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founders@kitterly.com angel.co/kitterly
Knitting
& Crochet
Kits
to make
anything.
founders@kitterly.com angel.co/kitterly
knitters
11M
founders@kitterly.com angel.co/kitterly
Avg Spend/year $800
Hours/week 10
Projects/year 25
founders@kitterly.com angel.co/kitterly
Craft Spending
$2.9B
$30 B
Knitting/Crochet
founders@kitterly.com angel.co/kitterly
PROBLEM
TOO
MANY
PLACES
D.I.Y.
DISASTER!!!
TOO
MANY
CHOICES
+ =
founders@kitterly.com angel.co/kitterly
SOLUTION…KITTERLY!
founders@kitterly.com angel.co/kitterly
30% MoM Growth!
$35,000
July Aug Sep Oct Nov Dec Jan Feb
$25,000
$15,000
$5,000
founders@kitterly.com angel.co/kitterly
REPEAT
PURCHASES
ENGAGEMENT
20%+
“Your site is so terrific.  I'm so glad I found you!!” - Kathy P
founders@kitterly.com angel.co/kitterly
TEAM
Mari Bower Elizabeth Rowen
CEO CMO
BSEE
founders@kitterly.com angel.co/kitterly
founders@kitterly.com
KNITTERS
M11 MoM
GROWTH
30% REPEAT
PURCHASES
20%

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