2. Laura @Pistachio Fitton
“Excited & geeky about where all this leads!"
oneforty.com
4,000+
apps
Twitter for
Dummies
84,000
Twitter
Readers
@pistachio
Founder
3. “
If you have more money than brains,
you should focus on outbound
marketing. If you have more brains
than money, you should focus on
inbound marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
Image Credit: RangerRick!
7. “
Twitter is not a technology.
It's a conversation.
And it's happening
with or without you.
CHARLENE LI
CO-AUTHOR OF GROUNDSWELL
Image Credit: !
THEMACGIRL*!
8.
9. 100
Million
Monthly
Ac.ves
• 35
heads
of
state
• Every
team:
NFL,
MLB,
NBA,
NHL
&
MLS
• 99%
of
top
nonprofits
• 87%
of
top
2010
musicians
• 50
top
TV
shows
• 17
Languages
• SMS
in
80
countries
=
230,000,000
tweets
per
day
27. WAS. IS.
VS
LEAD GENERATE LEAD QUALIFY
COLD CALLING
LINKEDIN
EMAIL BLASTS
SEGMENT EMAIL
ROLODEX
TWITTER
OUTSIDE INSIDE
28. 3 Key Plays of Social Selling
1) Expand Reach!
2) Leverage Connections!
3) Use Social Intelligence!
A) Qualify!
B) Add Value!
29.
30.
31.
32. Capitalize
on
Promoted
Tweets
1. Hit
Your
Followers
at
the
Right
Time
2. Target
Relevant
Keywords
3. Find
People
Who
Resemble
Your
Followers
4. Use
Geo-‐Targe.ng
for
Events
and
Local
Businesses
5. Promote
Offers
6. Test
Content
and
Messaging
hTp://bit.ly/nPhHDC
33.
34.
35. Understand
Your
Twi?er
Traffic
NEW
TwiTer
website
analy.cs
will
track:
• amount
of
traffic
TwiTer
drives
overall
• extent
to
which
TwiTer
users
are
sharing
a
site's
content
• effec.veness
of
a
website's
Tweet
buTon
integra.on
36.
37.
38. Image Credit: Fotographia Guerilla
“
Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
TWEET EBOOK!
QUOTE
47. INSPIRED?
Start working on your success
story online. Sign up for a
HubSpot free trial and see how
the interaction of content
creation, engagement and
analytics leads to awesome
marketing results.
Sign Up for HubSpot’s
Free 30-Day Trial!