2. Half
of
all
companies
created
in
Mexico
disappear
in
their
first
year.
68%
disappear
for
a
lack
of
knowledge
of
their
surrounding
environment
Five
million
businesses

3. ExpectaBon
Reality
I
was
expecBng
to
find
investment
relaBvely
quickly
No
one
really
believed
in
me
or
my
ideas
for
two
years
Investment
was
crucial
to
the
development
of
my
business
There
are
many
ways
of
achieving
growth,
investment
is
only
one
of
them
I
expected
to
feel
some
saBsfacBon
in
the
creaBon
of
my
business
The
saBsfacBon
has
been
overwhelming
and
addicBve

4. Franchises
CorporaBons
Governments
SMBs
1
2
3
?

5. Factors
of
Success

7. Delivery
of
500
reports
for
SMBs
in
one
week…
Two
pla9orms:
one
for
SMBs
and
another
for
Governments
and
Big
Business
Repayed
the
enBre
investment
in
Descifra
in
less
than
six
months
“We
are
sBll
here”
-­‐
Haydee
Baez
OperaBons
Manager
Ability
to
compete
with
the
best
in
the
industry

8. -­‐ Technology
-­‐ Indexes
-­‐ Algorithms
-­‐ Data
-­‐ Analysis
Delivery
Barriers
to
entry

9. Important
advice
to
any
young
entrepreneur:
See
a
psychologist
Never
stop
studying
the
market
and
your
business.
It’s
a
full
Bme
job!