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Let’s Get Weird - Colby Almond #searchex

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Going Viral on Pinterest
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Let’s Get Weird - Colby Almond #searchex

  1. 1. Let’s Get WEIRD Pinterest Virals and Marketing Colby Almond 97th Floor @colbyalmond
  2. 2. LET’S GET WEIRD #letsgetweird
  3. 3. What is Pinterest?
  4. 4. If correctly planned, Pinterest can drive over 100,000+ visitors to your site.
  5. 5. Old Digg (R.I.P.) :
  6. 6. Reddit:
  7. 7. Pinterest:
  8. 8. So How Do I Get this Kind of Traffic?
  9. 9. Pinterest Demographics Misconception : Pinterest is only for women.
  10. 10. Developing Content for Pinterest
  11. 11. Pinteresting Content Rethink What You Thought About Infographics
  12. 12. Pinteresting Content Infographics are awesome, but with Pinterest a new type of content was born.
  13. 13. Instructographics
  14. 14. Instructographics Exactly what are instructographics?
  15. 15. Instructographics Instructographics : a vertical representation of creative ideas or steps that guides the user to make it themselves.
  16. 16. Instructographics Steps to creating an instructographic: • Find a creative idea that has viral potential. • Create the steps in a vertical fashion that are visually easy to follow. • Finish with the end product.
  17. 17. Instructographic Examples Large Title Easy to read steps
  18. 18. Instructographic Examples Instructographics: Size Matters
  19. 19. Instructographic Examples Design every instructographic to be at least 500 pixels x 2,500 pixels . . . but no longer than 5,000. The repin, like, and comment buttons are ONLY at the top. If the users have to scroll forever to the bottom, chances are they will not scroll back up.
  20. 20. Instructographic Examples Why 2,500 pixels long?
  21. 21. Instructographic Examples An Incorrect Graphic on Pinterest: 36,000 repins! But how many visitors….
  22. 22. Instructographic Examples An incorrect graphic on Pinterest: Only 3,651 views on my site.
  23. 23. Instructographic Examples A correctly sized graphic on Pinterest:
  24. 24. Instructographic Examples What if you can’t size your graphics to the correct proportions? BUTTON ALL THE THINGS!
  25. 25. Submitting to Pinterest So when should I submit my content to Pinterest?
  26. 26. Submitting to Pinterest 5 AM and 5PM Eastern Time
  27. 27. Important Reminders Other important things to remember.
  28. 28. Important Reminders Don’t spam your followers.
  29. 29. Important Reminders Place cool images in your content.
  30. 30. Important Reminders Content is King. Don’t let your clients interfere with your creativity. You’re the professional.
  31. 31. Important Reminders Create the content for the users, not your client.
  32. 32. Important Reminders LOVE YOUR CONTENT LIKE IT’S YOUR BABY!
  33. 33. Important Reminders Protect it. Watch it grow. Don’t let anyone steal it.
  34. 34. Thank You. Colby Almond 97 th Floor colby@97thfloor.com @colbyalmond

Hinweis der Redaktion

  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.
  • Here go into an introduction of Pinterest, don’t spend too long . . . Just a walk through of the basics. Then start getting into traffic.

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