6. Longer answer:
1) Companies start with zero users.
They need to get in front of users to grow.
2) Big platforms have a lot of users.
There are lots ways to get in front of those users.
11. We live in an age of HUGE platforms
Description
signed up yesterday
active users used the service in last month
inactive users last used service 1 month ago
resurrected users first use in over 1 month
15. Ok, but how can I tell?
1) Usage: Do they use your product how you expect?
Track: #users taking core actions each day
2) Cycle: Do they use it at the frequency you expect?
Track: #users who visit at least N days in a week or month
3) Retention: Are they sticky? Will come back to this…
16. LinkedIn Circa 2005
Usage:
Find and be found
Cycle:
Find: 2-3x/week
Track: #users who log
in and search per day
Be found: 1-2x/year(?)
Track: response rate to
InMail
20. ARE PEOPLE REALLY REALLY
USING YOUR PRODUCT?
So they may be using it once, but…
21. Really really using? (aka “Core Users”)
1) Top of Mind: Do they come directly to your product vs
referred by a link or special offer
Track: % users with direct traffic / engagement
2) Recurring: Do they come back again and again
Track: % users who return weekly/monthly
3) Referring: Do they share it with others?
Track: k-factor, and % users who are referrers
22. Launching a Rocket off Someone Else’s Back:
How to build on other platforms
Josh Elman @joshelman
May 1, 2015