The Philips W6610 marks the company's re-entry into the mobile phone domain. Launched alongside a range of other smartphones and feature phones, the W6610 is the most premium of the lot. While most of its specifications aren't very exciting, the highlight of the device is most definitely its 5,300mAh battery, which can rival even some Android tablets. Following our unboxing and first impressions, we spent some quality time with the handset. Skim through our review in pictures for our verdict.

1. Philips W6610
Review in pictures

2. A plus-sized model with curvy edges
• The Philips W6610 is quite
bulky, measuring 11.4mm
in thickness and weighing
200g
• The back panel is fixed but
there’s a metal strip that
can be removed to access
two full-size SIM slots and
a microSD card slot
• The device also features a
dedicated button to
activate the Power Saving
mode

3. Low on pixels, but fluid to the touch
• The 5-inch IPS display offers an average qHD (960 x 540 pixels)
resolution, resulting in a pixel density of 220ppi
• The resolution could be a tad low, but on the plus side, the
display is bright, with good sunlight legibility and responsiveness
• It also offers a Glove Mode

4. 8-megger cam can churn out decent results
• The phone features an 8MP
primary camera with LED
flash, and a 2MP front-facing
shooter
• The camera app offers the
usual scene modes, HDR,
Panorama, face detection
and timer functions
• There’s a dedicated button
for various colour effects
• Voice Capture is also
available

5. Good in daylight, blurry in low light
• The primary camera is
decent, churning out good
daylight images
• In low light images are grainy
and but usable
• The front shooter is fine for
selfies in bright lighting, but
it’s a fixed focus camera so
images aren’t always sharp
• There’s also a Face Beauty
mode to give you a fair and
lovely makeover, if that’s
your thing

6. No frills Android Jelly Bean
• The W6610 runs an outdated
Android 4.2.2 Jelly Bean, with
no indication of a KitKat
update in the offing
• There are barely any software
tweaks or customisations
• The notification bar has a
separate tab for quick settings
• Pre-loaded apps include
Chrome, and utilities like an
FM radio, torch and notes
• The app drawer displays the
wallpaper in the background

7. Power Saving for never-ending battery life
• Power Saving is the only app
added by Philips, which lets
you extend battery life even
further
• There’s a Default mode
which retains calls and SMS
but turns off data and Wi-Fi
• The Customised mode lets
you specify brightness and
timeout parameters, decide
whether to disable Wi-Fi,
data, Bluetooth, GPS, and
clean running apps

8. Capable daily driver that’s low on storage
• The device is powered by a 1.3GHz quad-core MediaTek MT6582
chipset, paired with 1GB of RAM and a Mali 400 MP2 GPU
• Performance was zippy, with no lags or app closes
• It can even handle heavy games like Riptide GP2 with ease
• There’s only 4GB of internal storage, out of which around 2.7GB is
available to the user

9. Monster battery that never dies
• The phone’s mammoth
5,300mAh is definitely its
highlight
• It easily lasted us three-
four days with regular use,
and heavy users won’t
need to charge it more
than once in two days
• It blew away the
competition in our video
loop test, running for 23
hours straight before
dying out

10. At a glance
• 5-inch, 960 x 540 pixels,
220ppi
• 1.3GHz quad-core MediaTek
MT6582 processor
• Mali 400 MP2 GPU
• 1GB RAM
• 4GB built in storage with
microSD slot
• 8MP primary, 2MP front
camera
• Android 4.2.2 Jelly Bean
• 5,300mAh battery
• Dual-SIM, 3G, Wi-Fi,
Bluetooth, GPS

11. -
• Bulky dimensions
• Just 4GB of storage
• Outdated operating
system
• Average screen
resolution
• Overpriced
Pros and cons
+
• Unbeatable battery life
• Responsive display
• Solid build quality
• Good primary camera
• Almost stock Android
with no bloatware

12. Rs 16,999 (online price)
Pricing and verdict
“The Philips W6610 is obviously a
niche product, targeted at those who
require a smartphone but don’t want
to be plagued by battery issues.
Unfortunately, its low storage,
average display resolution, outdated
OS and high price don’t bode well,
given the competition in the form of
the Gionee M2 and Micromax Canvas
Power. But given that it’s now selling
for significantly less than its MRP, the
W6610 could be a palatable
proposition, as long as you’re willing
to make a few compromises.