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[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelligence"

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Fueling Growth
Through
Emotional
Intelligence

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Background
● 4x founder/co-founder
● Currently VP of Marketing @ Skurt
● 12 years of marketing experience at
companies lik...

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[WMD 2016] Skurt >> Everette Taylor "Fueling growth through emotional intelligence"

  1. 1. Fueling Growth Through Emotional Intelligence
  2. 2. Background ● 4x founder/co-founder ● Currently VP of Marketing @ Skurt ● 12 years of marketing experience at companies like GrowthHackers, Microsoft, Qualaroo, Sticker Mule, United Way, Eastern National, etc. ● Recently launched social media growth hacking service GrowthPup.
  3. 3. How I Feel About Data
  4. 4. But….
  5. 5. Not this type of emotion
  6. 6. Emotional Intelligence “The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.” - Google
  7. 7. Making a hit record = Growing a successful product
  8. 8. #1 Lesson Learned: Empathy For Customers = Accelerated Growth Build better products. Better user experiences. Better marketing strategies.
  9. 9. Faceless Numbers = Actual People - EQ allows you a deeper understanding of the actual needs and behaviors of your customers which is essential to serving them. - Knowing your customers beyond data helps you deliver personal and considerate experiences that have a direct effect on retention and word of mouth.
  10. 10. Building Your MVC Profile - Data + the ability to know your customer = solving the desired outcome from your product/service. - Figuring out your MVC will help you surface appropriate marketing channels, campaigns and tactics to reach your customer - Understanding your MVC goes beyond data. Talking/interacting with customers and knowing your customers on deeper level to craft channel-appropriate messages that will grab their attention and compel action - Use emotional intelligence to craft messages that not only catch customers attention but also make them take the actions you want them to.
  11. 11. Conversion Rate Optimization Through EQ - 95% of all purchasing decisions (online/offline) are based on emotional impulses - The understanding of consumer psychology and how they interact with your website or app requires strong EQ. - EQ provides inspiration for the testing required for CRO and any multivariate testing.
  12. 12. Social Awareness Snapchat can afford to lose a few thousand users, can you? BUILD DIVERSE TEAMS!
  13. 13. Everette Leading Your Growth Team Self-Awareness + Relationship Management
  14. 14. Contributing To Your EQ Growth 1. Step out of your comfort zone 2. Embrace things and people who are different than you 3. Travel your ass off 4. Create genuine connections with the people you go to war with each day. Get out of the Silicon Valley “bubble” to be able to build/market products for the masses!
  15. 15. THANK YOU! ● Twitter/Instagram: @Everette ● Snapchat: EveretteTaylor ● Facebook: “Everette Taylor” (facebook.com/everettetaylorjr)

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