Emilia Archibald

Sydney, Australia, nsw Australia

Strategist/Data Driven Planner Business/Communications, Brand, Consumer, Shopper, Category, B2B, Digital P2P, Start Up

I am a creative problem solver, a lateral thinker, and a strategic expert in the area of marketing communications. I believe that communications strategy should be grounded in robust data from both qualitative and quantitative sources and that the best insights come from rigorous analysis thereof. I review and synthesise data (quant & qual) to uncover relevant insights that will illuminate the issues underpinning the business challenge at hand, and of course how to solve them. I understand how to identify the critical touch points along a path to purchase and the type of messaging that is required at each point to maximise effectiveness of the campaign. I deliver creative strateg...