4. Bharti Airtel Limited
 Type Public
 Traded as BSE: 532454 NSE: BHARTIARTL
BSE SENSEX Constituent
 Industry Telecommunications
 Founded 7 July 1995
 Founder(s) Sunil Bharti Mittal
 Headquarters New Delhi, India
 Area served South Asia, Africa
 Key people Sunil Bharti Mittal
(Chairman) and (MD)
 Products Fixedline Telephony
Mobile Telephony
Broadband Internet
Digital Television
IT services

5.  Revenue 71,505 crore (US$13.51
bn)(2012)
 Profit 1,934 crore (US$365.53
million) (2012)
 Total assets 122,404 crore (US$23.13
billion) (2012)
 Employees 20,892 (2012)
 Parent Bharti Enterprises
 SingTel (15.57%)
 Vodafone (4.4%)
 Subsidiaries Airtel Africa
Airtel Digital TV
Airtel Sri Lanka
Airtel Bangla
 Website www.airtel.com

6.  WE ARE ONE OF THE WORLD'S LEADING
PROVIDERS OF TELECOMMUNICATION
SERVICES WITH SIGNIFICANT PRESENCE IN
INDIA.
 OUROPERATIONS SPREAD OVER 17
COUNTRIES OF SOUTH AFRICA,SRILANKA &
BANGLADESH.
 THECOMPANY RANKES AMOUNGEST THE TOP
5 MOBILE SERVICE PROVIDER GLOBALLY IN
TERMS OF SUSCRIBERS

7.  IN INDIA THE COMPANY'S PRODUCT OFFERINGS
INCLUDE:-
 2G, 3G, 4G SERVICES.
 FIXED LINE, HIGH SPEED BROADBAND THROUGH
DLS, IPTV, DTH.
 IN THE REST OF THE GEOGRAPHIES IT INCLUDES
2G & 3G SERVICES.

8.  Sunil Bharti Mittal founded the Bharti Group.
 In 1983, Mittal was in an agreement with
Germany's Siemens to manufacture push-
button telephone models for the Indian
market.
 In 1986, Mittal incorporated Bharti Telecom
Limited (BTL), and his company became the
first in India to offer push-button telephones,
establishing the basis of Bharti Enterprises.
 By the early 1990s, Sunil Mittal had also
launched the country's first fax machines and
its first cordless telephones.
 In 1992, Mittal won a bid to build a cellular
phone network in Delhi

9.  In 1995, Mittal incorporated the cellular
operations as Bharti Tele-Ventures and
launched service in Delhi.
 In 1999, Bharti Enterprises acquired control
of JT Holdings, and extended cellular
operations to Karnataka and Andhra Pradesh.
 In 2000, Bharti acquired control of Skycell
Communications, in Chennai.
 In 2001, the company acquired control of
Spice Cell in Calcutta.
 Bharti Enterprises went public in 2002, and
the company was listed on Bombay Stock
Exchange and National Stock Exchange of
India.
 In 2003, the cellular phone operations were
rebranded under the single Airtel brand.

10.  In 2004, Bharti acquired control of Hexacom
and entered Rajasthan.
 In 2005, Bharti extended its network to
Andaman and Nicobar. This expansion allowed
it to offer voice services all across India.
 In 2009, Airtel launched its first international
mobile network in Sri Lanka.
 In 2010, Airtel acquired the African operations
of the Kuwait based Zain Telecom. Bharti
Airtel submitted its bid for 3G spectrum, the
auction for which starts from April 9.
 In March 2012,Airtel launched a mobile
operation in Rwanda.
Today, Airtel is the largest cellular service
provider in India and the third largest in the
world.

12. SUNIL BHARTI MITTAL, CHAIRMAN AND GROUP CEO
OF BHARTI ENTERPRISE

13.  SUNIL BHARTI MITTAL(BORN 23 OCTOBER, 1957) IS
THE FOUNDER, CHAIRMAN AND GROUP CEO OF BHARTI
ENTERPRISES.
 MITTAL WHO STARTED SELLING BICYCLE PARTS, SAW
AN OPPORTUNITY IN TELECOM IN THE MID-1990S AS
INDIA OPENED UP TO THE PRIVATE SECTOR.
 BHARTI BEGAN WITH A LICENCE TO OPERATE A MOBILE
NETWORK IN DELHI.
 SUNIL MITTAL KEPT ON ACQUIRING STAKES AND NEW
LICENCES TO EVENTUALLY EXPAND BHARTI'S
COVERAGE NATIONWIDE, BUILDING THE LEADING
MOBILE OPERATOR WITH CONTROL OF A QUARTER OF
THE WORLD'S FASTEST-GROWING MOBILE MARKET.

15.  BY 2015 AIRTEL WILL BE THE MOST LOVED BRAND,
ENRICHING THE LIVES OF MILLIONS.
" ENRICHING LIVES MEANS PUTTING THE CUSTOMER AT
THE HEART OF EVERYTHING WE DO. WE WILL MEET
THEIR NEEDS BASED ON OUR DEEP UNDERSTANDING
OF THEIR AMBITIONS, WHEREVER THEY ARE. BY
HAVING THIS FOCUS WE WILL ENRICH OUR OWN LIVES
AND THOSE OF OUR OTHER KEY STAKEHOLDERS. ONLY
THEN WILL WE BE THOUGHT OF AS EXCITING,
INNOVATION, ON THEIR SIDE AND A TRULY WORLD
CLASS COMPANY."

16. Airtel produce many type of product or
services…
 1.AIRTEL BROADBAND
Experience the speed of hi-speed internet
connectivity at your fingertips.
 2. AIRTEL MONEY
Airtel money is an account on your mobile
phone. You can now deposit money (called
'loading cash') on to your airtel money
account and use this balance to pay for
various products & services through a
simple menu on your phone.

17. 3. AIRTEL DIGITAL TV HD RECORDER
A new service from airtel which lets you watch
and record hd channels. Airtel digital TV [hd]
recorder has 5 times more picture clarity with
the highest possible picture resolution of
1920x1080 and wide aspect ratio of 16:9.
4. AIRTEL DIGITAL TV HD
Mind-blowing picture clarity with the highest
possible resolution of 1080x1920
(2.07million+ pixels with 5 times sharper
picture than standard definition).

18. 5. HELLOTUNES
Now when your friends call you, they will no
longer have to hear that boring old 'Tring Tring'.
Instead, they can groove to the hottest new
tracks on the music scene, every time they call
you.
6. AIRTEL 4G
With 4G from airtel business, the internet will
never be the same again. No more buffering
and unnerving waits. Now you can watch
seamless streaming video, video chat with your
friends and family in high definition and do
much more while on the move. To know how
you can raise your organization’s

19. 7. AIRTEL ONLINE SHOP
Mobiles, broadband, digital, hd recorder, and
much more, now at a single click. Airtel offers
online shopping of various products and
services.
8. AIRTEL 3G
Enjoy better quality and speed of connectivity.
Browse, upload, download, chat and do much
more, on your mobile, as well as your laptop.
The unmatched 3G network lets your work
force respond quickly and creates more smiles
per cubicle. Our 3G offers: • Faster

23. Airtel change his brand ambassador like……
 Shahrukh khan
 A.R.Rhman
 R. Madhwan
 Sachin Tendulkar
 Amitabh Bachchan
 Saif & Kreena.

27. Consumer based price
strategy
Flexible price
mechanism
Controlled by TRAI

28. Ithas wide and extensive
presence even in the remotest
areas.
Airtel customer care touch
points.
Distributors like:-
eg :- paan shops, grocery
stores, chemists, outlets etc.

29.  Large scale print & video advertising.
 Big celebraties like SRK, Sachin, Saif-
Kreena are roped into endorse the
product because it.
 In 2002 airtel got its signature tune from
A.R.Rehman, this signature tune is the
most downloaded tune in India.
 Provide innovation such as bollywood
movie premiers, music services such as
ring back tones & many more

32.  Totalemployee is approx 20,892.
 Dedicate and passionate workforce.
 One of the best customer support.
 Have won 2nd best employer award

35.  Process for services is very easy and
customer can avail it very easily.
 121 is customer support no. , 198 is
complain service no., 12118, 54321 and
many more customer helpline no. which
can be dailed from anywhere in india.

36. STRENGTH
Largest telecom operator in india
Strong customer base growth
3G Service launch
Largest passive infrastructure
Maximum number of active
customer
Focus on rural sales

37.  Decline in customer market share.
 Decline in ARPU’s (average revenue per
customer).

38.  India is the fastest growth mobile services market
in the world.
 New subscriber additions through MNP(mobile
number portability).
 Future potential of telemedia services.
 Opportunities in Africa.
 Possibility of acquisition.

39.  MNP can be double edge sword
 Temperory setback to telecom tower
growth.
 TRAI recommendation.