2. Getting Started
• Start with a MVP, then cut that in half
• Don’t wait for inventory or a product line
• Offer variable pricing +product offerings
• Start with low profile mommy bloggers
• Answer every contact personally
• Snoop around the neighborhood
4. Your Prime Cohort
• Your first 10, 50 or 100 customers
• Love and reward them greatly
• They should be unprofitable
• Turn them info power affiliates
• Get them vested beyond the purchase
• Hire some of them
5. Random Things Learned
• 6PM PT is the magic hour for $$$
• You can never ship fast enough
• If you can make a thousand moms
smile, you have a business.
sean@wittlebee.com