2. The third part of this article will concentrate on the meta
tags area of the optimization for Google. I will mention
them in the order they should normally appear in the
source code. I will review 5 essential meta areas.
6. Why? Because there are 3 elements in SEO: the listing
(were title is the main element) the click-through (were
title is the main reason) and conversion (which is the
object of all optimization work) Also, if that is not reason
enough (it should) it is the single element that gests
indexed and used to list the link text in the Google SERPs
(Search Engine Results Pages). An average of 7 to 8 words
length is optimal.
8. Used by Google to create a text summary in describing the
page if available, so make sure the content of this tag is
friendly to the searcher, not the search engine. If you are
in a competitive market, this tag is not taken into account,
but you should have it for your visitor. An average length
of 150 characters is good.
10. Google actually uses this tag against you, by that meaning
it is used as a spam check point for the page content. Also,
do not include your niche keywords here, as you will be
given your competition tips about your optimization. Put
your main keywords across the content instead. Here use
an average of 200 characters.
11. Make sure you are using different sets of keywords per
page, in other words, that they are unique to each
particular page.
13. Another element of the head section, this one tells the
browser what to do when it encounters certain characters
in your pages. Google indexes pages easier with the 8859-
1 tag, since it will not do any data encoding, which can
take a lot of extra time. The UTF-8 tag involves encoding
and it should be used for forms that accept non standard
characters, like foreign users from other countries.