3. My Target Audience
Here is a selection of people in my target audience. They are all young students of both
genders. In terms of geo-demographics, they all live in similar areas including;
Reading, Slough, High Wycombe, Maidenhead and Henley-On-Thames.
6. Crew
Camera – Dave Emery
http://www.daveemery.co.uk/
• Dave Emery is a well
established camera
operator who has worked
on a number of different
areas within the industry.
• However, I was intrigued by
his regular work at top
music festivals. These
include;
Glastonbury, Reading
Festival, V
Festival, Sonisphere and
many more.
• His YouTube channel
promotes videos he has
filmed:
http://www.youtube.com/d
aveemerylimited - including
one-shot music numbers on
the jib for Alicia
Keys, Robbie Williams and
7. Crew
Lighting – Piers Cox
http://www.pierscox.com/ • Piers Cox has worked in
several areas of
television including a lot
of music based
productions.
• The price to hire him
includes his equipment
and travel.
• His previous work
includes live MTV
shows, and various
music videos.
8. Crew
Actor – Oliver Mayer
• Oliver is a young, local and well established
actor. He has been in several theatre
productions, fringe music videos and adverts.
• He is a talented musician which makes him
perfect for the role in the music video.
• He can accompany the instruments with a great
singing voice, this will make the lip syncing in the
video look more natural.
• As he is willing to promote himself as an
actor, he will do the video for free.
9. Crew
My Responsibilities
• Director
• Sound Op (Playback)
• Floor Manager
• TAM (Talents and artist
relations)
• Location
• Health and Safety
I am going to direct the music video. This will
mean I will be able to produce the it in the
style I want, rather than explaining the ideas
to someone else.
As the sound picked up on the camera won’t
be used, I won’t need to hire a sound
operator. However, I will be using a PA
system for playback.
I have decided to use this actor as I know him
personally and know he work in a
professional manner.
11. Personnel Requirements
All cast and crew members will be staying in the Red Lion hotel in Henley on Thames.
They will be there for 4 nights starting from 27/05/13 till 30/05/13.
• The price for the rooms will cost
£315.00 per night, making the whole
duration accumulate to £1260.00.
• This price takes into account the TWO
rooms needed to be booked.
12. Most of the filming will be shot in Henley and will be in walking distance of the hotel.
However, to get the equipment to the location a van will need to be hired to transport
it.
A local car hire company will work perfectly in terms of collection and practicality.
http://www.henleycarhire.com/our-cars/
• The prices range from £50-£150 per
day.
• A van that would have enough space
for all the equipment would cost £100
per day.
• The van will be needed throughout the
filming stages of production, therefore
it would need to be hired out for 5
days (£500).
Equipment Transport
13. Travel
When filming in Henley, the crew and cast are in walking distance of the location sets.
However there are bits of filming that need to be done in a close by village and town.
(Shiplake and Reading).
Both are easily accessible by train:
15. Budget
Requirements When Needed Cost
Crew (Camera) – Dave
Emery.
27/05/’13 – 31/05/’13 £1000 per day (£5000) Price
includes equipment.
Crew (Lighting) – Piers Cox. 27/05/’13 – 31/05/’13 £650 per day (£3250) Price
includes equipment.
Crew (Actor) – Oliver Mayer 27/05/’13 – 31/05/’13 Free
Editing Suite Hire 03/06/’13 – 07/06/’13 £150 per day (£600)
Accommodation (Hotel) 27/05/’13 – 31/05/’13 £1260 for 4 nights
Equipment Transport (Van
Hire)
27/05/’13 – 31/05/’13 £100 per day (£500)
Train Travel (Shiplake +
return)
27/05/’13 – 27/05/’13 £3.90 each (£15.60)
Train Travel (Reading +
return)
28/05/’13 – 28/05/’13 £13.20 each (£52.80)
Petrol 27/05/’13 – 31/05/’13 £30 for the week
17. Project Schedule
Filming Begins 27/05/2013 – 31/05/2013
All cast and crew have been informed of
the dates and are ready to be booked for
the necessary times.
Editing the footage will take 4
days, starting on 03/06/2013 –
06/06/2013.
The pre-production stages will took
place on the 13/05/2013 – 17/05/2013.
