Book to Nook - Pixels to Profit (National Assn. of Independent Writers & Editors)
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Sept. 19, 2012 Teleseminar given delivered to members of naiwe.com
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Book to Nook - Pixels to Profit (National Assn. of Independent Writers & Editors)
- 1. FROM Book to Nook... TO Pixels to Profit ! Brian Schwartz • www.ePubConversions.com brian@kindleexpert.com • 970-215-1078
- 2. Reverse Engineering Success... Deconstructing Failure
- 3. My Philosophy An eBook represents the best opportunity an author to share his/her ideas and expertise. Printed books are a proprietary locked form because content is only available through acquiring the printed pages of the author's work. An eBook ensures his/her work will always be in existence, available anywhere in the world at a price that is accessible to almost anyone. An authors work should be easy to extract, excerpt, edit, and reuse in as many different ways as possible.
- 4. Adopt the 80/20 Principle Effort & results are never returned in equal amounts. Focus all your energy on the things (& places) that produce 80% of your results. It’s usually the hard (& uncomfortable) things that are the vital 20%. It’s the easy things we spend 80% of our time – unfortunately, those are the things that usually only produce 20% of the results.
- 5. Agenda • Why now has never been a better time… • The Kindle millionaires: JA Konrath, John Wolfe, Amanda Hocking, BV Larson, Seth Godin, & more. • Marketing secrets of the eBook best sellers. • Tools to find reachable niches. • Putting all your fulfillment on autopilot. • Routes to Market for digital books.
- 6. Some ePublishing Facts • 44% of Kindle owners earn >$80k year (Nielson). • Kindle Sales make up over 10% of Amazon’s total revenue (>$3 billion). • The top 5000 Kindle books generate over $3k/mo. profit for each author (estimate). • 27% of Kindle owners have masters degrees. • Nook & iBook sales appear to be incremental (not one or the other).
- 7. Be a big fish in a small pond! The demand for Kindle books exceeds supply, not the case with print books!
- 8. The #1 reason to be on Kindle Increased Visibility (600:1 advantage)
- 9. The Kindle Millionaires • JA Konrath (Fiction) • John Wolfe (first self-published author to sell 1 million Kindle books) • Amanda Hocking (24 yr old / $2 mil book deal) • BV Larson (Science Fiction) • Seth Godin (Non-Fiction) • Aaron Patterson (Thriller) • Justin Halpern (twitter to book deal in 6 months)
- 10. Emulate to Earn Marketing secrets of the ebook bestsellers • Amazon reviews do sell books! • Test different categories, keywords & tags • Test different price points • Test different covers • Your first 20 pages should hook the reader • Build a following… find where your audience is and connect with them. • It begins with a reachable niche, clean webpage, & well formatted book!
- 11. Finding Reachable Niches Who else might want your content/expertise? How might you slant it to a new audience? •Amazon •Google Insights •Netspeak.org
- 12. eBook Distribution Multiple routes to monetization Tier 1 Tier 2 Tier 3 Direct • Amazon • Sony • Feedbooks • PDF straight from • BN • Kobo/Borders • Lulu your site • Apple • Diesel • Scribd • Multiple formats • Google plus guides • Bundles & Affiliates Direct vs. Indirect (aggregators ) Print-on-Demand
- 13. Putting fulfillment on autopilot 1. Setup your title on Kindle, BN, Apple, Google 2. Create a sales page for your eBook (7 Elements) 3. Setup your title for POD 1. Get paid by Amazon, BN, Apple, Google 2. Get paid by Paypal, Clickbank, Google or other 3. Get paid by Ingram
- 14. Don’t let this happen to you… Source: http://www.amazon.com/The-Scarlet-Letter-ebook/product-reviews/B003FGWUOU/ Once a poor review has been written about the format, you can never remove it… even if you correct the formatting later!
- 16. The good, the bad, & the ugly Good Bad Ugly
- 17. The ePub Template • Refined over hundreds of hours of trial and error. (Used to publish hundreds of eBooks). • Includes over 50 video tutorials • Compatible with both MS Word and open office.
- 18. The ePub Template • Ready-to-Publish file formatted for Amazon, BN, and print-on-demand. • Word edition includes auto hyperlinked ToC, fully function nav bar, flexible indentation options. • Full support for pictures, tables, bullets, numbered lists, callouts, endnotes & more.
- 19. Screenshots
- 20. Screenshots
- 21. People DO judge a book by it’s cover. Examples at: www.kindleExpert.com/covers
- 22. e-Books = rapid ROI (Return on Investment) • Priced between $2.99-9.99, author receives 70% (if direct relationship exists) • Upfront cost is minimal* Revisions are free. • Royalties paid for life and your book will never go out of print. • Worldwide distribution. *Recommended investments: Editing, Cover, and ebook formatting.
- 24. STAY INFORMED! www.KindleExpert.com/signup www.Facebook.com/KindleExpert List of upcoming workshops: http://www.BooktoNook.com
- 25. Launching December 1, 2012 Sign up for a 14-day trial: http://www.PixelsToProfit.com
- 26. Thank you!
Editor's Notes
- There are easy things to do and there are hard things to do… we usually gravitate towards the easy things to do, but the problem is, the easy things usually chew up 80% of your time, yet only produce 20% of your results. The hard things are likely the 20% of the things you can do (but don’t because they are hard or uncomfortable) yet result in 80% of your results. Ever notice it’s the last 20% of a project that is often the hardest? And that last 20% never seems to get done, thus you’ve wasted 80% of your effort for no result!8020 = it’s doing the right 20%. It’s spending 80% of your effort in 20% of the areas.
- There are easy things to do and there are hard things to do… we usually gravitate towards the easy things to do, but the problem is, the easy things usually chew up 80% of your time, yet only produce 20% of your results. The hard things are likely the 20% of the things you can do (but don’t because they are hard or uncomfortable) yet result in 80% of your results. Ever notice it’s the last 20% of a project that is often the hardest? And that last 20% never seems to get done, thus you’ve wasted 80% of your effort for no result!8020 = it’s doing the right 20%. It’s spending 80% of your effort in 20% of the areas.
- 2000 titles/day are being added to Kindle
- There are over 600 million websites on the net. Only a million ebooks on Amazon. The ratio of visibility is 600:1
- Unmet demand – profit. eBooks allow you to easily test new markets.
- FEEDBOOKS: Link to Don’s book:http://www.feedbooks.com/userbook/14231Requirements for Distributing Content on the iBookstoreTechnical Requirements:An Intel-based Mac running OS X 10.5 or laterAt least 1 GB RAMQuickTime 7.0.3 or later. This is so you can encode and deliver content using our dedicated software.At least 10 GB of available hard drive space (more for larger catalogs) is recommended.A broadband internet connection with an upload rate of 128 kbps or faster is recommended.Book Content Requirements:ISBNs for all titles you intend to distributeYou must be able to deliver your book content in EPUB format, passing EpubCheck 1.0.5.Financial Requirements:A US Tax IDA valid iTunes Store account, with a credit card on fileApple does not pay partners until they meet payment requirements and earning thresholds in each territory. You should consider this before applying to work directly with Apple as you may receive payments faster by working with an Apple-approved aggregator.To distribute your content on the iBookstore, you can work directly with Apple or with an Apple-approved iBookstore aggregator. Aggregators can provide a variety of services, including helping you to meet the iBookstore's technical requirements, delivering your content, managing your content's metadata, and marketing. Please note that if you choose to work with an aggregator to distribute your content on the iBookstore, Apple's contractual and financial relationship is with that aggregator. Here's a list of Apple-approved aggregators for the iBookstore:BiblioCoreBook BabyConstellationINgroovesIngramLibreDigitalLuluSmashwords
- Good resources for covers:-Digital Point Forum-NZ Graphics-JA DesignsSetup your title at Lightning Source/IngramSetup your title on KindleCreate a sales page for your eBook on Clickbank/DPDGet paid by AmazonGet paid by Clickbank
- The quality of an ebook conversion reflects the experience of the person doing the ebook conversion.
- Few investments pay off as well as a quality cover.
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