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1. PRESENTATION
ON
CORPORATE SOCIAL
RESPONSIBILITY
BY: VISHAKHA BHARDWAJ
M.PHIL(MANAGEMENT)
APSU REWA

2. WHAT IS CSR?
CORPORATE+ SOCIAL+ RESPONSIBILITY
CORPOATE: a group of people acting as an individual
SOCIAL: relating to society
RESPONSIBITY: duty to deal with something

3. WBCSD (World Business Council For
Sustainable Development)
“The continuing commitment by business to behave ethically and contribute
to sustainable economic development while improving the quality of life of the
workforce and their families as well as of the local community and the
society.”

4. 5 BOTTOM LINE CONCEPTS OF CSR
 RESPONSIBILITY TOWARDS EMPLOYEES
 RESPONSIBILITY TOWARDS SOCIETY
 RESPONSIBILITY TOWARDS CONSUMERS
 RESPONSIBILITY TOWARDS SHAREHOLDERS
 RESPONSIBILITY TOWARDS GOVERNMENT

5. RESPONSIBILITY TOWARDS EMPLOYEES
 To provide a healthy working environment.
 To grant regular and fair wages.
 To provide welfare services.
 To provide training and promotion facilities.
 Proper recognition of efficiency and hardwork.

6. RESPONSIBILITY TOWARDS SOCIETY
 Carry on business with moral & ethical standards.
 Prevention of environmental pollution.
 Minimizing ecological imbalance.
 Contribution towards the development of social health & education.
 Making use of appropriate technology.
 Overall development of locality.

7. RESPONSIBILITY TOWARDS CONSUMERS
 Supplying socially harmless products.
 Supplying the quality & standards as promised.
 Adopt fair pricing.
 Adopt after sales services.
 Resisting black-marketing.
 Maintaining consumer’s grievance cell.
 Fair competition.

8. RESPONSIBILITY TOWARDS
SHAREHOLDERS
 To ensure reasonable rate of return over time.
 To build reputation and goodwill of the company.
 To remain transparent & accountable.

9. RESPONSIBILITY TOWARDS
GOVERNMENT
 Obey rules and regulation.
 Regular payment of taxes.
 Cooperating with the government to promote social values.
 Not to take advantage of loopholes in business laws.
 Cooperating with the government for economic growth and development.

10. TYPES OF CSR
According to Geoffrey Lantos: 3 types of CSR
 ETHICAL CSR: It’s about the responsibility to avoid harms or social injuries.
 ALTRUISTIC CSR: Contributing to the common good at the possible expenses of
the business altruistic, humanitarian or philanthropic causes.
 STRATEGIC CSR: Its about firms social welfare responsibilities that benefits both the
corporation and stakeholders.

11. CSR PRINCIPLES AND STRATEGIES
 Respect for human rights.
 Respect for the differences of views.
 Make social contributions.
 Self realization and creativity.
 Fair dealing and collaboration.
 Feedback from the community.
 Long term social and economic development.

12. ARGUMENTS FOR AND AGAINST CSR
FOR:
 Corporate should have some moral & social obligations to undertake for
the welfare of the society.
 Proper use of resource, capability & competence.
 The expenditure on CSR is a sort of investment.
 Company can avoid many legal complications.
 It create a better impressions.

13. ARGUMENTS AGAINST CSR
 Fundamental principles of business gets violated.
 It is very expensive for business houses.
 CSR projects will not be successful.
 CSR is to induce them to steal away the shareholders money.

15. CSR ACTIVITIES OF AMUL
 Trust named AMUL Relief Trust.
 Campaign- Green Gujarat Tree Plantation Campaign
 Tribhuvandas Foundation
 Dairy Demonstration Farm
 AMUL Scholar
 Blood Donation
 Rural Sanitation Campaign
 Other Activities:
• Encourage women to participate in dairy Cooperative Societies.
• To develop & enhance leadership skills & qualities among women.

16. CSR ACTIVITIES OF INFOSYS
 Learning & Education
• Donated 10,200 books alone in Karnataka
• Reconstructed 14 Govt. schools
 Art & Healthcare
• Organizes Cultural Programs
• Constructed Infosys Super Speciality Hospital
 Social Rehabilitation
• Constructed hostels, orphanages, old age homes
 Donation Camps
• Eye & blood donation camps - PUNE
• Educare & facilities for rural people -CHENNAI

17. CSR ACTIVITIES OF RELIANCE
INDUSTRIES EMPLOYMENT:
• Train the employees of the company through some camps & seminars.
• English speaking classes.
• Personality development classes.
• Training by NAC & make them for future requirements of the construction.
 HEALTH:
• Provide quality health care facilities in the regions around the site.
• It runs medical facility centre, physiotherapy centre & mobile vans that dispenses free
medicines & provide free medical check-ups.
• Periodically company comes up with health camps like general health check-up
camps, eye check-up camps & corrective surgery camps for disables children.
• Drishti

18.  RELIANCE KARGIL SCHOLORSHIP
 COMMUNITY ENVIROMENT INITIATIVE
 DHIRUBHAI AMBANI HOSPITAL
 SPORTS FOR PHYSICALLY CHALLANGED

19. CSR ACTIVITIES OF JAYAPEE GROUP
 EDUCATION & EMPLOYABILITY:
• Jaypee provide free primary education to areas that had low literacy levels.
• There are several Sardar Patel Vidyalayas, Jaypee Vidya Mandirs and other primary
schools in MP, UP, HP, Gujarat, AP, Uttrakhand.
 RURAL INSFRASTRUCTURE DEVELOPMENT:
• Improved local infrastructure like roads, bridges, irrigation canals & draining systems.
• Opened schools & hospitals.
• Renovated places of worship.
• Upgrading Panchayat Ghars and community meeting places.

20.  MEDICAL FACILITIES:
• Free of cost medical facilities to the employees as well as to remote rural peoples.
• Provide services right up to their doorstep from general health camps in hundreds of
villages.
• Conduct eye check up camps, free health care camps and also provide free
medicines to poor people.
• ANIMAL HUSBANDRY:
• The main objective behind animal husbandry is to substantives the income of small ,
marginal farmers and landless laborers.
• Helpful in generating the gainful employment opportunities, especially self
employment for the rural population.

21. CONCLUSION
 CSR is the heart and soul of modern corporations and is an important standards
for corporate governance.
 CSR is an indispensable mechanism for both increased corporation
accountability, profitability and environmental sustainability.
 CSR is the pole star of modern corporations in order to maintain the integrity of
moral fabrics both inside and outside the corporation while conducting socially
responsible business.