Jenn Downs, MailChimp, Warm Gun 2012

Designing 4 Inbox Love:
The 7 Deadly Myths
of Mobile Email Design

jenn downs
@beparticular

Thursday, November 29, 12

MYTH 1
“Don’t bank on mobile, because the next big thing is internet
spy watches.” (Real thing someone said.)


http://www.thetechherald.com/articles/Report-Smartphones-now-more-popular-than-PCs


Screenshot from actual user interview.


MYTH 2
“People are reading your emails ‘on the go’.”


Ken is on-the-go-man.


http://textsfromhillaryclinton.tumblr.com/

“OMG put the phone away and pet me.”


http://www.popsci.com/gadgets/article/2012-04/more-churches-embrace-ipads-and-smartphones-during-services


MYTH 3
“It’s good to end up in someone’s pocket because your
newsletter is always available.”


http://www.blogsolute.com/funny-iphone-5-photos-longer-taller/24598/


MYTH 4
“People will save mobile emails to read later on their desktop.”


http://litmus.com/blog/saving-email-for-later-opens-across-devices-environments/save-it-for-later


MYTH 5
“There are too many mobile email apps to design for.”


From MailChimp’s mobile email report.


MYTH 6
“Designing email for Android is going to be a world of hurt.”


MYTH 7
“If you can’t use responsive design in your mobile emails,
use a one column email.”


Desktop Mobile


http://blog.mailchimp.com/mobile-email-research/


EVEN MOAR READING
Smartphones Bring Hope, Frustration As Substitute For Computers
http://www.hufﬁngtonpost.com/2012/05/25/smartphones-digital-divide_n_1546899.html

Using Media Queries To Improve Readability
http://blog.mailchimp.com/using-media-queries-to-improve-readability/


THANKS!
Jenn Downs
@beparticular
jennifer@mailchimp.com

XXXXXXX


Jenn Downs, MailChimp, Warm Gun 2012

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Jenn Downs, MailChimp, Warm Gun 2012