“Okay, so you’ve seen the light and know an app can help your business. How do you go about making your app great to ensure that all those great benefits actually materialize? Well, we’ve got five simple steps that will guide you in the right direction and keep the focus where it belongs: On the users (aka “your customers”)!”

1. 5 STEPS FOR MAKING YOUR
SMALL BUSINESS’S MOBILE
APP GREAT
“Okay, so you’ve seen the light and know an app can help your business. How do you go about
making your app great to ensure that all those great benefits actually materialize? Well, we’ve
got five simple steps that will guide you in the right direction and keep the focus where it
belongs: On the users (aka “your customers”)!”
2/12/2014

2. STEP 1: FIGURE OUT WHAT YOUR CUSTOMERS
WANT IN A MOBILE APP
•
There are plenty of wrong ways to decide what features should go in your app, but only one right way: you
need to figure out what features your customers would like to have in your app.
•
A good way to get started is to check out competitors, local or not, and see what their apps do. For
example, if you’re a pizza shop, take a look in the App Store for neighborhood pizza shop apps and see
what’s cookin’. Or if you’re a real estate agency, review the apps put out by other brokerages.
•
Once you’ve seen what’s out there, you’ll have a sense of the most common features. From there, you
might want to poll customers and ask them directly about what they’d be interested in. You can do this
with comment cards or by polling your fans on Facebook. Some of the feedback you receive is bound to be
useful.
•
After this is all done, do your own brainstorming. Think about what your most popular products and
services are, what questions are asked most frequently, and what mobile tech can do to help customers
out.
Okay, that was the hard part. Now you’re ready for the easy part – creating the app!
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3. STEP 2: CREATE A MOBILE APP THAT GIVES
THEM WHAT THEY WANT
• As you may know, 529 Mobile Apps has an unbelievably simple and easy-to-use
content-management system.
• We will take you through the process step-by-step.
• All you have to do is make a few design, text and image choices, and then select
the features you want.
• We will handle the rest. Once your app is approved by the app marketplaces
(Apple’s App Store, Google Play), you’re good to go!
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4. STEP 3: SPREAD THE WORD
• An app with no downloads isn’t going to help you much.
• Mention your new app on your website, on social media, in your ads and mailers,
and in standees at your location.
• Give people an incentive to download it, like a 10% off coupon or an entry into a
raffle.
• Once your customer base has your app, they can start using it and the fun really
begins.
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5. STEP 4: ANALYZE & TWEAK
• Use analytics after launch to see what users are doing with your app.
• If the most popular feature is buried, bring it front and center.
• If some features are going ignored, get rid of them.
• The point is to get focused on the users’ favorite functions and tailor the app
experience to those as much as possible.
• Don’t abandon your app once it’s out. If you do, so will your customers.
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6. STEP 5: MAXIMIZE USE
• Okay, now you’ve got a focused app that customers are using. You can now work
on sending out push promotions to users to drive revenue and communicate
about special events and deals.
• You can use mobile reservations to make things more efficient and convenient if
your business is appointment-based. And you can open up a mobile store and take
sales directly through your app.
• There are loads of functions available, and once you’ve got a great app that offers
the right ones, the goal is to make the most of it. Keep working to find the sweet
spot where your customers are happy and your business is getting all the benefits
of having a mobile app.
• If you do, you’ll maximize all the awesome opportunities that the mobile world
has to offer.
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7. HOW TO GET STARTED
Contact Us Anytime
Call: 216.282.4APP (4277)
Email Us at: info@529apps.com
Visit our website at: www.529mobile.com
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