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Leah Busque, TaskRabbit - Warm Gun Conference

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Veröffentlicht am

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Veröffentlicht in: Technologie, Business
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Leah Busque, TaskRabbit - Warm Gun Conference

  1. One Pimped Out Rabbit: A Mobile Case Study
  2. 7 Years IBM Engineer
  3. If You Build It, They Wont Come
  4. Pimp Out Your Assets! • Equity • Fame: Inclusion in press, blog entries, etc • Advisors relationships • Glory of working on something awesome • Adding to their portfolio • ... Or maybe youre great at making paper dolls
  5. Agree on an MVP• A single scenario• High level design goals• Focus on 3 "Signature Interactions"• Be brutal in calling out of bounds Be able to Post a Task in under 30 seconds without typing
  6. Design & Development Process MVP Design MVPBrainstorming Wireframes User Research finalized Prioritization Engineering Arguing submitted 2 weeks 2 months
  7. Start with Wireframes to Drive UserResearch
  8. Call Out of Bounds!
  9. Matrix of Task OptionsTask Type Task ButtonsGroceries Run Store Drop off (location) Delivery window Rabbit Expenses Ill pay*Restaurant Delivery Restaurant Drop off (location) Deadline Rabbit Expenses Ill pay*Donation Pickup Pick up (location) Drop off (location) Pick up time Rabbit zzzzz Size/vehicle Ill pay*Laundry Where Pick up (location) Deadline Rabbit Expenses Ill payShopping Run Store Drop off (location) Delivery window Rabbit Amount Ill pay*Courier Pick up (location) Drop off (location) Delivery window Rabbit Ill payHousecleaning Location Deadline Rabbit Ill payMoving Pick up (location) Drop off (location) Moving period Rabbit Size/vehicle Ill pay
  10. Moving into the Dev Cycle
  11. Stakeholders - 1 Eng - Lead - Lead Mobile learning iOS Designer/ PM Eng - Dir of UX - 2 IxD - Lead - VPE Designers Architects - Founder
  12. Pimp Out Your AssetsFocus on Signature Interactions1. The Carousel ✔ posting a task1. Voice recording a description ✔ no typing1. Histogram of pricing history ✔ < 30 seconds
  13. The Carousel
  14. Snap it | Say it | Type it
  15. Histogram of pricing history
  16. Lessons Learned• Ensure that all stakeholders are in the room to make key design decisions• The best outcomes happen when Design & Dev are pushing each others boundaries• Pimp out your assets!

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