Appetizer makes it dead simple for small businesses to engage their customers with a useful mobile app. We've built a set of beautiful, category specific themes and an amazingly simple CMS that enables businesses to build loyalty with their existing customers. By leveraging the information from the Social Graph, we can build out the boring part of app instantly. The small businesses can then focus on bringing back customers through deals, specials, rewards and events. With templates and plugins customized for the needs of each business category we've dramatically increased ease of use, ease of assembly and the functionality of the app. More importantly, the product sells itself. We use APIs to automatically grab the majority of our potential customers Facebook pages. We automatically build custom apps based on the information in the social graph before contacting them. We then present the Mobile App to prospective customers with the app 90% done. Our first two target customer segments are real estate agents and restaurants. Based on our initial tests using this approach combined with a voice message broadcast system, we expect a single sales rep to sell 5 units per day at $20 per month each. Our goal is to have $55k in recurring revenue from 2,700 customers and be cash flow positive within 9 months. We’ve bootstrapped the initial product development and we are nearly complete with version 1.0 of the system which we expect to begin selling in early August. Our team has extensive experience, starting, scaling and selling recurring revenue businesses focus on small businesses. We're raising a small $300k 8% convertible note with a 20% discount and a $3m cap. We’re targeting a handful of value added investors that understand this space and have worked with us before.

1. Helping Local Businesses Make Beautiful Mobile Apps

2. theproblem
Smart Phones Too Expensive Low Quality
35% of Americans Adults It doesn’t make financial Current DIY App builders
own a Smart Phone and sense to SMBs for a suck! There are no
growing* custom Mobile App vertical specific Apps and
are hard to set up.
*Pew Internet Study - http://pewinternet.org/Reports/2011/Smartphones.aspx

3. Beautiful Category
Specific Themes
what is
appetizer? HTML 5 &
Native Apps Amazingly
Simple CMS
we make it dead simple for small
businesses to engage their customers
with a useful mobile app
Five Minute
setup
Create Loyalty &
Engagement

4. Simple
Set Up
our setup takes less than 5 minutes for
small businesses to create an effective
app with leveraging the social graph
Key Components of Apps
Name, Address, Phone Number, Map, Pictures,
About, Updates, Contact, Deals, Events

5. beautiful
themes
we customize each theme for each
vertical, because one size fits all makes
the apps suck, and the set up even
worse

6. loyalty &
engagement
the time saved from app assembly and
management allows SMBs to focus on
one thing, bringing back customers
through deals, specials, and events.

7. customer
acquisition
test results
5 Sales
Per Day/ Per Rep
Proactive Automated Presentation
We have proactively found the We automatically build We then present the
custom apps based on the Mobile App to
majority of our target
customers FB Pages information in the social
graph ahead of time
prospective customers
with the app 90% done
$19.95
per month

8. Steve Espinosa
Serial Entrepreneur
PixelFish CTO
Backyard Founder & CEO - Acquired by PixelFish
Zonecom Founder & CTO - Acquired by eLocal Listing
Experienced Buzzspot Founder - Acquired by Search Initiatives
Team John Zdanowski
Experienced building infrastructure for 4 rapidly growing companies
PixelFish CFO
Second Life, CFO - 8x growth in 3 years
HouseValues, CFO - 5x growth in 3 years, led $94m IPO in ‘04
Affinity Internet Co-Founder, COO/CFO - 6 Acquisitions

9. 9 Month $55K in Recurring Revenue
2,700+ Active Customers
Goals Cash Flow Positive
recurring 60
Revenue 45
Projected
Expenses
domain experience in both recurring 30 Projected
Revenue
revenue and SMB Sales allows us to
build a fast, profitable business
15
0

10. Steve Espinosa
Raising $300K 951-265-0983
Steve@goappetizer.com
John Zdanowski
angel.co/appetizer 415-742-2124
Z@goappetizer.com