marketing
Officer at Bitrix24
http://medialeaders.com/public-relations-tips-brands/

23. Bet you didn’t know that
Stats from study coming soon by www.salesforce.com

24. Stats from study coming soon by www.salesforce.com

25. Stats from study coming soon by www.salesforce.com

26. submit your slides on Wed/Thur
Stats from study coming soon by www.salesforce.com

27. Stats from study coming soon by www.salesforce.com

28. http://www.slideshare.net/BlueCoat/mobile-securityrisks/

31. Use the custom Tweet button to “trend
in social media” and get on the SlideShare
Homepage.

33. https://www.bluecoat.com/company-blog/2014-02-20/why-your-mobile-device-isn%E2%80%99t-secure-you-think
Use a custom button to entice
people to click through to your site.

34. Stats from study coming soon by www.salesforce.com

35. Stats from study coming soon by www.salesforce.comStats from study coming soon by www.salesforce.com

36. Stats from study coming soon by www.salesforce.com

37. Stats from study coming soon by www.salesforce.com

38. Stats from study coming soon by www.salesforce.com

39. Stats from study coming soon by www.salesforce.com

40. Thats Good
Stats from study coming soon by www.salesforce.com

41. Stats from study coming soon by www.salesforce.com

42. Stats from study coming soon by www.salesforce.com

43. Stats from study coming soon by www.salesforce.com

44. Stats from study coming soon by www.salesforce.com

45. Stats from study coming soon by www.salesforce.com

46. Stats from study coming soon by www.salesforce.com

47. The newly launched Autoplay
feature has helped short form
videos perform really well.
Use what you are making on
Instagram or Vine and post on
FB. We are seeing really good
engagement for no extra
effort.

48. Stats from study coming soon by www.salesforce.comStats from study coming soon by www.salesforce.com

49. Stats from study coming soon by www.salesforce.com

50. Stats from study coming soon by www.salesforce.com

51. Stats from study coming soon by www.salesforce.com

52. Stats from study coming soon by www.salesforce.com

53. Stats from study coming soon by www.salesforce.com

54. Very few, if any of you will
want to use Vine.

55. If you do, start by repurposing
existing videos.

56. Integrate with your Twitter
campaigns.

57. Stats from study coming soon by www.salesforce.com

58. But 100% of the
Internet gets news
from Reddit.

59. Altruistic content
WINS on Reddit.

60. Altruistic content
WINS on the Entire
Internet.

62. You’re working harder than a T-Rex making a bed

63. Make your Social
Consistent With
Social Mark UP

64. Start by making your Social Consistent with Open Graph
http://time.com/2863227/ending-the-war-on-fat/
B
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65. F
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66. G
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+
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P
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67. L
i
n
k
e
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I
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!
P
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68. Where’s the Pic?

69. Should of…

70. http://pixartheory.com

71. !
<title>The Pixar Theory</title>
<meta property='og:locale' content='en_US'/>
<meta property='og:type' content='article'/>
<meta property='og:title' content='The Pixar Theory an Interactive Story, by @97thfloor
#pixartheory'/>
<meta property='og:description' content='Every Pixar movie is connected. This interactive
graphic tells the story of how and why.'/>
<meta property='og:url' content='http://www.pixartheory.com'/>
<meta property='og:site_name' content='The Pixar Theory'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/
The-Pixar-Theory-share-1.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/
The-Pixar-Theory-share-2.jpg'/>
<meta property='og:image' content='http://www.97thfloor.com/wp-content/uploads/2013/07/
kitty.jpg'/>
https://developers.facebook.com/docs/opengraph

72. https://dev.twitter.com/docs/cards

73. https://dev.twitter.com/docs/cards/validation/validator

74. Get more mileage out of your existing efforts

75. Find your top performing content
PixarTheory.com

76. It can be anything

77. A Video

78. Infographic

79. Blog Post

80. White Paper

81. Case Study

82. Interactive Marketing App
https://www.discover.com/student-loans/majors/

83. Then…

85. Blog Post
https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

86. To SlideShare
http://www.slideshare.net/BlueCoat/ss-the-most-advanced-cyber-threats-1

87. Make your images dance for more flavor
https://www.bluecoat.com/company-blog/2014-04-29/most-advanced-cyber-threats-come-seemingly-innocent-places-0

88. Use what you are
already doing.

89. http://www.digicert.com/news/increasing-online-trust-infographic.htm

90. and squeeze every
last drop.

91. http://www.slideshare.net/DigiCertCom/increasing-onlinetrust

92. Interactive Marketing Apps
Get on the Bandwagon

94. https://turbotaxcpaselect.intuit.com/history-of-taxes/

95. Interactive's are engaging.
Calls to action convert.
https://turbotaxcpaselect.intuit.com/history-of-taxes/

96. Useful, Altruistic Content WINS!

97. Useful, Altruistic Content WINS!
http://techpageone.dell.com/big-data-powering-world/

98. Useful, Altruistic Content WINS!
https://www.discover.com/student-loans/majors/

99. Useful, Altruistic Content WINS!
https://www.discover.com/student-loans/majors/

100. Recap
Where to start with content for social
Promotion tips on social
Get more mileage with repurposing content
Interactive marketing apps

101. Chris Bennett
CEO/Founder
97thFloor.com
@chrisbennett - @97thfloor
https://www.linkedin.com/company/97th-floor
!
SoCalBMA.org
@socalbma
https://www.linkedin.com/company/SoCalBMA
https://www.facebook.com/SoCalBMA
#socalbma